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Crowdfunding Best Practices

How to Thrive in a Global Supply Chain Clog Up

Wondering how you’ll fulfill all your orders during a global shipping crisis? Check this blog out.
How to Thrive in a Global Supply Chain Clog Up
Jules

By Jules

 

February 9, 2022

Key Points:

  • ScaleBoom is a full-service partner for eCommerce businesses and they can build your website and create your content, email marketing campaigns, ads, and more
  • Managing shipping costs is key to profitable international eCommerce and a smooth crowdfunding campaign
  • Männkitchen’s Pepper Cannon spent 11 months in the pre-order phase and generated a total of $1.9mm in pre-orders on Indiegogo Indemand

Wondering how you’ll fulfill all your orders during a global shipping crisis? We’ll go over how to keep growing your business, get your orders shipped, and even benefit from the clog up.

Table of Contents

There’s Power in the Pre-Order

Selling your products on a pre-order basis is one of the easiest ways to continue scaling your business when you’re facing uncertain shipping costs and logistics.

It gives you time to work through shipping logistics options and wait for the improvements in the global supply chain—and it puts cash in your pocket.

Let all the other businesses panic over shipping woes. You can use this time of crisis to maximize revenue and continue building your customer community.

Pepper Cannon’s Pre-Order Success

Männkitchen’s Pepper Cannon spent 11 months in the pre-order phase and generated a total of $1.9mm in pre-orders on Indiegogo Indemand.

They used the platform Indiegogo Indemand because their product was initially launched through crowdfunding. But you don’t have to use a crowdfunding platform like Indiegogo to offer your customers pre-order products.

You can do it right from your eCommerce site!

Use an eCommerce Expert Like ScaleBoom to Increase Sales

Pepper Cannon got some pretty impressive results with their pre-order campaign, but they didn’t do it alone.

Pepper Cannon used a service called ScaleBoom to drive major traffic to their pre-order page. ScaleBoom’s help generated $1.9 million in pre-orders with only $295,290 in ad spend.

That’s a 6.5x return on investment!!

What Is ScaleBoom?

ScaleBoom is a full-service partner for eCommerce businesses. They can build your website and create your content, email marketing campaigns, ads, and more. It’s hands-off for you because they handle the copy, ads, positioning, etc.

With their low setup costs and performance-based pricing, it’s no wonder eCommerce businesses like TidyBoard, Spryng, Mizsei, and Airo are scaling their business in the long term.

ScaleBoom Ad-Only Service for eCommerce Businesses

eCommerce businesses already established don’t need the website setup and all of ScaleBoom’s other services. That’s where their Ad-Only Service comes in.

ScaleBoom’s Ad-Only Service can have your ads live in 7 days or less, and for Easyship customers, it starts at just $2500/month.

It’s the easiest, most stress-free way to drive traffic to your page with a great return.

Schedule a meeting here to become their next successful eCommerce client.

Ship Everything Effortlessly With Easyship

Now, let’s cover shipping...

Section 321:

Managing shipping costs is key to profitable international eCommerce and a smooth crowdfunding campaign. So it pays to look for savings around shipping and logistics between import duties and shipping rates.

When shipping directly to US customers from outside the US, one can lean on Section 321. Section 321 is a US customs law that states: if you are shipping something directly to a customer from outside the US into the US and each parcel is less than $800 apiece, you can bypass all taxes, duties, and tariffs.

The US is one of the biggest (if not the biggest) crowdfunding and eCommerce. Therefore, being able to optimize shipments to this region is vital.

Easyship Collect:

Easyship created a new tool specifically for crowdfunding campaigns called Easyship Collect.

Here is how it works: 4-5 weeks before you start shipping, Easyship will send out surveys to your backers. In the survey, your backers will be able to:

  • Pay for shipping + choose the shipping option they want to go with (We will give backers three different options at different price points)
  • Pay for taxes and duties on the spot, if due
  • Put insurance on their package

Because the shipping and logistics industry is so volatile these days- this new tool will allow you to be more precise when giving shipping information to your backers. Our new tool provides more power and transparency to the backers.

How to Ship:

When Shipping domestically or internationally, here are a few things to think about:

What are the dimensions and weights of your product? These will affect the shipping price.

Where are you manufacturing? This will help dictate the best place to ship from.

Any Dangerous Goods in your product (batteries, liquids, or magnets)? You need specific documentation to ship Dangerous Goods.


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