A benefit of being a Shopify store owner is that there are thousands of Shopify integrations that you can take advantage of, allowing you to enhance your user experience and ultimately increase sales.
In this post, we took it upon ourselves to compile a list of the top Shopify integrations that eCommerce merchants should be taking advantage of!
Shopify Sales Integrations
Integrate Shopify and Google Analytics to better understand your customer base.
Using Google Analytics is especially important for eCommerce store owners, as most will be acquiring customers from various online channels.
By relying on data from Google Analytics, you can gain insights into who your customers are and what they’re looking for. This ensures you offer a tailored user experience, in turn, helping you increase revenue.
Google Analytics Benefits
For assistance in adding Google Analytics to Shopify, you can visit Shopify’s Help Center, which has an entire chapter dedicated to setting up Google Analytics for your Shopify store.
Once you’ve integrated Google Analytics with Shopify, you can understand user behavior (how visitors interact with your site), see what type of content is converting customers, and even product performance. Exploring and enjoying your store’s data has never been easier!
Connect Salesforce to Shopify to keep track of leads and provide a personalized shopping experience.
Salesforce’s “Commerce Cloud” product caters to B2C merchants with tools that aim to improve their eCommerce website: everything from the user experience, personalization through AI, and custom websites through APIs, to management tools for regional websites.
Connecting Salesforce with Shopify can help increase sales by helping you keep track of new and current customers, launching effective marketing campaigns, providing personalized recommendations, and better search results based on intent.
There isn’t an official Shopify and Salesforce integration created by Salesforce itself. Currently, you will have to rely on a third-party provider such as Zapier to connect Salesforce to Shopify.
As mentioned above, since Salesforce can be used in many different aspects, what you should integrate is completely up to you. Popular integrations include syncing new Shopify customers as Salesforce contacts, and adding contacts to campaigns.
Connect your Amazon sales channel with Shopify to keep track of orders in one place.
If business is picking up, it may make sense to consider selling your products on Amazon for additional revenue. In theory, it’s good to diversify where you sell your products, and having listings on a huge marketplace such as Amazon can help you find more customers and increase sales.
Note that in order to take advantage of the Shopify / Amazon integration, you will need to have a Professional Seller Account on Amazon Seller Central, which will require a monthly subscription rate and include per-item fees for selling.
With a Shopify and Amazon integration, you can keep track of orders placed in Amazon on your Shopify dashboard. You can also create listings on Amazon based on your products in your Shopify catalog. For in-depth instructions, visit Shopify’s Help Center.
Use SaveMySales to convert customers via SMS marketing.
SaveMySales allows you to partake in conversational commerce by convincing customers to complete their orders through SMS. By using tactics such as sending a coupon code or simply answering product-related questions to convince them to buy, you can reduce cart abandonment rates and reinforce a positive experience for your brand.
You can integrate SaveMySales to your Shopify store through their Shopify app store listing. Grow your SMS marketing list with opt-in popups and create enhanced campaigns with emojis, photos, and GIFs.
Shopify Marketing Integrations
Use Hubspot and Shopify for your inbound marketing needs.
With Hubspot / Shopify, you can import your customer and order data to analyze average order values, customer lifetime value, abandoned cart recovery, and more. Additionally, you can import your customer’s contact information to create segmentations or special email campaigns.
The Hubspot Shopify integration can easily be done by visiting HubSpot’s Shopify app store listing. You can also use third-party integration tools such as Zapier or Tray.io.
Once connected, you can sync your customers, products, and deals into Hubspot to spot marketing trends, automate email workflows, and take advantage of other their other inbound tools such as content, social media, and organic search.
Personalize your email marketing with Klayvio and Shopify.
Klayvio is one marketing software that is making waves in the eCommerce industry. Popular brands such as Brooklinen, KKW Beauty, and Kylie Cosmetics rely on Klayvio as their email service provider, collecting emails and other details to better know their customers.
It’s easy to connect Klayvio with Shopify through their Shopify app store listing. Once you’re set up, you can start creating forms to build your email lists, create your first campaign or newsletter, or immediately use their pre-built email flows to save those abandoned carts.
Engage with customers at the perfect time with Exit Intent Popup by Optimonk.
When used correctly, popups can help capture customers attention and encourage them to leave you their email or convince them buy with an enticing promotion. Optimonk’s software help you craft the best messaging and deliver the pop in the least annoying way.
You can integrate Optimonk and Shopify by accessing their listing on the Shopify app store. After connecting, you can set up different types of popups (such as your basic popup, side message, and lucky wheels) and even get advanced by targeting visitors based on traffic source, geotargeting, and cart abandonment recognition.
Ramp up your retargeting efforts with Shoelace.
For those who are looking to take their digital advertising to the next level, Shoelace can help you do just that. Their software combines customer journeys, automations, integrations, and human expertise to help your brand tell your story and impress customers with memorable campaigns.
You can connect Shoelace and Shopify by accessing their listing on the Shopify app store. Use their customer journey feature to begin re-engaging customers who’ve left your store – similar to an email drip campaign, but with ads. Additionally, you can connect Shoelace to emails, reviews, and rewards program to sync your messaging across those platforms.
Shopify Operations Integrations
Enhance Shopify shipping with Easyship.
There are Shopify shipping apps… and then there’s Easyship. ;) Yours truly strives to be the best shipping app on Shopify by helping SMBs access pre-negotiated shipping rates with over 50+ couriers. For those looking to sell cross-border without all the hassle, our platform helps calculate import tax and duty so customers know their fully landed costs. We also generate all the paperwork needed so customs delays are a thing of the past.
You can quickly connect Easyship to Shopify by visiting our Shopify app store listing. If you’re on the Advanced Shopify plan, we highly recommend that you use our Rates at Checkout plugin, which will show the fastest, cheapest, and best value for money options to your customers based on their delivery location, in addition to any taxes and duties that apply.
Integrate many apps with ease through Zapier.
Looking to connect 1500+ apps seamlessly to your Shopify store? Well, that might be a bit overkill, but it is definitely possible with Zapier! The Zapier and Shopify integration allows you to seamlessly connect your favorite sales, marketing, and productivity apps to ensure automation where needed and to make your store processes smoother.
You will need a paid subscription to Zapier as Shopify is considered a premium integration. Once you’re set up, you can start automating email flows and data entry, monitor abandoned carts, and personalize communications with customers.
Use Shopify and Quickbooks to get your finances in order.
Quickbooks is a reliable accounting software that can help your online store keep track of sales, refunds, expenses, and sales taxes. It’s especially useful for providing your accountant what’s needed once tax season rolls around.
There is no official Shopify-Quickbooks integration; on the Shopify app store, you’ll be able to find multiple third-party apps that can help you connect the two.
In addition to importing all your orders and refunds, you can see summary and account balances, and import tax rates for various tax agencies so you can see how much you owe in taxes.
Stay on top of your Shopify inventory with TradeGecko.
Streamline your entire supply chain with TradeGecko! TradeGecko’s platform allows you to monitor your inventory from production through fulfillment, allowing you to take the guesswork out of how much stock you need and allowing you to focus on growing your business.
TradeGecko has developed their own integration with Shopify, which you can find on the app store. In addition to Shopify, you can connect other sales channels for a complete view of your entire business. TradeGecko is also useful for those running wholesale businesses, as they offer a special B2B eCommerce portal.
Shopify Social Media Integrations
Reach over a billion people by connecting Shopify with Facebook.
Social commerce is all the rage, with store owners looking to reach Facebook’s over 1 billion daily active users. With a Shopify and Facebook channel integration, you can create a Shop section on your store’s Facebook page and display your Shopify products there. When customers buy from your Facebook page, you’ll also be able to see the sale in your Shopify Orders page.
Shopify has their own native integration with Facebook, and you can find all the installation details on their Help Center.
Note that Shopify’s Facebook channel integration simply lists your Shopify products. If you’re looking to integrate other features such as Facebook ad marketing and Messenger, you’ll have to use other third-party apps found within the app store.
Use Instafeed to integrate Instagram to your Shopify store.
Capture customers casually scrolling through their feeds by tagging your Shopify products Instagram posts. Instafeed also allows you to display your Instagram feed to your Shopify store, allowing you to increase your following and likes.
You can connect Instafeed to your Shopify store by visiting their app store listing. Start by setting up your custom Instagram feed on your website, and create social proof by showing filtered hashtags from public posts.
Previous Post:Switzerland Shipping & Selling eCommerce Guide