Crowdfunding Best Practices

IndieGoGo vs. GoFundMe: Which is Better for Your Campaign?

Jules

by Jules

On 2019 M11 19

by Jules

IndieGogo vs. GoFundMe is like a heavyweight boxing match. You know both competitors are solid choices and the fight could go either way. But when it comes to choosing between IndieGoGo and GoFundMe for raising funding for your business - or any project - the best crowdfunding platform for you will depend on a number of factors. You'll need to make your choice based on the type of funding you need and why you're looking for funding. This guide will take you through a detailed look at two of the most popular crowdfunding platforms - IndieGoGo and GoFundMe.

Comparing Crowdfunding Websites

Let's be honest - both websites are pretty great. But you'll need to choose one that perfectly meets your crowdfunding needs. To help you make your choice, we'll look at several key factors and do a careful side-by-side comparison.

IndieGoGo: The Low-Down

  • Specialty: IndieGoGo is for both for-profit and nonprofit crowdfunding and covers a wide variety of industries.
  • Fees: IndiGoGo is free to use but the platform charges 4% fees for projects that reach their goals and 9% fees on projects that don't reach their goals.
  • Funding: You have the option to claim your funds, whether or not your project goal was met. You can also opt for the All-or-Nothing option.
  • Duration: Projects or campaigns can last up to 40 days.
  • Categories: IndieGoGo caters to project categories like Animals, Art, Comic, Community, Dance, Design, Education, Environment, Fashion, Film, Food, Gaming, Health, Music, Photography, Politics, Religion, Small Business, Sports, Technology, Theater, Transmedia, Video, and Writing.
  • Payment Processing Fees: IndieGoGo charges a 3% credit card processing fee and $0.30 per pledge, as well as a $25 wire transfer fee for campaigns based outside the United States.

GoFundMe: The Low-Down

  • Specialty: GoFundMe is commonly used for both for-profit and nonprofit crowdfunding purposes.
  • Fees: You can sign up to GoFundMe for free, but you'll pay 7.9% on whatever funds you raise, along with $0.30 per donation. Nonprofit projects are charged a total fee of 9.25%.
  • Funding: You receive all your funds, regardless of whether or not you reach your project goal.
  • Duration: There are no deadlines on campaigns unless you choose the All-or-Nothing option.
  • Categories: IndieGoGo caters to projects concerning National News & Events, Accidents & Emergencies, Animals & Pets, Babies, Kids, Family, Business, Celebrations, Community, Competitions, Creative Arts, Dreams, Education, Funerals, Medical, Missions, Non-Profits, Charities, Sports, Travel, Volunteer, and Weddings.
  • Payment Processing Fees: GoFundMe charges a 2.9% credit card processing fee plus $0.30 per pledge.

IndieGoGo vs. GoFundMe: Choose the Best Crowdfunding Platform for Your Needs !

Your project type will be the biggest factor in deciding between IndieGogo vs. GoFundMe. While IndieGogo cuts across a variety of industries, including technology and innovative startups, GoFundMe is mostly used by individuals looking to raise funds for personal causes and challenges.

Easyship partners with IndieGoGo to help people get the funding they need for their ideas and projects. Sign up for an Easyship account today to kick your crowdfunding campaign into high gear!