Good customer service isn’t just necessary for keeping your customer base happy - it can also be very useful for driving sales ahead of the holiday season! Jumper AI shares their expertise so you can not only offer great customer service during the holidays, but also boost your bottom line!

How to Improve Customer Service in eCommerce

As more spend drives online, and consumers continue on the go, it’s important for ecommerce retailers to adjust their customer service strategy to a proactive model. In fact, last holiday season, 35% of people surveyed, messaged a business. Communication is key to your consumers understanding your product, but also creating a streamlined purchase journey.

How Can Automation Help?

There are 1.47 billion daily active users on Facebook. Then 60% of Instagram users say they find new products on Instagram, and of that 30% of online shoppers say they would be likely to make a purchase from a social network like Facebook, Pinterest, Instagram or Twitter.

We’ve seen social media messenger sales outperforming ROIs of email annually. Think about it, your audience is on social networks and they want to purchase through these networks. So the solution is to implement social commerce solutions that engage users where that are, and turns engagement directly into sales.

Brands like Marvel are using tools like jumper.ai for automated chatbot checkouts to sell tickets direct from organic and paid social media posts.

How to Use Social Commerce to Drive Sales?

Most stores have an active presence on social media. It’s crucial for marketing strategies, but it’s not the time to take this approach one step further. Use social media to sell your products. Get started with a couple simple steps:

1. Make your products available to purchase via Facebook, Instagram and other social channels.
2. Use CTA’s, like the “Shop Now” or “Learn More” button.
3. Engage where your customers are and on the platforms they use, and respond quickly.
4. Create automated responses and bots for common questions and purchasing.
5. Plan a mobile first strategy.