2015

Airinum creates innovative air masks to promote healthier lifestyles and raise awareness around climate change.

Platform

shopify
shopify

Industry

Accessories

Selling to

Global

We helped Airinum provide a better purchasing experience by promoting price transparency in shipping.

Reduction Icon

Yearly Cost Reduction

$15K Saved on Shipping

Operation Icon

Operations

1.5x Efficiency in Operations

Before Easyship

Airinum needed logistics efficiency and better cost visibility

  • Spent 10+ hours a week on shipping
  • Lacked visibility to budget for true logistics cost each month
  • Only used postal courier services

With Easyship

Airinum has an enhanced buying experience thanks to flexible delivery options

  • Offers faster delivery solutions to appeal to more customers
  • Streamlined tax and duty processes
  • Reduced time spent on administrative work

About Airinum

According to owner Alexander Hjertström, the inspiration for Airinum was drawn from the real life experience of living in a situation with poor air quality.

While their air masks help people breathe easier, the company doesn't stop there – they also aim to empower people to live healthier lives regardless of their surrounding, and to raise awareness about the need for actions against climate change.

The Challenge

When transitioning from Kickstarter to eCommerce store, and with customers all over the world, Airinum needed a platform that made it easier to manage the shipping process and maintain accurate shipping costs.

While working with postal couriers helped keep costs low, they saw the value in partnering with express couriers to provide customers greater flexibility in delivery. However, negotiating with multiple couriers proved too complex and time-consuming.

How Easyship Helped

By providing transparency at checkout with their shipping costs, Airinum not only increased sales, but also noticed that their customers were willing to pay more for better shipping alternatives. They've also created special shipping rules around pre-paying taxes and duties for certain destinations.

With Easyship's analytics dashboard, they are able to see the full breakdown of their logistics costs, giving them a greater understanding of where their budget is going.

Results

Through a mix of automating tax and duty, using our Rates at Checkout plugin, and creating custom shipping rules, Airinum was able to reduce time spent on shipping by 2 full days.

What advice does Airinum have for new sellers?

Team up with good solutions on the market, like Easyship, and there is nothing to be afraid of. Also make sure that you understand each key markets local requirements with regards to custom and other regulations. Finally, don't expect to have a perfect setup from the beginning, get started, learn and improve gradually.

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