Discover how cross-border shipping can be used as a marketing tool!
Easyship co-founder Tommaso Tamburnotti knows a thing or two about how both logistics and marketing go hand-in-hand. In his webinar, Tamburnotti explores just how you can use international shipping to boost your marketing efforts in-depth just in-time for the upcoming holiday season.
Your shipping offering can make or break a sale. Whether it’s your shipping policy, cross-border reach, or a strategic offer, there are many options to market your shipping strategy to drive sales.
Easyship cofounder Tommaso Tamburnotti sheds light on how brands can leverage their cross-border shipping operations to effectively market themselves this holiday season! See how your business can boost its brand globally simply by adopting a smart shipping strategy.
Your shipping strategy can be used to market your company effectively. However, to build a successful strategy, one must identify your ecommerce shipping strategy goals.
This becomes even more important for the holiday shopping season. It’s paramount for people to feel confident that they will receive their products in the shortest amount of time possible.
Goals to Drive a Successful Shipping Policy:
A great shipping experience also leads to positive PR as strong word of mouth spreads. Meanwhile international shipping also offers the opportunity to build brand awareness to new markets around the world.
Promoting your stores shipping options helps with the following:
Positive word of mouth helps build your brand awareness around the world, leading to lower marketing spending. Being responsive to customer inquiries can also be a great way to give customers a positive impression of your brand, helping to develop your best client promoters or advocates.
You can promote your shipping strategy via:
Branding doesn’t just stop at your website or once a purchase has been made. Instead, shipment tracking emails, as well as, your end users tracking page offers the opportunity to add a personal touch to your customer experience and be seen as memorable to customers, leaving a good impression for your brand.
Generally, using a local marketing strategy works best, as it's crucial to understand the differences in regional buying behaviors and take local language and customers into account. It’s still important that all your buyers understand that you can service their needs, which is why going with a platform like Easyship, which makes international shipping as simple as domestic, is step 1, in driving a successful eCommerce logistics strategy.
Generally, using a local marketing strategy works best, as it's crucial to understand the differences in regional buying behaviors and take local language and customers into account.
Other topics explored include:
See how to grow your global image - and sales - this holiday season!
Easyship is the world’s leading cloud-based shipping technology platform that helps eCommerce merchants ship their products globally. As a user-centric product, Easyship has helped to simplify the complex world of cross-border logistics for clients worldwide; with exclusive rates from leading couriers, on-demand pickup requests, and a dashboard to track every shipment, we've got your logistics operations covered from checkout to delivery.Learn More