• Combine the strengths of eCommerce platforms and marketplaces for maximum sales
  • Choose a sales channel that aligns with your needs, budget, and technical expertise. Utilize free trials to assess platform usability and ensure a smooth transition
  • Easyship makes it easy to get your products to your customers quickly and smoothly, helping you grow your business and keep your customers happy

eCommerce sales are projected to reach $8.1 trillion by 2026, presenting a massive opportunity for small business owners. But with so many eCommerce platforms available, how do you choose the right one for your store?

This guide will help ambitious eCommerce entrepreneurs pick the best platform for their online store, considering key factors like features, pricing, and ease of use. We'll review top platforms and provide tips for picking the right one. We'll also explore how Easyship can help save time and money on shipping, creating a delivery experience customers love.

eCommerce Platforms vs. eCommerce Marketplaces

What is the key difference? In short, eCommerce platforms like Shopify enable sellers to create their own custom stores, while marketplaces like eBay and Amazon host third-party sellers. While they are both great ways to sell your products online, they have different strengths and weaknesses.

Check out this quick comparison of the two sales channels:

Factor eCommerce Platform eCommerce Marketplace
Ownership and control You own and control your eCommerce platform like an online brick-and-mortar store You are selling on someone else's platform
Customization You can customize your eCommerce platform to match your branding and style You are limited to the customization options offered by the marketplace
Features eCommerce platforms typically offer a wide range of features, such as product management, payment processing, shipping integration, marketing tools, and inventory management Marketplaces typically offer fewer features than eCommerce platforms
Pricing eCommerce platforms can range in price from free to hundreds of dollars per month Marketplaces typically charge a commission on sales
Ease of use eCommerce platforms can vary in terms of ease of use. Some platforms are more user-friendly than others Marketplaces are typically easy to use, even for beginners
Scalability eCommerce platforms can be scaled to meet the needs of businesses of all sizes Marketplaces can also be scaled, but they may not be able to meet the needs of the largest businesses
Support eCommerce platforms typically offer good customer support, including phone support Marketplaces also typically offer good customer support, but they may not be able to provide the same level of support as eCommerce platforms

Which is right for you?

Whether you should choose an eCommerce platform or an eCommerce marketplace depends on your specific needs and goals.

If you want to have complete control over your online store, and you require a wide range of features, then an eCommerce platform is the best option for you. As an affordable website builder, eCommerce platforms are also a good option for businesses that plan to grow rapidly.

If you want an easy-to-use platform with a large customer base, then an eCommerce marketplace is a good option for you. Marketplaces are also a good option for online sellers who are just starting out.

Here are some additional things to consider when choosing between an eCommerce platform and an eCommerce marketplace:

Your target audience

Where do your target customers shop online? If your target customers are already shopping on a particular marketplace, then it may be a good idea to sell on that marketplace.

Your product selection

If you have a large or unique product selection, then an eCommerce platform may be a better option for you. Marketplaces may have restrictions on the types of products that can be sold.

Your budget

eCommerce platforms can be more expensive than marketplaces, so you will need to factor that into your decision.

Your time commitment

Online store management on an eCommerce platform can be time-consuming. If you don't have a lot of time to commit to managing your online store, then a marketplace may be a better option for you.

Our pick

Using both eCommerce platforms and marketplaces can help you maximize online sales. This lets you take advantage of all the best features of each, while also creating and growing your sales channels sustainably.

What to Consider When Choosing an eCommerce Platform

When choosing an eCommerce platform, it is important to consider the features that are important to you. Some common features include:

Product management

This feature allows you to add, edit, and manage your products. It should include features such as product descriptions, images, categories, and variants.

Payment processing

This feature allows you to accept payments from customers. It should support a variety of payment methods, such as credit cards, debit cards, PayPal, and Apple Pay.

Shipping integration

This feature allows you to integrate with Easyship, a leading shipping platform that offers a variety of benefits, including:

  • Compare shipping rates from multiple carriers to get the best deal for your customers
  • Generate shipping labels quickly and easily, without having to switch between different carrier websites
  • Track shipments in real-time, so you and your customers always know where their orders are
  • Manage returns and exchanges efficiently, with minimal hassle for your customers
  • Offer a variety of shipping options to meet the needs of your customers, including express shipping, standard shipping, and economy shipping.
  • Integrate Easyship with your existing eCommerce platform to create a seamless checkout experience for your customers

With Easyship shipping integration, you can save time and money on your order fulfillment process, while also providing your customers with a great delivery experience.

Marketing Features

This feature provides you with tools to market your eCommerce store and products. It may include features such as SEO tools, email marketing tools, and social media integration tools.

Inventory management

This feature helps you track your inventory levels and ensure that you have enough products in stock to meet customer demand.

In addition to these common features, some eCommerce platforms also offer more advanced features, such as:

  • Abandoned cart recovery: This feature sends automated emails to customers who have added products to their cart but then abandoned it
  • Customer accounts: This feature allows customers to create accounts on your eCommerce store and save their shipping and billing information for future purchases
  • Advanced product filtering and search: This feature allows customers to easily find the products they are looking for by filtering and searching your product catalog
  • Multi-language support: This feature allows you to translate your eCommerce store and products into multiple languages

Pricing

eCommerce platforms range in price from free to hundreds of dollars per month. The price you pay will depend on the features you need and the size of your business.

If you are just starting out, you may want to choose a free eCommerce platform. However, keep in mind that free platforms may have limited features and may not be scalable for large businesses.

As your business grows, you may need to upgrade to a paid eCommerce platform. Paid platforms typically offer more features and scalability than free platforms.

Ease of use

If you are not tech-savvy, you will want to select an eCommerce platform that is easy to use and set up. Some platforms are more user-friendly than others.

Look for a platform that offers drag-and-drop tools and easy-to-follow instructions. You should also be able to find helpful tutorials and support resources online.

Scalability

If you plan to grow your business rapidly, you will need to pick an eCommerce platform that can scale with you. Some platforms are more scalable than others.

Look for a platform that can handle many products and orders. You should also choose a platform that offers features such as abandoned cart recovery and customer accounts to help you manage your growing business.

Support

It is important to decide on an eCommerce platform that offers good customer support. This is especially essential if you are not tech-savvy or if you need help setting up your eCommerce store.

Look for a platform that offers 24/7 customer support via phone, email, and live chat. You should also be able to find helpful tutorials and support resources online.

Additional considerations for small business owners

In addition to the general factors listed above, there are also some specific things to consider if you are a small business owner. For example, you may want to choose a platform that:

  • Offers a free plan or a low-cost monthly plan
  • Offers free web hosting and a custom domain
  • Is easy to use and customize, even if you don't have any coding experience
  • Offers integrations with other business tools, such as accounting software and CRM software
  • Has a good reputation and a large community of users

Choosing the right website builder for your small business is an essential decision. By considering the factors listed above, you can select a platform whose basic features meet your needs and help boost your online sales. Here are some additional tips for picking from all the eCommerce platforms for small businesses:

  • Do your research. Read reviews of different eCommerce platforms for small businesses and compare their features and pricing.
  • Ask for recommendations. Talk to other small business owners and see what eCommerce platforms they are using.
  • Start with a free trial. Most eCommerce platforms offer a free trial, so you can try the platform before you commit to a paid plan.

Taking the time to choose the right eCommerce platform for your successful online store can save you a lot of time and hassle in the long run. So be sure to carefully consider your needs and budget before making a decision.

Best eCommerce Platform for Small Business Owners

Selecting the right sales channels is essential for any online business that requires an effective eCommerce site. There are many eCommerce platforms available, each with its own set of features and pricing. This table compares the best eCommerce platforms for small businesses, highlighting their key features, pricing, and who they are best for. Use this table to help you compare the best eCommerce platforms for small businesses.

eCommerce Platform Comparison

eCommerce Platform Comparison

Platform Key Features Pricing Transaction Fees
Shopify Easy to use, powerful features, variety of templates, marketing tools Starting at $5 per month 2.9% + $0.30 per transaction
WooCommerce Free and open-source, easy to use, compatible with WordPress, variety of features and extensions Free to use, may need to purchase additional extensions or themes Varies depending on payment gateway
BigCommerce Scalable, powerful features, variety of templates, marketing tools, advanced features such as abandoned cart recovery and customer accounts Starting at $29.95 per month 2.2% + $0.30 per transaction
Squarespace Easy to use, variety of templates, marketing tools Starting at $12 per month 3% + $0.30 per transaction
Wix Very easy to use, variety of templates, marketing tools Starting at $13 per month 2.9% + $0.30 per transaction
Weebly Affordable, easy to use, variety of templates and features Starting at $12 per month 3% + $0.30 per transaction
Magento Powerful and flexible, scalable, variety of features and extensions Free community edition, paid enterprise edition Varies depending on payment gateway
OpenCart Open-source, affordable, customizable, self-hosted Free to use, may need to purchase additional extensions or themes Varies depending on payment gateway
PrestaShop Open-source, affordable, customizable, large community of users Free to use, may need to purchase additional extensions or themes Varies depending on payment gateway

1. Shopify

Shopify is a powerful eCommerce platform that makes it easy for small businesses to create and manage online stores. With Shopify, you can set up a beautiful and functional store in minutes, even if you have no coding experience.

Shopify offers a wide range of features, including product management, inventory tracking, payment processing, shipping integration, and marketing tools. Shopify is also scalable, so your store can grow with your business. These include:

  • Product management
  • Inventory tracking
  • Payment processing
  • Shipping integration
  • Marketing tools
  • 24/7 support

Shopify is also scalable, so your online store can grow with your business.

One of the biggest benefits of using Shopify is its large app store. With over 8,500 apps available, Shopify merchants can find eCommerce tools for virtually any need. This includes apps for product management, marketing, shipping, fulfillment, store design, and customer service.

Shopify's apps are developed by third-party developers and are available for a variety of prices. Some apps are free, while others require a monthly subscription fee.

Overall, Shopify is one of the best eCommerce website builders and is a good option for small businesses of all sizes. It offers a wide range of features and a large app store, making it easy to customize your online store to meet your specific needs.

Drawbacks of Shopify:

  • Shopify is more expensive than some other eCommerce platforms
  • Shopify charges transaction fees on all sales, even if you use your payment gateway
  • Some users may find that the customization options offered by Shopify are not as flexible as the customization options available on other platforms

Overall, Shopify is a good option for small businesses that are looking for a powerful and easy-to-use eCommerce platform. However, businesses should be aware of the drawbacks of Shopify before making a decision.

Best eCommerce Platform for Small Business

2. WooCommerce

WooCommerce is an open-source eCommerce platform that is built on top of WordPress. It is one of the most popular eCommerce platforms in the world, with over 30% of all online stores using it. WooCommerce is known for its flexibility, customization options, and affordability.

One of the things that makes WooCommerce appealing is that it is open-source. This means that the source code is freely available and can be modified by anyone, unlike other online store builders. This gives businesses the flexibility to customize WooCommerce to meet their specific needs.

Another unique feature of WooCommerce is that it is built on top of WordPress. WordPress is the most popular content management system (CMS) in the world, so WooCommerce users have access to a vast library of WordPress plugins and themes. This allows businesses to add new features and functionality to their online stores with ease.

WooCommerce offers a wide range of features that are useful for small businesses that are looking to sell online, including:

  • Comprehensive product management: WooCommerce offers a variety of product management features, including customizable product attributes, product categories, and product relations. This makes it easy to create and manage complex product catalogs in your online storefront
  • Flexible payment and shipping options: WooCommerce offers a variety of payment and shipping options, including integrations with popular payment gateways and shipping carriers. This allows businesses to choose the payment and shipping options that best suit their needs and their customers' preferences
  • Powerful marketing tools: WooCommerce offers a variety of marketing tools, including coupons, discounts, and gift certificates. This helps businesses to attract and retain customers
  • Scalability: WooCommerce is scalable, so your online store can grow with your business
  • Affordability: WooCommerce is a free and open-source platform. However, businesses may need to purchase additional extensions or themes to add more features to their online store

Like any eCommerce platform, WooCommerce has some drawbacks. These include:

  • Steeper learning curve: WooCommerce is more complex to set up and use than some other eCommerce platforms, such as Shopify. This can be a challenge for small businesses that do not have a lot of technical expertise
  • Limited customer support: WooCommerce offers limited customer support, especially for the free community edition. This can be a problem for businesses that need help troubleshooting problems or setting up their online store
  • Cost of extensions and themes: While WooCommerce itself is free, businesses may need to purchase additional extensions or themes to add more features to their online store. These extensions and themes can be expensive, especially for small businesses on a budget

Overall, WooCommerce is a powerful and flexible eCommerce website builder that is well-suited for small businesses. It is affordable, customizable, and offers a wide range of features that are useful for online retailers. However, businesses need to be aware of the drawbacks of WooCommerce, such as the steeper learning curve, limited customer support, and the cost of extensions and themes.

3. BigCommerce

BigCommerce is a popular eCommerce platform that is known for its scalability and features. It is a good option for small businesses that are planning to grow rapidly. Here are some of the key ways in which BigCommerce differs from other popular eCommerce solutions:

  • Scalability: BigCommerce is designed to scale with your business. It can handle high volumes of traffic and orders without any problems
  • Features: BigCommerce offers a wide range of features out of the box, including product management, payment processing, shipping integration, marketing tools, and advanced features such as abandoned cart recovery and customer accounts
  • Pricing: BigCommerce is more expensive than some other eCommerce platforms, but it is worth the investment for businesses that need a scalable and feature-rich platform

Features useful for small businesses

BigCommerce offers a number of features that are useful for small businesses, including:

  • Comprehensive product management: BigCommerce offers a variety of product management features, including customizable product attributes, product categories, and product relations. This makes it easy to create and manage complex product catalogs.
  • Flexible payment and shipping options: BigCommerce offers a variety of online payments and shipping options, including integrations with popular payment gateways and shipping carriers. This allows businesses to choose the payment and shipping options that best suit their needs and their customers' preferences.
  • Powerful marketing tools: BigCommerce offers a variety of marketing tools, including coupons, discounts, and gift certificates. This helps businesses to attract and retain customers.
  • Advanced features: BigCommerce offers several advanced features that are not available on all other eCommerce platforms, such as abandoned cart recovery and customer accounts. These features can help businesses to increase their sales and improve the customer experience.

Here are some of the drawbacks of BigCommerce:

  • Pricing: BigCommerce is more expensive than some other eCommerce platforms
  • Steeper learning curve: BigCommerce is more complex to set up and use than some other eCommerce platforms, such as Shopify. This can be a challenge for small businesses that do not have a lot of technical expertise
  • Limited customer support: BigCommerce offers limited customer support, especially for the lower-tier pricing plans. This can be a problem for businesses that need help troubleshooting problems or setting up their online store

Overall, BigCommerce is a scalable and feature-rich eCommerce platform that is well-suited for small businesses that are planning to grow rapidly. However, businesses need to be aware of the drawbacks of BigCommerce, such as the higher pricing, steeper learning curve, and limited customer support.

4. Squarespace

Squarespace is an all-in-one website builder and eCommerce platform that is popular among small businesses. It is easy to use, offers a variety of features, and is relatively affordable.

Key features:

  • Easy to use: Squarespace's drag-and-drop interface makes it easy to create and edit your website, even if you have no coding experience.
  • Variety of templates: Squarespace offers a wide range of templates to choose from, so you can find one that perfectly matches your brand and style.
  • ECommerce features: Squarespace includes a variety of eCommerce features, such as product management, payment processing, and shipping integration.
  • Marketing tools: Squarespace offers a variety of marketing tools, such as email marketing and social media integration.
  • 24/7 support: Squarespace offers 24/7 support, so you can always get help when you need it.

Benefits for small businesses:

  • Easy to use: Squarespace is especially well-suited for small businesses because it is easy to use and does not require any coding knowledge.
  • Affordable: Squarespace offers pricing plans starting at just $12 per month, which is affordable for small businesses.
  • Variety of features: Squarespace offers a variety of features that are essential for small businesses, such as eCommerce features, marketing tools, and customer support.

Overall, Squarespace is a good eCommerce platform for small businesses because it is easy to use, affordable, and offers a variety of features.

Here are some additional thoughts on Squarespace:

  • Squarespace is known for its beautiful and stylish templates. This can be a great benefit for small businesses that want to create a professional-looking website without having to hire a web designer.
  • Squarespace is also known for its excellent customer support. This can be important for small businesses that need help getting started or troubleshooting problems.

However, there are a few potential drawbacks to Squarespace:

  • Squarespace can be more expensive than some other eCommerce platforms, such as Shopify.
  • Squarespace does not offer as many customization options as some other eCommerce platforms, such as WooCommerce.
  • Squarespace is not as well-suited for large eCommerce businesses with complex needs.

Overall, Squarespace is a good eCommerce platform for small businesses that are looking for an easy-to-use and affordable platform with a variety of features. If you are looking for a more customizable or scalable eCommerce platform, you may want to consider other options.

Best eCommerce Platform for Small Business

5. Wix

Wix is a popular eCommerce platform for small businesses, and it offers several key benefits compared to other competitors:

  • Ease of use: Wix is known for its user-friendly interface and its drag-and-drop editor, which makes it easy to create and edit a website and online store without any coding knowledge. This is a major advantage over other eCommerce platforms, such as WooCommerce and Magento, which require more technical expertise to use.
  • Affordability: Wix offers a variety of affordable pricing plans, starting at just $13 per month. This is a good option for small businesses on a budget, especially compared to other eCommerce platforms, such as Shopify, which can be more expensive.
  • Variety of features: Wix offers a variety of features that are essential for eCommerce businesses, such as product management, payment processing, shipping integration, and marketing tools. This means that you can get everything you need to start and run an online store with Wix, without having to purchase any additional software or plugins.
  • Wide range of templates: Wix offers a wide range of templates to choose from, so you can find one that perfectly matches your brand and style. This is a great benefit for small businesses that want to create a professional-looking website and online store without having to hire a web designer.
  • Excellent customer support: Wix offers 24/7 customer support, so you can always get help when you need it. This is important for small businesses that may not have the in-house expertise to troubleshoot problems on their own.

Overall, Wix is a good eCommerce platform for small businesses because it is easy to use, affordable, offers a variety of features, and has excellent customer support. If you are looking for an eCommerce platform that is easy to use and has a variety of features, Wix is a good option to consider.

6. Weebly

Here are a few things that make Weebly unique among other eCommerce platforms:

  • Its focus on ease of use: Weebly is designed to be easy to use for everyone, even those with no coding experience. Its drag-and-drop interface makes it easy to create and edit your website and online store, without having to write a single line of code.
  • Its wide range of features: Weebly offers a wide range of features that are essential for eCommerce businesses, such as product management, payment processing, shipping integration, and marketing tools. This means that you can get everything you need to start and run an online store with Weebly, without having to purchase any additional software or plugins.
  • It's affordable pricing: Weebly offers a variety of affordable pricing plans, starting at just $6 per month. This is a good option for small businesses on a budget, especially compared to other eCommerce platforms, such as Shopify, which can be more expensive.
  • Its scalability: Weebly is a scalable platform, so your website and online store can grow with your business. You can easily add new products, pages, and features to your website, without having to worry about performance issues.
  • Its security: Weebly is a secure platform, so you can be sure that your customers' data is protected. Weebly uses a variety of security measures to protect your website and online store from hackers and other threats.

In addition to the above, Weebly also offers a number of features that are not available on all other eCommerce platforms. These include:

  • Video backgrounds: Weebly allows you to add video backgrounds to your website pages, which can create a more engaging and visually appealing experience for your visitors.
  • Site search: Weebly offers a built-in site search feature, so your visitors can easily find the information they are looking for on your website.
  • App Center: Weebly offers an App Center with a variety of apps and integrations that you can add to your website. These apps can help you add new features to your website, such as social media integration, customer reviews, and live chat.

Overall, Weebly is a unique eCommerce platform that offers a combination of ease of use, affordability, scalability, security, and unique features that make it a good choice for small businesses of all sizes.

7. Magento

Magento is a powerful and flexible eCommerce platform that is known for its scalability and features. It offers a wide range of unique features that make it a good choice for businesses of all sizes, but especially those that need a platform that can grow with them and meet their specific needs.

Here are some of the key unique features of Magento:

  • Advanced product management: Magento offers a wide range of product management features, including customizable product attributes, product categories, and product relations. This makes it easy to create and manage complex product catalogs.
  • Flexible checkout options: Magento offers a variety of checkout options, including one-page checkout, multi-step checkout, and guest checkout. This allows businesses to choose the checkout option that best suits their needs and their customers' preferences.
  • Powerful search engine optimization (SEO) features: Magento includes a variety of SEO features that help businesses improve their website's visibility in search engine results pages (SERPs). This includes features such as customizable meta tags and descriptions, URL rewriting, and sitemaps.
  • Robust security features: Magento includes a variety of security features to protect businesses from online threats. This includes features such as PCI compliance support, fraud detection, and two-factor authentication.
  • Extensive ecosystem of extensions: Magento has a large ecosystem of extensions that can be used to add new features and functionality to the platform. This makes it easy to customize Magento to meet the specific needs of any business.

In addition to the above features, Magento also offers a number of other unique features, such as:

  • Content staging: Magento allows businesses to stage changes to their website before publishing them live. This helps to prevent errors and ensure that changes are made smoothly.
  • Gift registry: Magento allows businesses to offer gift registries to their customers. This is a great way to increase customer engagement and sales.
  • Advanced reporting and analytics: Magento offers a variety of reporting and analytics features that help businesses track their sales, performance, and other metrics. This information can be used to make informed decisions about how to improve the business.

Overall, Magento is a powerful and flexible eCommerce platform with a wide range of unique features. It is a good choice for businesses of all sizes, but especially those that need a platform that can grow with them and meet their specific needs.

Who is Magento best for?

Magento is a good option for businesses of all sizes, but it is especially well-suited for businesses with the following needs:

  • A platform that can scale with their business
  • A platform with a wide range of features and functionality
  • A platform that is secure and PCI compliant
  • A platform that offers a variety of checkout options and SEO features

Magento offers a free community edition and a paid enterprise edition. The community edition is a good option for small businesses and businesses that are just getting started with Magento. The enterprise edition is a good option for larger businesses that need additional features and support.

Magento is a powerful and flexible eCommerce platform with a wide range of unique features. It is a good choice for businesses of all sizes, but especially those that need a platform that can grow with them and meet their specific needs.

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Best eCommerce Platform for Small Business

8. OpenCart

OpenCart is an open-source eCommerce platform that is known for its affordability, flexibility, and customizability. It is a good option for small businesses that are looking for a platform that they can self-host and grow with.

Here are some of the key ways in which OpenCart differs from other popular eCommerce platforms:

  • Open-source: OpenCart is an open-source platform, which means that its source code is freely available and can be modified by anyone. This gives businesses the flexibility to customize OpenCart to their specific needs.
  • Self-hosted: OpenCart is a self-hosted platform, which means that businesses are responsible for hosting their own online store. This gives businesses more control over their website and data, but it also requires more technical expertise.
  • Affordable: OpenCart is free to use. However, businesses may need to purchase additional extensions or themes to add more features to their online store.

OpenCart offers a variety of features that are useful for small businesses, including:

  1. Comprehensive product management: OpenCart offers a wide range of product management features, including customizable product attributes, product categories, and product relations. This makes it easy to create and manage complex product catalogs.
  2. Flexible payment and shipping options: OpenCart offers a variety of payment and shipping options, including integrations with popular payment gateways and shipping carriers. This allows businesses to choose the payment and shipping options that best suit their needs and their customers' preferences.
  3. Powerful marketing tools: OpenCart offers a variety of marketing tools, including coupons, discounts, and gift certificates. This helps businesses to attract and retain customers.
  4. Easy-to-use administration interface: OpenCart has an easy-to-use administration interface that makes it easy to manage your online store.

However, there are some key drawbacks when compared to other popular sales channels:

  • Steeper learning curve: OpenCart is more complex to set up and use than some other eCommerce platforms, such as Shopify and WooCommerce. This can be a challenge for small businesses that do not have a lot of technical expertise.
  • Limited customer support: OpenCart offers limited customer support, especially for the free community edition. This can be a problem for businesses that need help troubleshooting problems or setting up their online store.
  • Security concerns: OpenCart has been criticized for its security vulnerabilities. Businesses that use OpenCart need to take steps to secure their online store, such as installing the latest security patches and using a strong password.
  • Cost of extensions and themes: While OpenCart itself is free to use, businesses may need to purchase additional extensions and themes to add more features to their online store. These extensions and themes can be expensive, especially for small businesses on a budget.

Overall, OpenCart is a good eCommerce platform for small businesses that are looking for an affordable and customizable platform that they can self-host. However, businesses need to be aware of the drawbacks of OpenCart, such as the steeper learning curve, limited customer support, security concerns, and the cost of extensions and themes.

9. PrestaShop

PrestaShop is an open-source eCommerce platform that is popular with businesses of all sizes. It is known for its flexibility, scalability, and powerful features. PrestaShop is a good choice for ambitious eCommerce entrepreneurs who are looking for a platform that can help them grow their business.

Pros:

  • Flexible: PrestaShop is an open-source platform, which means that it is highly customizable. Businesses can choose from a wide range of themes and modules to create a unique and professional-looking online store.
  • Scalable: PrestaShop is designed to scale with your business. It can handle even the most demanding eCommerce businesses, so you won't have to worry about outgrowing your platform.
  • Powerful features: PrestaShop offers a wide range of powerful features, including:
    • Comprehensive product management
    • Flexible payment and shipping options
    • Powerful marketing tools
    • Easy-to-use administration interface
  • Large community: PrestaShop has a large and active community of users and developers. This means that there is a wealth of resources and support available to help you get started with PrestaShop and troubleshoot any problems you may encounter.

Cons:

  • Steeper learning curve: PrestaShop is more complex to set up and use than some other eCommerce platforms, such as Shopify and WooCommerce. This can be a challenge for small businesses that do not have a lot of technical expertise.
  • Limited customer support: PrestaShop offers limited customer support, especially for the free community edition. This can be a problem for businesses that need help troubleshooting problems or setting up their online store.
  • Cost of extensions and themes: While PrestaShop itself is free to use, businesses may need to purchase additional extensions and themes to add more features to their online store. These extensions and themes can be expensive, especially for small businesses on a budget.

Overall, PrestaShop is a powerful and customizable eCommerce platform that is a good choice for ambitious eCommerce entrepreneurs. It offers a wide range of features and scalability options to help businesses grow. However, businesses should be aware of the steeper learning curve and limited customer support before choosing PrestaShop.

Which type of small business is PrestaShop best for?

PrestaShop is a good choice for small businesses of all types, but it is especially well-suited for businesses that:

  • Sell a wide range of products or services. PrestaShop's comprehensive product management features make it easy to create and manage even the most complex product catalogs.
  • Need a highly customizable eCommerce platform. PrestaShop's open-source nature and wide range of themes and modules give businesses the flexibility to create a store that meets their specific needs.
  • Plan to grow their business rapidly. PrestaShop's scalable architecture can handle even the most demanding eCommerce businesses.
Best eCommerce Platform for Small Business

Easyship: The Secret to eCommerce Shipping Success

In the fast-paced world of eCommerce, small businesses need all the support they can get to outshine the competition. Choosing the right eCommerce platform is just the first step in this journey. As an ambitious entrepreneur, you need a comprehensive solution that will streamline your logistics and shipping processes while saving you time and money.

That's where Easyship steps in.

Easyship is a global shipping platform designed specifically for eCommerce entrepreneurs. It integrates seamlessly with top eCommerce platforms like Shopify, WooCommerce, and many more, providing automated shipping labels, multiple shipping carrier support, real-time tracking, and easy returns.

Effortless Shipping Labels Automation 

With Easyship, you can automatically generate shipping labels for all orders, no matter the eCommerce platform in use. This feature saves you precious time and ensures accuracy, guaranteeing timely and flawless deliveries.

Instant Courier Matching

We offer wide-ranging support for over 250+ shipping carriers, including DHL, USPS, FedEx, UPS, and more. With Easyship, you have the liberty to select the ideal carrier based on your package's destination, weight, size, and budget. Plus, our negotiated discounted shipping rates with carriers help you keep costs low.

Discounted Shipping Rates

Our platform negotiates discounted shipping rates on your behalf, allowing you to save more, regardless of your shipping volume. This is particularly beneficial for entrepreneurs shipping internationally.

Custom Branded Real-time Tracking 

Stay updated and keep your customers informed with our real-time tracking service for all shipments. This fosters customer trust and reduces inquiries about order statuses. Our mobile-friendly tracking feature ensures you stay updated, wherever you are.

Hassle-free Returns 

We make returns straightforward for your customers. Create custom return policies and generate return labels with a few clicks. This enhances customer satisfaction and minimizes cart abandonment.

Additional Features 

Beyond these, Easyship offers features like:

  • Order management: Manage all your orders from a single platform, saving time and reducing errors
  • Inventory management: Keep track of your inventory levels to meet customer demand efficiently
  • Customs clearance: Navigate customs quickly and easily, ensuring a speedy delivery
  • Business intelligence: Access comprehensive reports to evaluate your shipping performance and identify improvement areas

Easyship is the ultimate tool for eCommerce entrepreneurs looking to save time, reduce costs, and grow their businesses. For more details, visit the Easyship website today.

How can Easyship transform your eCommerce business?

  • Boost sales: Our discounted shipping rates can make your products more competitive, leading to increased sales
  • Cut costs: Our automated shipping labels and real-time tracking help you save time and money.
  • Enhance customer satisfaction: Our hassle-free returns and efficient order management contribute to improved customer satisfaction.
  • Expand your business: Our global shipping platform and customs clearance services facilitate your business's growth into new markets

As you strive to grow your small business, Easyship not only increases sales and reduces costs but also improves customer satisfaction. The platform's user-friendly interface and comprehensive features make it a valuable addition to your business toolkit.

After all, building a successful eCommerce business is about more than just selling products; it’s about delivering an exceptional customer experience from start to finish. And shipping is a significant part of that journey.

In conclusion, choosing the best eCommerce platform for your small business is crucial, but pairing it with the right shipping solution like Easyship will set you on a path to success.

Ready to take your eCommerce business to new heights? Sign up for a free Easyship account today. Let's grow together.