Key Points:
Amazon sellers succeed and scale based on their Account Health. A handful of late deliveries or missing tracking IDs can push key shipping metrics in the wrong direction, and suddenly, your account health, or your Prime status and program eligibility could be at risk.
In fact, for seller-fulfilled Prime orders in the United States, sellers must maintain a minimum 93.5% On-Time Delivery Rate (OTDR) to keep their listings active. However, it is recommended to maintain a level above 95% to ensure a positive customer experience.
To be eligible for On-time delivery rate (OTDR) protection, Amazon Prime sellers need to have Shipping Settings Automation (SSA) enabled, purchase labels through Amazon Buy Shipping, and have Automated Handling Time enabled.
For Seller Fulfilled Prime orders, sellers need to have SSA enabled, purchase labels through Amazon Buy Shipping, and ship on time.
For non-prime orders in the United States, sellers must maintain a minimum of 90% On-time delivery rate (OTDR) on their Fulfilled by Merchant orders, and 93.5% OTDR on seller-fulfilled Prime orders. In both cases, it is recommended to maintain a level above 95% to ensure a positive customer experience.
That’s why Easyship is launching full support for Amazon Buy Shipping: so high-volume merchants can meet Amazon’s delivery promises with confidence, keep shipping costs low, and manage all their orders in one place.
No matter where your business sells online, Easyship can connect, sync, and simplify shipping across Amazon and 60 other eCommerce platforms and sales channels, including eBay, Shopify, WooCommerce, and TikTok Shop.
With Amazon Buy Shipping, sellers can purchase shipping labels from carriers that Amazon recognizes as highly likely to deliver on time, with the added benefit of enhanced account protections for late deliveries. When you ship with Amazon Buy Shipping on Easyship and follow the defined “Ship By” guidelines, Amazon will:
Easyship’s new integration brings all of these Amazon Buy Shipping benefits directly into your Easyship dashboard with a purpose-built Seller Fulfilled Prime experience built in consultation with Amazon for greater clarity, control, and growth opportunities.
You’ll be able to:
In short: you get Prime-level precision, without leaving Easyship.
The result? You can always access discounted shipping rates from multiple carriers, automate box selection and fulfillment workflows to save on costs, calculate import duties and taxes, and manage orders from all your sales channels in one place.
Note: To use Amazon Buy Shipping, you must be enrolled via Amazon Seller Central. For Prime orders, you also need to be an approved Amazon Prime seller. Amazon Buy Shipping is available for all customers on Easyship plans starting from just $29 per month with a free trial.
Start your free Amazon Buy Shipping trial now and get instant access to the following features for all Fulfilled by Merchant orders, making Easyship an ideal choice for high-volume Seller Fulfilled Prime merchants.
The minimum requirements to maintain Amazon Seller Fulfilled Prime merchant status in the United States in 2026 are outlined below. These are reviewed on a weekly basis by Amazon, with the exception of delivery speed, which is reviewed and updated quarterly.
Please note that these requirements can vary by market. In the UK, Seller Fulfilled Prime sellers must use Amazon Buy Shipping to purchase labels for at least 98% of orders.
Separately, in the UK, for SFP orders, sellers must maintain an OTDR of at least 97% to meet program requirements, while across all Fulfilled by Merchant orders (both Seller Fulfilled Prime and Non-Seller Fullfilled Prime) they must maintain an OTDR of at least 90%.
For more on how Amazon Buy Shipping policies can vary by country, please check the relevant conditions inside Seller Central.
Amazon provides sellers with a lot of performance numbers (but only a few are mission-critical for your Amazon store). Easyship’s Amazon Buy Shipping integration is designed to protect the ones that matter most. So you can focus on growing your business.
Account Health Rating (AHR) shows whether your account is Healthy, At-Risk, or Unhealthy. It aggregates performance and policy adherence, and a poor rating can lead to restrictions or deactivation as a Seller Fulfilled Prime Merchant.
By purchasing shipping labels for your Amazon orders using Amazon Buy Shipping inside Easyship, you’re:
This makes it easier to keep AHR in the green as your volume scales.
The Delivery Promise is what buyers see when browsing your product and at checkout: “Arrive by Friday, January 30th” for example. Amazon calculates this date based on the settings you have enabled on your account for Handling and Transit times, plus any promise extensions they add. Your On-time delivery rate (OTDR) measures how often you hit the promised delivery date prior to Amazon adding any promise extensions to your orders.
Easyship’s new Amazon Buy Shipping interface:
The result? More on-time deliveries, higher OTDR, and less stress over missed commitments. If you want additional peace of mind—when you purchase shipping labels using Amazon Buy Shipping through Easyship, you are eligible for OTDR protection from late deliveries, as long as you have other tools enabled on Seller Central.
Order Defect Rate (ODR) tracks orders that are impacted by a negative customer experience (known by Amazon as “defects”), including:
These are measured over a rolling 60-day window and heavily influence Account Health due to the very low tolerance and the need to maintain an ODR below 1%.
When you use Amazon Buy Shipping via Easyship, you:
That protection is especially valuable for high-volume Prime sellers, where even a small percentage of issues can tip metrics over minimum thresholds.
Valid Tracking Rate (VTR) measures the percentage of your orders with valid tracking IDs. Amazon expects sellers to maintain at least 99% VTR, which is a high bar without the right Amazon shipping software.
Because Amazon Buy Shipping labels are generated directly through the Easyship and Amazon integration:
With Easyship, you get the added benefit of viewing and managing tracking across all your channels from one place. That’s complete peace of mind in one global login.
While several platforms claim to support Amazon Buy Shipping, Easyship’s new integration has been custom-built in consultation with Amazon and stands out in many areas.
Most tools treat Amazon Buy Shipping as a basic label-generation add-on. This can create an inconsistent and frustrating experience for Amazon sellers as they grow.
Easyship’s Amazon Buy Shipping integration delivers a distinct new design and label purchase flow with a range of Seller Fulfilled Prime benefits built in. All aimed at delivering a greatly enhanced experience for Amazon merchants, with clear interface elements aimed at helping you hit all your delivery commitments with ease.
Clear delivery commitment visibility
Ship-by date guidance
Easyship’s straightforward pricing plans are designed to deliver a better ROI for all Amazon sellers. We support both Prime and non-Prime Amazon orders, while offering some of the most affordable prices in the industry.
There’s no surprise feature gates, extra Amazon platform fees, or variable volume limits. Our plans show you exactly what’s included upfront and provide immense value for high-volume, self-fulfilled sellers:
Easyship’s Amazon Buy Shipping experience was developed in direct collaboration with Amazon and a committee of Amazon sellers, which means we’ve spoken with both the product experts at Amazon and independent Amazon self-fulfilled merchants to make sure we understand exactly how they would like to fulfil their orders with Buy Shipping:
This isn’t just a basic integration. It’s a full end-to-end Amazon Buy Shipping experience designed for serious Amazon brands that are looking to streamline their workflows and scale across multiple platforms. That's why Easyship is a Amazon preferred multi-channel integrator.
While Amazon Buy Shipping is specifically for Amazon orders, Easyship is built to scale your success no matter where you sell online.
The future is both multi-channel and multi-carrier, where all brands benefit from the added choice and flexibility of selling across multiple platforms and shipping with a variety of carriers—maximizing sales distribution while reducing costs by finding the cheapest way to ship.
Where other solutions stop at “works with Amazon”, Easyship turns Amazon into one pillar of a unified, scalable and multi-channel fulfillment strategy.
With Easyship’s Amazon Buy Shipping integration, sellers get:
To start using Amazon Buy Shipping with Easyship, you’ll need:
If you’re an Amazon seller ready to scale—especially if you have growth ambitions on Prime—Easyship gives you the control, visibility, and protection you need to ship with confidence. In addition, Easyship's Amazon Business order integration is available by default for free on all plans.
Amazon Buy Shipping is an Amazon service that allows all sellers to purchase and print shipping labels for your Fulfilled by Merchant orders. Access competitive rates from UPS, Amazon Shipping, FedEx, USPS, and other major carriers while enjoying increased account-health protection.
No. On Easyship, Amazon Buy Shipping services can be used for both Prime and non-Prime Amazon orders (unlike most other shipping software providers). However, Prime orders require being accepted into the Seller Fulfilled Prime program from Amazon before you can start to fulfill them using Amazon Buy Shipping.
Easyship’s Amazon Buy Shipping integration is available now for Amazon US sellers. Additional markets such as UK, Germany, Italy, and Spain will follow in the near future (subscribe to our newsletter for the latest product updates).
Yes. Amazon Buy Shipping is available on all paid Easyship subscription plans. It is not supported on free plans. Easyship’s Plus plan starts from just $29 per month or pay annually for an additional 20% discount.
No. Easyship does not add any platform fees or surcharges for using Amazon Buy Shipping. Once you select the best plan for your needs, you’re free to purchase shipping labels with confidence without any hidden fees, charges, or surprises on Amazon Buy Shipping services.
You can pay for Amazon Buy Shipping labels on Easyship, however all label charges will appear in your Seller Central account and do not go through Easyship. You also have the option of linking your own carrier rates on Seller Central while still being eligible for account protection, in which case you’ll be charged directly by the relevant carrier, like UPS, USPS, or FedEx.
No, you can select whatever rate you prefer. When shipping Amazon orders, you can choose Amazon Buy Shipping rates or your own connected carrier accounts, depending on your requirements. For non-Amazon orders, your Easyship rates remain fully available, including all discounts.
Amazon Buy Shipping can only be used for Amazon orders. However, Easyship allows you to fulfill all your other marketplace and eCommerce store orders using Easyship’s own discounted rates or your connected carrier rates within the same dashboard.
Easyship’s interface shows which shipping options meet the delivery commitment, the estimated delivery date, and the exact “ship by” date required to remain compliant. This helps prevent you from accidentally choosing a service that could hurt your OTDR or Account Health in the event of late delivery. Additionally, Easyship will now show when the order was placed by the buyer for full visibility into the order fulfillment process.
If a shipment is delayed or undelivered through no fault of your own, eligible orders where you purchased a shipping label using Amazon Buy Shipping through Easyship may be protected from A-to-z Guarantee delivery claims, certain negative impacts on Account Health, and metrics tied to late or invalid tracking, as long as you follow Amazon’s Buy Shipping requirements and ship by the required timeline.
Because all tracking IDs generated automatically on Easyship via Amazon Buy Shipping recognized carriers, they are automatically valid within Amazon’s systems. This helps you maintain a VTR of 95% or higher.
Yes. Easyship built this integration in direct consultation with Amazon specifically for growing and high-volume sellers—especially those shipping 50+ orders per day and scaling toward Prime-ready fulfillment.
If you have an account with a supported carrier, you can connect your carrier account and purchase shipping labels with Amazon Buy Shipping using your own pre-negotiated shipping rates (while still getting account and refund protection).
To update this on Easyship, you’ll need to head over to Amazon Seller Central and go to your carrier preferences. Find the carrier you want to connect to Amazon Buy Shipping and click Link account. Read the terms and conditions, then click Accept and proceed. Enter your carrier account details, which you can find on a bill from your carrier. Click Submit.
When you use Amazon Buy Shipping on Easyship with your own connected rates, you’ll still enjoy the same account-health benefits as sellers who use Amazon-negotiated shipping rates. Your shipments will also be automatically confirmed and tracked. Start your free trial today.
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