Key points:

  • Eco-friendly packaging can attract eco-conscious consumers, reduce costs, and boost your brand image
  • Biodegradable bubble mailers are a sustainable alternative to plastic, offering a reduced carbon footprint and positive brand perception
  • This guide explores different eco-friendly mailers, their benefits, and how to choose the right option for your business
  • Easyship and Sendle offer affordable, sustainable shipping throughout the US and Canada. Boost profits, reduce your carbon footprint, and offer your customers a sustainable shipping option today

In today's environmentally conscious market, consumers are increasingly demanding sustainable practices from the brands they support. This also extends to shipping, with traditional plastic bubble mailers falling under scrutiny for their environmental impact.

Recent research indicates that while inflation has made online shoppers more price-sensitive, sustainable shipping is still a top priority for over 86%. Balancing cost-effective shipping with responsible packaging can be complex. That's why eco-friendly alternatives like biodegradable, recycled, and recyclable mailer options can be crucial.

This comprehensive guide will equip you with the knowledge and insights to make informed decisions about sustainable packaging solutions. We'll explore the different types of eco-friendly mailers, their benefits, and drawbacks. Plus, how Easyship can help you navigate the world of green shipping.

5 Benefits of Sustainable Packaging for eCommerce Businesses

Choosing eco-friendly packaging isn't just about doing your part for the planet; it's also a smart business decision. Sustainable packaging offers a range of benefits for eCommerce businesses, from attracting eco-conscious consumers to reducing costs. Here are our top five key reasons to make the switch:

1. Boost Brand Image and Attract Consumers:

In today's environmentally conscious world, consumers are increasingly choosing brands that align with their values. By using sustainable packaging, you can demonstrate your commitment to the environment and attract a loyal customer base. A 2021 study by McKinsey & Company found that 66% of consumers are willing to pay more for sustainable products, making it a clear financial incentive as well.

2. Reduce Costs and Optimize Operations:

Sustainable packaging can often lead to cost savings in the long run. Biodegradable and recyclable materials typically have lower disposal fees than traditional plastics, and streamlined packaging designs can minimize shipping costs. Additionally, using fewer materials and optimizing packaging sizes can reduce storage space and improve warehouse efficiency.

3. Enhance Customer Experience:

Eco-friendly packaging can create a more positive customer experience. Studies have shown that consumers are more likely to feel good about their purchase and have a positive brand impression when they receive products in sustainable packaging. This can lead to increased customer loyalty and repeat business.

4. Stay Ahead of Regulations:

Many countries and regions are implementing stricter regulations on packaging waste. By choosing sustainable packaging, you can avoid potential future compliance costs and fines. Additionally, adopting sustainable practices can give you a competitive edge as regulations become more stringent.

5. Contribute to a Greener Planet:

The most important benefit of sustainable packaging is its positive impact on the environment. By reducing reliance on new materials and minimizing waste, you can help conserve resources and combat climate change. This benefits not only the planet but also future generations.

These are just a few of the many benefits of sustainable packaging for eCommerce businesses. By making the switch to eco-friendly options, you can improve your brand image, attract new customers, reduce costs, and contribute to a healthier planet.

Related Post: What's the Cheapest Way to Ship Packages in 2024?

Biodegradable Bubble Mailer

Biodegradable Bubble Mailer

Say goodbye to plastic pollution with biodegradable bubble mailers. These innovative mailers are constructed from plant-based materials like corn starch or mushroom mycelium, plus recycled kraft paper, offering a guilt-free alternative to traditional plastic options. While they may not boast the same level of water resistance as plastic, the outer layer is great at protecting fragile items during transit.


  • Compostable: Biodegrade naturally within a few months, leaving no harmful residues
  • Reduced carbon footprint: Lower production emissions compared to plastic
  • Positive brand image: Show your commitment to sustainability and resonate with eco-conscious consumers


  • Cost: Currently higher than traditional plastic mailers
  • Limited water resistance: May not be waterproof or suitable for all products
  • Durability: Material may not be as durable or sturdy as plastic
  • Availability: Not as widely available as plastic options

Recycled Bubble Mailers

Opting for recycled bubble mailers is a fantastic way to minimize your environmental impact without sacrificing functionality. Crafted from post-consumer or post-industrial recycled content, these mailers offer a sustainable packaging solution that keeps waste out of landfills.


  • Reduced resource consumption: Less reliance on virgin materials
  • Lower carbon footprint: Minimizes energy used in production
  • Cost-effective: Often comparable in price to traditional plastic mailers


  • Quality: Recycled content can sometimes affect the strength and durability
  • Appearance: May not look as pristine as virgin plastic mailers
  • Limited availability: Specific sizes or styles might be harder to find

Recyclable Bubble Mailers

For those seeking a balance between convenience and sustainability, recyclable bubble mailers are a great option. These mailers are typically made from high-density polyethylene (HDPE) or low-density polyethylene (LDPE), both of which can be recycled in many curbside programs.


  • Convenient: Easy to recycle through existing recycling infrastructure
  • Cost-effective: Often similar in price to traditional plastic mailers
  • Variety: Available in a wide range of sizes and styles


  • Not universally recyclable: Check local recycling guidelines for specific types of plastics
  • Requires consumer action: Relies on consumers to properly dispose of the mailers
  • Potential contamination: Other materials in the mailer (adhesive strips, etc.) may contaminate the recycling stream

Recycled Padded Mailers

While bubble mailers reign supreme in cushioning, recycled padded mailers are gaining traction as a more sustainable alternative. These mailers are constructed from recycled paper or cardboard, offering a lightweight and eco-friendly option for protecting delicate items.


  • Curbside recyclable: Easily accepted in most recycling programs
  • Lightweight: Reduce shipping costs compared to heavier bubble mailers
  • Customizable: Can be printed with your branding for a unique touch


  • Limited cushioning: Not suitable for all shipped products requiring heavy-duty protection
  • Susceptibility to moisture: May not be water-resistant
  • Bulkier: Can take up more space compared to bubble mailers

Choosing the Right Eco-Friendly Mailer: A Sustainable Balancing Act

The ideal eco-friendly mailer for your business depends on several factors, including:

  • Product type: Choose cushioning levels based on your product's fragility
  • Shipping volume: Consider the cost-effectiveness of mailers for large volumes
  • Brand image: Align your packaging choices with your sustainability values
  • Local recycling infrastructure: Ensure chosen mailers are easily recyclable in your area
Biodegradable Bubble Mailer

Easyship and Sendle: Simple, Reliable, Affordable, and Sustainable Shipping

Good news for eco-conscious businesses! Easyship and Sendle have teamed up to bring simple, reliable, affordable, and sustainable shipping to every small business throughout the US and Canada. You can now offer your customers competitive rates, while also having a positive impact on the planet through their 100% carbon-neutral deliveries. Here’s what you need to know:

  • Sendle's 100% carbon-neutral delivery network is now available on Easyship's platform, with huge savings in the US, Australia, and Canada
  • Easyship's all-in-one shipping management tool makes it easy to automate tasks and boost conversions
  • Sendle's efficient delivery model uses existing providers to cut down on shipping time and costs, and invests in carbon offsets to minimize environmental impact

How Much Does Sendle Shipping Cost?

Looking for an affordable, sustainable shipping option for your store? In this example, we will use the Easyship Shipping Calculator to analyze example rates for a 5LB package. In this case, the order will transit the entire US, from New York to Los Angeles.

Please note, that the shipping rates displayed on the Easyship blog are for informational purposes only and may not be accurate at the time of shipping. Easyship does not warrant or guarantee the accuracy, completeness, or timeliness of any shipping rates displayed on the blog.

Courier Delivery Time Tracking Total Cost
USPS - Ground Advantage 2 - 5 working days Basic (You save $47.47)
Sendle - Preferred Drop off 5 - 4 working days Regular $8.83
Sendle - Preferred Pick up 5 - 4 working days Regular $8.83
USPS - Priority Mail 1 - 3 working days Regular (You save $0.75)
USPS - Ground Advantage Signature 2 - 5 working days Basic (You save $47.47)
USPS - Priority Mail Signature 1 - 3 working days Regular $14.25

In this example, we can see that the cheapest and best value option available through Easyship, with a huge saving of over $47, is USPS - Ground Advantage. This is followed very closely in price by the sustainable carbon-neutral shipping services offered by Sendle. Sendle is a worthy pick as you get 100% carbon neutral shipping that’s straightforward and reliable, with more features customers love like free tracking, 24/7 support, and cover included on every shipment.


  • Save money on shipping costs and get free pickups from your door
  • Reduce your carbon footprint with 100% carbon-neutral shipping at no extra cost
  • Offer your customers a sustainable shipping option and stand out from the competition
  • Simplify your shipping process with Easyship's powerful tools

Ready to get started?

Sign up for Easyship and choose Sendle as your shipping option. Or, link your existing Sendle account to Easyship. Visit the Sendle site to learn more about carbon-neutral shipping and start shipping greener today!

Biodegradable Bubble Mailer


How bad are bubble mailers for the environment?

Traditional bubble mailers are not eco-friendly because they are made of plastic and don't biodegrade.

Are bubble mailers compostable?

No, regular bubble mailers are not compostable.

What is the most eco-friendly mailer?

The most eco-friendly mailer depends on your needs, but recycled or compostable options are generally better than traditional plastic.

How long do compostable mailers last?

Compostable mailers typically break down within a few months in a composting environment.