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The Importance of Reviews for Merchants

Presented By: Chris Henderson, Performance Marketer at Easyship

Presented By: Chris Henderson
Performance Marketer at Easyship

Manage your online reputation and customer reviews with these expert tips from Easyship’s own Chris Henderson!

The fact of the matter is that businesses live and die by their online reviews these days. By using the knowledge gleaned from this special webinar, your company can better prepare to both defend its reputation online and make the most out of customer reviews. Your bottom line will thank you after the holiday season!

Best Practices

Online customer reviews can make or break a business, especially during the busy holiday season. How your business is perceived by potential customers can have a huge impact on your holiday sales, meaning that online reputation management has never been more important than right now.

Fortunately, there are many ways companies can effectively leverage online reviews and keep their reputations intact online. This holiday webinar offers actionable tips and expert insight into how your company can not only protect its reputation online, but also utilize the latest technology and channels to make sure your efforts are optimized.

This webinar from Chris Henderson of Easyship explores how to protect your reputation online and boost those positive customer reviews.

How Can Merchants Manage Their Online Reputations Effectively?

Businesses looking to manage their online reputation effectively should start by addressing any glaring issues, adopting a consistent policy regarding customer engagement, being proactive and being transparent if they’ve made errors in the past.

How can merchants encourage consumer reviews?

Merchants can encourage customer reviews by offering incentives, asking them directly and making it easy by offering a clear hyperlinked CTA.

What are the Best Channels for Customer Reviews?

The best channels for customer reviews for businesses include Google My Business, Facebook, Yelp, Trustpilot and Angie’s List. For product reviews, company’s own websites as well as Amazon and eBay work well.

What Tools Work Best for Online Reputation Management?

Google Alerts can be a great way to find out who’s talking about your business online, your company’s own social media pages such as Twitter and Facebook and customer listening tools like Hootsuite and Buffer.

In addition, the webinar also touches on:

  • Useful reputation management tips
  • Key stats regarding customer reviews and reputation management

Obtaining positive customer reviews and protecting your reputation online is crucial. Learn expert tips from Easyship on how your business can capitalize on online reviews this holiday season!

About Easyship

Easyship is the world’s leading cloud-based shipping technology platform that helps eCommerce merchants ship their products globally. As a user-centric product, Easyship has helped to simplify the complex world of cross-border logistics for clients worldwide; with exclusive rates from leading couriers, on-demand pickup requests, and a dashboard to track every shipment, we've got your logistics operations covered from checkout to delivery.

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