2017

Grace & Maggie is a children's toy brand selling high-quality playmats for toddlers and babies.

Platform

shopify

Industry

Toys

Selling to

Australia

Learn how we helped toy brand Grace & Maggie increase their revenue by 30% by optimizing their shipping.

Revenue Icon

Revenue

30% Increase in Sales

Before Easyship

Grace & Maggie thought offering a multi-carrier shipping solution was too complex. They:

  • Only used one courier
  • Didn’t connect shipping to their ecommerce platform
  • Didn’t offer express shipping
  • Manually processed shipping

With Easyship

Grace & Maggie has optimized their shipping, saving time and money.

  • Customers have the freedom to select their own shipping options.
  • Full fee Visibility
  • Pre-Negotiated Courier Rates
  • Improved customer service
  • 30% increase in revenue
  • Dynamic Rates at Checkout
  • Streamlined checkout process
  • Connected Store to Sync orders
  • Courier Comparison

About Grace & Maggie

The founder of Grace & Maggie dreamed of being able to work from home and earn an income whilst on maternity leave. While at home with her adventurous toddler, she noticed the color palette of her playmat didn’t compliment the aesthetics of her home. So she did what any curious entrepreneur would. She began to experiment with creating her own playmats. Thus, Grace & Maggie was born to provide high quality, BPA and PVC free playmats that are both functional for toddlers and babies, but also offer aesthetics that complement the modern home.

With a passion for social justice, Grace & Maggie has made it part of their mission to work with philanthropic organizations that help disadvantaged children around the world. They became an UNICEF Champion for Children in 2019, and have their sights on more opportunities to help in the future.

Their Challenge

When Grace & Maggie launched they believed offering multiple carriers would be too complex for them. They spent upwards of 10 hours a week manually processing all shipping, including customer service inquiries about tracking. While the company was growing, they knew they needed to add express shipping options to convert more customers at checkout.

How Easyship Helped

With Easyship, Grace & Maggie were able to offer their customers multiple shipping options, empowering them to select the option that best suited their needs. Easyship’s turnkey platform has helped them streamline all aspects of their shipping, saving them time and money. Now they can focus on what they do best, provide their customers and their little ones with save, aesthetically pleasing

Results

By offering multiple shipping solutions and dynamic rates at checkout, conversions have increased and they have seen an increase in sales of 30%. They have saved money on shipping by utilizing the pre-negotiated courier rates offered through Easyship. Now they spend less time on customer service inquiries while providing their customers with better tracking.

What shipping tips does Grace & Maggie have for merchants?

Get orders out as soon as you can. The customer experience doesn’t end at check out. We all like to be kept informed along the way to ensure there’s clear communication with the customer about their purchase and when they can expect it to arrive.

What Tips Does Grace & Maggie Have for Entrepreneurs?

Be patient and don’t give up. Use a variety of different platforms to promote your product or service and expect to provide plenty of samples and freebies to get your product or service seen.

More stories from our customers

Platform

shopify
shopify

Industry

Jewelry

Selling to

Worldwide

Platform

indiegogo
indiegogo

Industry

Lifestyle

Selling to

Worldwide

Learn how using Easyship helped Tropicfeel reduce shipping costs by 20% and transition from crowdfunding to eCommerce.

Platform

shopify

Industry

Collectibles

Selling to

Worldwide

Toys

Platform

bigcommerce

Industry

Hobby

Selling to

Worldwide

Learn how our Rates at Checkout feature helped automate this hobby store's operations and double revenue.

See more testimonials from our happy users