BDBW used Easyship to sidestep crowdfunding shipping issues on the road to eCommerce success.
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Bone Daddy Blade Werx (BDBW) is a blade company known for its innovative “skeletonized” knife and ax designs. Skeletonizing, or adding holes, greatly reduces the weight of a tool while adding to its functionality. If you’ve ever lugged a camp ax into the wilderness, you know the value of a bare-bones design.
Sturdy yet lightweight with an aggressive aesthetic, BDBW products are popular among discerning outdoorsmen and women in Germany, Japan, and more. Kickstarted in February 2018 by Sean and Jacqueline Heumann, the company has since raised over $100,000 for its skeletonized knives, axes, and bush gear. Here’s how Easyship helped BDBW to clear its ambitious Kickstarter goal and transition into eCommerce.
BDBW needed help navigating the complexities of international shipping during its crowdfunding campaign. Specifically, the company struggled to find cost-effective shipping options for its global audience. Orders were pouring in from around the world, but rates were expensive from the company headquarters in Black Hawk, Colorado.
Without visibility of global rates, BDBW was resigned to overpaying for shipping – and that was before you factored in duties and taxes. Losing customers to unexpectedly high shipping costs was slowing BDBW down.
Meanwhile, the company was losing precious time on order management and fulfillment. From printing labels to manually transferring order details to courier websites – the company risked falling behind and disappointing backers.
BDBW discovered Easyship on Kickstarter as a direct shipping partner. The company now uses Easyship to manage all its shipping and order activity in one unified dashboard.
With Easyship’s rate comparison tools, BDBW found the cheapest courier rates for all their backers instantly – including duty and taxes – for all global destinations. Cost transparently allowed the brand to communicate full rates to backers. In turn, sales increased because backers weren’t shocked by higher-than-expected shipping costs.
Managing crowdfunding orders in Easyship was a game-changer for BDBW. Since Easyship integrates directly with crowdfunding software, all backer orders appeared automatically as shipments in Easyship. BDBW saved precious hours every day that were previously spent emailing backers, printing labels, and coordinating fulfillment on courier websites. With everything centralized in Easyship, BDBW was free to tackle the big-picture issues, like how to source materials from manufacturers. Streamlining order management and rate comparison was a vital step in BDBW reaching its crowdfunding goal, and moving on to full-time eCommerce.
In Easyship, BDBW discovered a comprehensive solution to all their shipping needs. Comparing rates with Easyship, offering transparent costs to backers, and saving heaps of time took the hassle out of the fulfillment process.
Unencumbered by tedious tasks, the company quickly reached its $100,000 Kickstarter goal. These days, BDBW uses Easyship to scale effortlessly into global eCommerce – having used Easyship as the vessel to navigate the tricky waters of global shipping for crowdfunding.
Use Easyship for a start … and use the tools they give you, particularly the shipping rules [feature]. This saves so much time and effort. Round up in parcel weight and do a test shipment overseas if you’re intending to ship internationally. Rounding up will save you from being “fined” for underestimating the weight of your shipments. If you can test out a shipment to one of your biggest international markets, do it. It’ll give you a sense of how long shipments will take, the cost, and what kinds of fees if any there will be for the customer.
Find a good shipping partner that will help you to automate as many processes as you can. That way you can focus your time and energy where it is most needed.
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