Website Usage and Cookie Data

Last updated on: 15th November, 2019

Introduction

Some of the services listed below collect statistics in an anonymized and aggregated form and may not require the consent of the User or may be managed directly by Easyship - depending on how they are described - without the help of third parties.

If any third party operated services are listed among the tools below, these may be used to track Users’ browsing habits – in addition to the information specified herein and without the Owner’s knowledge. Please refer to the privacy policy of the listed services for detailed information.

Analytics Tools

The services contained in this section enable Easyship to monitor and analyze web traffic and can be used to keep track of User behavior.

Google Analytics
Google Analytics is a web analysis service provided by Google LLC (“Google“). Google utilizes the Data collected to track and examine the use of this Application, to prepare reports on its activities and share them with other Google services.
Google may use the Data collected to contextualize and personalize the ads of its own advertising network. Personal Data collected: Cookies and Usage Data.
Place of processing: United States – Opt Out.
Privacy Policy. Privacy Shield participant.

Mixpanel
Mixpanel is a web analysis service provided by Mixpanel Inc, utilizes the Data collected to track and examine the use of this Application, to prepare reports on its activities to help drive decisions on improving Easyship services.
Personal Data collected: Cookies and Usage Data.
Place of processing: United States.
Privacy Policy. Privacy Shield participant.

Advertising Tools

The services contained in this section enable Easyship to monitor and analyze digital advertising campaign performance based on behaviour on the Easyship website. You can opt out of these advertising platforms here.

Google Ads conversion tracking
Google Ads conversion tracking is an analytics service provided by Google LLC that connects data from the Google Ads advertising network with actions performed on this Application.
Personal Data collected: Cookies and Usage Data.
Place of processing: United States.
Privacy Policy. Privacy Shield participant.

Facebook Advertising Pixel
Facebook Ads conversion tracking (Facebook pixel) is an analytics service provided by Facebook, Inc. that connects data from the Facebook advertising network with actions performed on this Application. The Facebook pixel tracks conversions that can be attributed to ads on Facebook, Instagram and Audience Network.
Personal Data collected: Cookies and Usage Data.
Place of processing: United States.
Privacy Policy. Privacy Shield participant.

LinkedIn Ads
LinkedIn conversion tracking is an analytics service provided by LinkedIn Corporation that connects data from the LinkedIn advertising network with actions performed on this Application.
Personal Data collected: Cookies and Usage Data.
Place of processing: United States.
Privacy Policy. Privacy Shield participant.

Bing Ads
Bing Ads conversion tracking is an analytics service provided by Microsoft Incorporated that connects data from the Bing advertising network with actions performed on this Application.
Personal Data collected: Cookies and Usage Data.
Place of processing: United States.
Privacy Policy. Privacy Shield participant.

Twitter Ads
Twitter Ads conversion tracking is an analytics service provided by Twitter, Inc. that connects data from the Twitter advertising network with actions performed on this Application.
Personal Data collected: Cookies and Usage Data.
Place of processing: United States.
Privacy Policy. Privacy Shield participant.

Tag Management Tools

This type of service helps Easyship to manage the tags or scripts needed on this Application in a centralized fashion.

This results in the Users’ Data flowing through these services, potentially resulting in the retention of this Data.

Google Tag Manager
Google Tag Manager is a tag management service provided by Google LLC.
Personal Data collected: Cookies and Usage Data.
Place of processing: United States
Privacy Policy. Privacy Shield participant.

Customer Relationship Management Tools

This type of service allows Easyship to build user profiles by starting from an email address, a personal name, or other information that the User provides to this Application, as well as to track User activities through analytics features. This Personal Data may also be matched with publicly available information about the User (such as social networks’ profiles) and used to build private profiles that Easyship can display and use for improving this Application.

Some of these services may also enable the sending of timed messages to the User, such as emails based on specific actions performed on this Application.

Hubspot
Hubspot is a customer relationship management service provided by Hubspot Inc. Hubspot can also be used as a medium for communications, either through email, or through messages within this Application.
Personal Data collected: Cookies, email address, Usage Data and various types of Data as specified in the privacy policy of the service.
Place of processing: United States.
Privacy Policy. Privacy Shield participant.

Referral Tools

The services contained in this section enable Easyship to monitor and analyze web traffic and can be used to keep track of User behavior allowing Easyship the ability to share anonymized reporting on referral behaviour from their partners.

Impact Radius
Impact Radius conversion tracking is an analytics service provided by Impact Tech, Inc that connects data from the Impact affiliate network with actions performed on this Application.
Personal Data collected: Cookies and Usage Data.
Place of processing: United States.
Privacy Policy.

Partnerstack
Partnerstack conversion tracking is an analytics service provided by PartnerStack Inc. that connects data from the Impact affiliate network with actions performed on this Application.
Personal Data collected: Cookies and Usage Data.
Place of processing: United States.
Privacy Policy. Privacy Shield participant.