Key points:

  • The subscription box market is expected to be worth over £1.8 billion by 2025
  • Food is the most popular subscription category in the UK
  • Easyship can handle your shipping needs, so you can ship your subscription boxes as quickly and easily as possible

Are you thinking about starting your own subscription box business? There are so many different categories you can choose between, from beauty to food, so you may be wondering where to start. In this article, we’ll take a look at the best subscription boxes in the UK for women as well as the best subscription boxes for men, so you can see what sells.

Once you have an idea of what products are selling the most, then you can decide what subscription box to sell for your business and decide on a category.

Subscription boxes are extremely popular in the UK. In fact, the latest Royal Mail stats suggested that the subscription box market would be worth over £1.8 billion by the end of 2025. In 2020, British consumers spent nearly £1.4 billion on subscription boxes, and just under 88 million deliveries were made to subscribers. 66% of people aged between 18 and 24 are signed up to at least one subscription box, which shows that younger people will be most likely to make a purchase.

Subscription boxes started to become more popular during the COVID-19 pandemic, which comes as no surprise. With people stuck at home and looking for ways to treat themselves, subscription boxes are a great option.

Best Subscription Boxes in the UK

According to the top categories for UK subscription boxes are as follows:

Food - 37%

Razor & Shaving - 30%

Perfume & Cosmetics - 26%

Clothing - 21%

Contact Lenses - 10%

This shows that food subscriptions are most popular with UK consumers. Though there may be more competition in the food industry, if you do have a food-based business, considering starting a subscription box may be something to think about. Food will always be essential, so it is likely that food subscription boxes will always be the top performing category. Though others come close, such as razors and shaving, these items are luxury and therefore may not ever be more popular than food subscriptions.

Let's dive in and explore the best subscription boxes in each category listed above so you can see what most boxes offer and get an idea of what's hot on the market.

Best Subscription Boxes: Food