Online customer reviews can make or break a business, especially during the busy holiday season. How your business is perceived by potential customers can have a huge impact on your holiday sales, meaning that online reputation management has never been more important than right now.
Fortunately, there are many ways companies can effectively leverage online reviews and keep their reputations intact online. This holiday webinar offers actionable tips and expert insight into how your company can not only protect its reputation online, but also utilize the latest technology and channels to make sure your efforts are optimized.
This webinar from Chris Henderson of Easyship explores how to protect your reputation online and boost those positive customer reviews.
Businesses looking to manage their online reputation effectively should start by addressing any glaring issues, adopting a consistent policy regarding customer engagement, being proactive and being transparent if they’ve made errors in the past.
Merchants can encourage customer reviews by offering incentives, asking them directly and making it easy by offering a clear hyperlinked CTA.
The best channels for customer reviews for businesses include Google My Business, Facebook, Yelp, Trustpilot and Angie’s List. For product reviews, company’s own websites as well as Amazon and eBay work well.
Google Alerts can be a great way to find out who’s talking about your business online, your company’s own social media pages such as Twitter and Facebook and customer listening tools like Hootsuite and Buffer.
In addition, the webinar also touches on:
Obtaining positive customer reviews and protecting your reputation online is crucial. Learn expert tips from Easyship on how your business can capitalize on online reviews this holiday season!
Easyship is the world’s leading cloud-based shipping technology platform that helps eCommerce merchants ship their products globally. As a user-centric product, Easyship has helped to simplify the complex world of cross-border logistics for clients worldwide; with exclusive rates from leading couriers, on-demand pickup requests, and a dashboard to track every shipment, we've got your logistics operations covered from checkout to delivery.
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