Crowdfunding Best Practices

How to Transition from Crowdfunding to eCommerce


by Jules

On 2019 M03 6

by Jules

After running a successful crowdfunding campaign, the next question that comes up is… now what? The answer is pretty simple. Obviously, you didn’t put all the effort for nothing. The main aim of crowdfunding is that you want to run your own startup. In today’s time, every startup needs an eCommerce presence.

So now what you need to focus on is the work you have to do for your transition from crowdfunding to eCommerce. It is time for running a campaign for crowdfunding to online sales. Yes, it’s the time you pull up your socks and test the waters. If you are thinking why you should transition into eCommerce presence, then the answer is quite obvious. Why did you run a crowdfunding campaign?

To raise money for your startup or product of course! Now that you have the capital, the next step is to fulfill the purpose of your crowdfunding campaign. Since you have been able to do the engagement successfully, it is time to plan the wedding!

How to transition from crowdfunding to eCommerce?

In order for this transition to be seamless and as successful as your campaign, you need to take a few steps.

Stay in touch and organize your backer:

Your backers are the reason you are here. They contributed to your success in big time. That is why they are the VIPs of your client list. But your relationship with them doesn’t end here. You can organize them according to into contact lists on the basis of where they are concentrated to and whether they would recommend you to friends and family.

But you should also stay in touch with them by telling them about your progress making them a part of your success. Periodic promotional emails sent to them will also help you. If you had promised them rewards during your campaign, then this is a perfect time to deliver the promise and mark it as completed on your end.

Get your website running:

If you already did not have an online presence during your campaign, then you should get ones as soon as possible. Pay attention to the SEO aspect so that you start your online ranking process. If you already have an online presence, then get it upgraded to give a head start before launching an eCommerce store. In fact, this would make it easier to transition from crowdfunding to online sales.

Choose an eCommerce platform:

This is probably the biggest decision you will have to take for your transition. So it is time to ask you the most important question. How to choose an eCommerce platform? The answer is both simple and complicated. Let’s evaluate.

Which is the best eCommerce platform?

There are many very good and competitive options available in the market to choose from. They are all so effective in their own way that this decision can be very difficult. But if you are aware of your needs and can estimate what you might need in the long term, you can take a good decision. The budget that you set aside for this expansion also plays a very important role.

Currently, the most popular eCommerce platforms are Shopify, Big-commerce, WooCommerce, Magento, Weebly, etc. you can compare Shopify with others here.

If you compare them, they all give you competitive rates and features. But they all have their individuality. So you should know your target market, the payment methods you want to use, how much control you want for the store, whether you want easy market penetration or prefer other features over it. All these aspects in addition to your business strategy will help you in picking the eCommerce platform that works for you best.

How do you market your store?

Having a good strategy for pre-launching of the store is a must. You should do research to know as to how your target audience will respond to which medium of marketing and promotion. You should work accordingly and reach out to your target market.

Since you have been promoting your products in crowdfunding, it’s not something that you will have to do from scratch.  You should also keep your backers in the loop and tell them about each and every step of the launch so they feel connected.

You should use all the social media channels, print media and advertising on television, email marketing and anything that will promote your store.

Shipping and order fulfillment:

Shipping and order fulfillment is a very important part of running an eCommerce store. You should decide about order fulfillment and shipping for your store. There are many shipping companies that will give you services throughout the world and will suit your business plan. Shipping companies like Easyship, provide hybrid shipping solutions throughout the world making it simple, easy and affordable.

Useful resources that will help you to run your eCommerce store


Easyship is a perfect shipping solution for your store. You can open an account with Easyship and avail more than 100 shipping solutions. This can be the most feasible and practical shipping solution for you.

You will also get huge discounts on shipping. Opening an account is totally free and you only have to pay the shipping cost.

Shop by Instagram:

Instagram is currently a very actively used social media for business. You can make your Instagram feed shoppable with this app. Shop by Instagramis a perfect way to increase clientele through Instagram.

You can use the 21 days free trial to see if it works for you or not. The monthly subscription starts from $19.

Omni send:

It is a very good resource for sending automated marketing emails. Omni send lets you choose what to send and when to send it to an extended list of audience.

You can try it for 14 days for free and there are paid plans as well.

Best currency converter:

The currency converter is a very important feature that you should add to your store. Best currency converter will let your store to be appreciated by international clients. Shopping in one’s own currency is always encouraging and simple. That is why the currency converter is very important if you want to sell globally.

You can use it for free but to get the elite version, you will have to pay $9.95 per month.

Lucky Orange:

To build your business strategy analytics play the most important role. Lucky Orange helps you with that. You can use maps, surveys, and analytics of all kinds to evaluate the areas where you need to focus more.

They offer 7-days free trial and their packages start from $10.

Success stories for inspiration:

There are many successful startups that started their journey from crowdfunding and now have become notable eCommerce stores.

Waverly Labs:  This innovative startup has created an earpiece linked with a smartphone app that translates conversations live. They have partnered with Easyship for seamless order fulfillment.

Modest Mark:  This company makes wallets and other accessories in chic and classy designs that reflect a minimalist approach. They use Easyship to sell globally with ease.

Ostrich Pillow: As the name suggests, this startup makes comfortable pillows for napping. They also sell on Shopify. They also have used our 100 plus shipping solutions to ship worldwide.


You can consider an eCommerce store as the next step of the crowdfunding campaign. The whole purpose of the crowdfunding campaign is to ultimately sell online.

But doing it timely and effectively is the key to success. If you delay it or don’t consider important factors then you might lose the advantages of a successful crowdfunding campaign.  So a timely and wise decision and the step that is required.