Easyship Enables the Shopify Shop Promise Feature for its Merchants

Shopify Shop Promise is a delivery badge program available to the top 1% of Shopify merchants with at least one fulfillment center in the US. The Shop Promise badge is displayed on product pages, at checkout, and in the Shop app for eligible US domestic orders. 

There's no additional cost to participate, eligible merchants are notified via their Shopify admin.

Easyship now integrates with it directly, flagging Shop Promise orders, surfacing Shopify's Ship By and Deliver By dates, and filtering courier options to only those that are compatible. 

Merchants who display the badge have seen up to a 25% increase in conversion rates on eligible product pages. 

This update lets you stay badge-compliant while continuing to use Easyship for fulfillment.

Under the Shop Promise criteria, Shopify evaluates eligibility on an ongoing basis. If delivery performance drops below their threshold, the badge pauses until performance recovers. 

How Does Easyship Support Shopify Shop Promise?

When a Shop Promise order comes in through Shopify, Easyship marks it with a Shop Promise badge directly in the order view, so it's immediately distinguishable from a regular order that simply has delivery dates shown to buyers. 

This matters because the two aren't the same thing: a Shop Promise order carries an official Shopify commitment to the buyer, which means the stakes of getting the courier selection right are higher. From there, Easyship surfaces the Ship By and Deliver By dates Shopify provides and filters your courier options to only those compatible with the program. 

If you select a courier that isn't eligible, you'll see a warning before you confirm the shipment, giving you a chance to correct it before anything goes out the door.

For merchants processing high volumes, Easyship's Shipping Rules let you set this up once and automate it entirely. You can create a rule that routes all Shop Promise orders to compliant couriers without any manual review. 

Here's what that looks like in practice:

• Orders flagged as Shop Promise in Shopify are clearly identified inside Easyship
• Shopify's Ship By and Deliver By dates appear in the fulfillment flow alongside Easyship's own transit estimates
• The courier list is pre-filtered to show only Shop Promise-compatible options
• A warning appears if a non-compatible courier is selected before confirmation
• Shipping Rules can automate courier selection for Shop Promise orders at scale

Merchants keep their existing Easyship workflows; the only difference is that Shop Promise compliance is built into the process.

Shopify Delivery Commitment

Shop Promise Delivery Commitment 

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What's New for Easyship Merchants?

For merchants already using Easyship with Shopify, this update brings three meaningful changes.

Compliance-First Courier Guidance

When you create a shipment for a Shop Promise order, Easyship surfaces compatible couriers first. If a selection would put your badge at risk, you'll see a flag before you confirm, so there's time to course-correct. This enables merchants to retain their Shop Promise badge and more importantly, retain buyer trust via a smooth experience. 

Shopify-Native Date Alignment

Easyship now uses the Ship By and Deliver By dates Shopify provides, not just its own estimates. That means the delivery expectations you see in Easyship are the same ones your buyers see in Shopify. The two stay in sync.

Automation at Scale

Shop Promise order status are now conditions available in Easyship's Shipping Rules. Once a rule is set,users can set up rules like filtering couriers who can deliver within 5 days or selecting the fastest courier. Shop Promise orders routes to compliant couriers automatically. No per-order review required.

Together, these changes replace the need to manually check courier compatibility for Shop Promise orders and reduce the risk of badge loss from fulfillment errors.

How is Easyship Helping Shopify Merchants?

Maintaining Shop Promise eligibility takes more than fast shipping.t requires visibility into which couriers qualify, dates that stay in sync with Shopify, and a way to enforce compliance without checking every order manually. Here's how Easyship addresses each of those.

The Courier Compatibility Gap

There's no reliable way for merchants to know which couriers qualify for Shop Promise at any given moment. That makes it easy to pick a non-compliant one by accident.

The consequence is straightforward: the order ships, the delivery date is missed, and Shopify flags your performance. Badge loss follows and with it, a drop in the conversions the badge was driving.

Real-Time Courier Filtering and Warnings

When a Shop Promise order comes in, Easyship filters your courier list to show only compatible options. If you're working manually and select one that doesn't qualify, a warning appears before you confirm.

You catch the issue before the shipment goes out, not after.

Multi-Location Fulfillment and Mixed-Cart Orders

Multi-location fulfillment and split shipments are already supported in Easyship, so merchants running fulfillment from more than one location don't need to reconfigure anything for Shop Promise to work.

For mixed-cart orders, where some items qualify for Shop Promise and others don't — Shopify removes the badge automatically. Easyship follows that logic with no extra setup needed on your end.

What are the Requirements to be Eligible for Shopify's Shop Promise?

Shop Promise is invite-only. Shopify periodically evaluates merchants based on their shipping and delivery history, and if you qualify, you'll receive a notification in your Shopify admin. You can't apply directly, eligibility is determined by Shopify's assessment of your performance.

To be considered, your store needs to meet all of the following technical requirements:

• Active subscription on a Shopify Basic plan or higher
• Shop Pay activated
• Active Shopify Payments account
• Shop sales channel installed
• Active fulfillment location within the United States
• Latest Shopify features and settings in use, including updated shipping profiles
• No violations of Shopify's Acceptable Use Policy

Things like having Shop Pay and Shopify Payments active, the Shop sales channel installed, and a US-based fulfillment location are setup requirements. The shipping profiles update is worth checking if you haven't done it recently, since older settings can affect how Shopify reads your delivery performance.

The badge doesn't appear on all orders by default. Individual orders can be excluded if items in the cart don't meet Shop Promise criteria, so even after activation you may see it show up on some orders and not others.

After you activate, Shopify continues evaluating your shipping and delivery performance. If your on-time delivery rate drops below their threshold, the badge pauses automatically. It's reinstated once your performance recovers. (Source: Shopify)

What Should Merchants Keep in Mind?

Shop Promise is a powerful trust signal, but it comes with a few boundaries worth understanding before you build your fulfillment process around it.

• The program only applies to US domestic orders. 
• International shipments are outside its scope entirely, and Easyship's integration follows the same boundary. 
• Courier eligibility is also determined by Shopify, not Easyship. The compatible pool can change, and Easyship filters your options in real time based on Shopify's rules.
• Badge suppression is handled entirely on Shopify's side. If Shopify pauses your badge due to a performance drop or policy issue, Easyship can't reinstate it. 
• If all items in a cart do not meet Shop Promise criteria, the badge may not display for that order, this is also a Shopify-side rule. 

Easyship connects to 550+ courier services and integrates directly with Shopify. If you're eligible for Shop Promise, this update gives you the visibility and guidance to stay compliant, without changing how you ship. 

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Start for free on Easyship.

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Frequently Asked Questions

What is Shopify Shop Promise?
Shop Promise is a Shopify program that displays a trust badge and accurate delivery dates on product pages, at checkout, and in the Shop app. For buyers, it means they can see exactly when their order will arrive before they purchase, and eligible orders are backed by a limited guarantee: if the delivery date is missed, the buyer may receive $5.00 in Shop Cash at no cost to the merchant. For merchants, it's available only to those Shopify identifies as the top 1% for shipping performance, based on consistent on-time delivery of US domestic orders in 5 or fewer calendar days.

Who qualifies for Shopify Shop Promise? 

Shopify invites the top 1% of merchants based on shipping and delivery performance. You'll receive a notification in your admin if you're eligible. Requirements include active Shopify Payments, Shop Pay, the Shop sales channel, and a US fulfillment location. 

Can I lose the Shop Promise badge? 

Yes. Shopify monitors delivery performance continuously and will suppress the badge if your metrics slip below their threshold. Once your performance recovers and you meet the eligibility requirements again, the badge is reinstated. 

How does Easyship help me maintain my Shop Promise? 

Easyship flags Shop Promise orders automatically, surfaces Shopify's Ship By and Deliver By dates, and limits your courier options to compatible ones. If you select an ineligible courier, you'll see a warning before the shipment is confirmed. You can also set up Shipping Rules to automate compliant courier routing for all Shop Promise orders.

Does Shop Promise cost anything extra? 

No. Shopify doesn't charge merchants additional fees for Shop Promise.

What is OTDR and why does it matter for Shop Promise? 

OTDR stands for on-time delivery rate, the percentage of orders that arrive by the promised date. Shopify uses your historical fulfillment data to assess your Shop Promise eligibility, so a strong OTDR is what keeps the badge active. Easyship's courier filtering and automation rules are designed to help you protect it.

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