Limbic Media

Discover how Limbic Media is scaling its global fulfillment strategy while reducing duties and delivery costs using Easyship’s integrated shipping and warehousing network.

Before Easyship

  • Preparing for crowdfunding fulfillment was complex, with multiple systems (Shopify, warehousing, shipping) needing integration.

  • Direct shipping from Hong Kong to the US initially worked while under the $800 de minimis threshold, but tariffs later created significant costs for customers.

  • Lack of a localized warehousing strategy led to higher customer shipping fees and duties in key markets like the US and UK.

  • Managing the operational workload internally was challenging while balancing product development and commercial business demands.

With Easyship

  • Integrated Easyship to connect Shopify, warehousing, and shipping operations seamlessly under one workflow.

  • Leveraged Easyship’s partnership with eFulfillment and warehousing networks to set up localized fulfillment in the US, reducing duties and improving delivery speeds.

  • Plans underway to expand warehousing to Canada and the UK to further lower shipping costs and duties for customers.

  • Gained flexibility to choose and refine courier services to match the premium nature of their product while retaining shipment visibility.

  • Benefited from dedicated one-on-one onboarding and ongoing support, enabling efficient setup without draining internal resources.

About Limbic Media

Founded by Justin Love, Limbic Media combines computer science and visual art to develop innovative, interactive lighting products for commercial and consumer markets. Known for blending technology and creativity, Limbic Media is scaling its global reach while maintaining premium quality and customer experience across markets.

Their Challenge

Limbic Media needed to scale global fulfillment while maintaining control over customer experience and costs. Initially, shipping directly from Hong Kong worked for US customers, but changing tariffs led to unexpected duty costs and customer dissatisfaction. As they expanded into consumer markets, Limbic Media needed a scalable, integrated logistics solution to support its growth while reducing friction across Shopify, warehousing, and international shipping.

How Easyship Helped

Easyship enabled Limbic Media to unify Shopify, warehousing, and shipping under a single system, making fulfillment smoother while keeping customer experience central.

“Easyship’s customer support has been critical. Their one-on-one guidance helped us integrate Shopify, warehousing, and shipping seamlessly, allowing us to scale globally while focusing on what we do best.”

– Justin Love, Founder & CEO, Limbic Media

By shifting from direct international shipping to localized warehousing in the US, Limbic Media reduced duties from hundreds of dollars per customer to manageable, transparent costs. This change protected customer satisfaction while maintaining competitive pricing.

Easyship’s warehousing partnerships are helping Limbic Media plan expansions in Canada and the UK. These moves will reduce shipping costs and eliminate duties on receipt for customers in these key markets.

Clear rate management and flexible courier rules allow Limbic Media to align shipping with the premium nature of its products, while Easyship’s hands-on support ensures the team can stay focused on growth and product innovation.

Results & Impact

Since partnering with Easyship, Limbic Media has:

  • Reduced customer duty costs in the US by shifting to localized fulfillment while maintaining competitive shipping rates.

  • Maintained high service quality by using premium couriers to ensure reliability and shipment visibility for high-value products.

  • Streamlined fulfillment setup in new markets, with the US warehouse operational within six weeks and Canada and UK expansions in progress.

  • Reduced internal workload by leveraging Easyship’s integrated support across Shopify and warehousing operations.

  • Enabled a scalable fulfillment strategy aligned with its expansion plans into new international markets.

Looking Ahead

Limbic Media plans to complete warehouse expansions in Canada and the UK to further reduce costs and improve delivery times.

The team will continue refining courier strategies to balance premium delivery expectations with operational efficiency.

With Easyship and its warehousing partners handling scalable fulfillment, Limbic Media can keep its focus on innovation and customer experience while growing globally.

“Easyship’s customer support has been critical. Their one-on-one guidance helped us integrate Shopify, warehousing, and shipping seamlessly, allowing us to scale globally while focusing on what we do best.”

– Justin Love, Founder & CEO, Limbic Media

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