2012

Sophie & Toffee is a hobby shop that specializes in resin art supplies.

Platform

bigcommerce

Industry

Hobby

Selling to

Worldwide

Learn how our Rates at Checkout feature helped automate this hobby store's operations and double revenue.

Revenue Icon

Revenue

80% Increase in Sales

Reduction Icon

Yearly Cost Reduction

$15,000 Saved on Shipping

Operation Icon

Operations

Shipping Time Cut By 4 Days Led to More Efficiency in Operations

Before Easyship

Manual processes were time consuming and inefficient

  • Used 2 couriers
  • Manually provided quotes to new international customers
  • Spent 5 hours a week on shipping

With Easyship

Sophie & Toffee increased sales dramatically

  • Offers a variety of express and postal couriers to customers
  • Implements shipping rules to completely automate logistics
  • On track to double revenue from the prior year

About Sophie & Toffee

Sophie & Toffee sells all the tools you need to create handmade resin crafts. Their customers particularly enjoy their subscription box service, which has a different theme each month.

You can find their engaging online community sharing tips, tricks, and inspiration every day!

Their challenge

Expanding internationally wasn't easy for Sophie & Toffee. When they received an order from a country they've never shipped to, they had to manually provide a shipping estimate to the customer.

Sometimes those estimates were inaccurate, and the actual costs ended up being higher. It was also difficult for them to understand what each importing country required.

How Easyship helped

Easyship's Rates at Checkout helped Sophie & Toffee by showing accurate rates based on the delivery address in real-time, "dynamic checkout has allowed us to ship internationally at actual shipping prices, since in the past we only give an estimated which actual might had caused more," said Jacelyn Cheah, owner and CEO.

Easyship's analytics dashboard, also helps the team understand top countries and locations of key customers, helping the Sophie & Toffee team with regional focus.

Results

By automating their checkout, Sophie & Toffee saw their revenue initially increase by 80%. Currently, they are on their way to doubling their revenue from last year.

What's next for Sophie & Toffee?

As their 2 subscription boxes have gained popularity, they are now considering building another subscription box model, which they hope to debut soon!

What Tips Does the Sophie & Toffee Team Have For New Sellers?

Always provide tracking number and status. We use Easyship's customizable emails and landing page, to provide domestic and cross-border solutions for our customers!

Offer "free shipping" only when a customer reaches a certain threshold, this will entice your shoppers to spend more, and ensure you don't loose money!

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