DeskPurrch
Discover how DeskPurrch used Easyship and Sincro LAX to ship 600+ orders, transition to Shopify, and streamline fulfillment as a one-person team
Discover how DeskPurrch used Easyship and Sincro LAX to ship 600+ orders, transition to Shopify, and streamline fulfillment as a one-person team
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DeskPurrch is a desk-attachable cat bed created for cat lovers who want their pets close while they work without constant keyboard interruptions. Founded by Yifan (a solo creator and operator), DeskPurrch was inspired by a simple work-from-home challenge: cats love joining meetings, but they don’t always respect keyboards.
What began as an early hammock-style concept evolved through multiple prototypes into the DeskPurrch product backers supported on Kickstarter.
For Yifan, launching on Kickstarter meant scaling quickly while still running the business alone.
The biggest early challenge wasn’t the product itself, it was complexity in fulfillment. DeskPurrch had “too many color option combinations,” which created a real risk of packing errors, especially when trying to ship at Kickstarter speed.
“Kickstarter had too many color options combinations, so it gave us issues to create SKUs and manage all the SKUs and pack each backer’s order correctly.”
- Yifan, Founder, DeskPurrch
To make fulfillment possible, DeskPurrch used a hybrid approach: the most complex orders were pre-packed at the factory in China and labeled clearly before being sent to the U.S. warehouse. Later, they toward sending components and having the warehouse pack each order based on SOPs, giving more flexibility, but also adding coordination overhead.
DeskPurrch chose Easyship after comparing multiple providers and Easyship stood out early.
“Easyship definitely stood out the most… it was Kickstarter’s recommendation… the price was very competitive… along with the 24 hours support.”
Because ~75% of backers were based in the U.S. and Canada, Yifan fulfilled those orders through Easyship and 3PL partner, Sincro LAX. For the remaining international backers, he compared costs and chose to ship some orders directly from the factory in China when it was more economical.
During the Kickstarter push, DeskPurrch needed to ship around 500 orders in a tight window, something Yifan knew would have been extremely difficult without shipping infrastructure and support.
“We had probably around 500 shipments we needed to ship within one to two weeks… without Easyship’s help, I couldn’t do this myself.”
As DeskPurrch transitioned into eCommerce, Easyship helped reduce friction again, this time through Shopify integration and automation. Yifan expected a complex setup, but found it surprisingly simple.
“I was too scared to do it by myself in the beginning… but then… it was just one minute… install the app and they already have my data.”
On a day-to-day basis, DeskPurrch relies on Easyship’s UI, tracking, and analytics; especially to monitor costs and plan packaging improvements.
To stay efficient as a one-person team, Yifan also set up automation rules so he wouldn’t need to manually select a courier for every shipment.
Since launching and transitioning to Shopify, DeskPurrch has achieved:
“Easyship is very cost effective and an overall reliable and responsive partner for DeskPurrch.”
DeskPurrch is currently shipping around 100 orders per month, with a goal to reach 200–300 shipments per month as new sales channels come online.
The immediate focus is the U.S with Shopify as the core channel plus near-term expansion into TikTok Shop and Amazon.
With Easyship and Sincro LAX supporting fulfillment, DeskPurrch can stay focused on building product improvements, testing channels, and growing steadily without being buried in logistics.
Set-up in minutes. Automatically sync orders. Save up to 91% off retail prices.
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