International Shipping

Italy Shipping & Selling eCommerce Guide


by Jules

On 2019 M04 11

by Jules

eCommerce in Italy has enjoyed robust growth in recent years. A progressive market with a reliable and large customer base, Italy represents a prime opportunity for eCommerce entrepreneurs looking to expand their boundaries. Italians are fans of imported items and buying online has become a favorite activity nationwide, meaning the market has a lot of potential for savvy online merchants seeking cross-border opportunities.

Notably, Italy is the third-largest economy in the Eurozone and per, is also the eighth-largest economy of the world.

The total population of Italy is around 60.6 million with about 19 million eCommerce users. The GDP is currently 1.86 trillion USD. The eCommerce market in Italy stood at 22 billion USD in 2016 and is growing quickly year after year.

eCommerce in Italy

Market insights

Internet usage in Italy is generally widespread throughout the country. The percentage is high in all age groups, with 96 percent of 16 to 35-year-old being online daily. Likewise, 87 percent of people 35 to 44 use the Internet daily and 82 percent of people from ages 45 to 55 are online daily.

Popular online marketplaces

As per eCommerceDB, the most popular online markets in Italy are:


What do Italians like to buy?

Italians love to shop for imported goods from many different categories.

They prefer to buy from the United States, Germany and China, in particular. Italians are known for their fashion and style, so it’s no surprise that fashion ranks as the top category for online sales. The second-most popular category is electronics and media followed by food, furniture and toys and hobby.

What is the best time to sell in Italy?

If you’re entering the Italian eCommerce market, then it’s crucial to know the best times of the year to sell in Italy. The best time to sell is generally the Christmas holiday season due to the widespread popularity of the holiday in Italy.

After Christmas, winter and summer are generally the top seasons to sell in the country.

Shipping to Italy

Many couriers, both domestic and international, offer shipping to Italy. In addition, many major online markets also offer shipping to the European nation.

As always, its vital to shop around to find the cheapest shipping to Italy, though other factors include delivery times and the best value overall. If you’re planning on shipping to Italy from the USA, then you’ll have many international couriers available. Shipping to Italy via USPS offers very affordable rates as well convenient service. UPS shipping to Italy is also another very viable option, though it’s best to use Easyship’s rates calculator for Italy to find the best deals available. Easyship partners with both couriers to give your eCommerce company multiple shipping solutions.

Easyship offers the cheapest shipping to Italy with our discounted, pre-negotiated rates available for multiple couriers. In addition, we also offer support with calculating duties and taxes, printing labels and tracking shipments to the country.

Shipping internationally requires you to have a solid knowledge of the taxes and duties that are to be paid at the destination and the country of departure. Some countries, for example, have VAT while others charge GST. To learn more about taxes and duties when shipping to Italy, click here to explore Easyship’s Italy page.

Many online markets also offer access to the Italian eCommerce market. Does Amazon ship to Italy? Online merchants will be pleased to know that eCommerce titan Amazon does indeed offer shipping all throughout Italy, making it a viable choice for selling products on.

Restricted and Prohibited items

Every country has laws that you must follow when doing business there, and Italy is no exception. There are some items that you can never send to Italy while there are others that you can only send with special permits or licenses.

Restricted items

These are the items you need a special permit to ship to Italy. A complete list can be viewed here.

  • Alcoholic beverages
  • Animal Skins
  • Coal
  • Tobacco
  • Books
  • Coffee
  • Cosmetics
  • Shoes
  • Fabrics

Prohibited items

These are the items that you can never send to Italy. The complete list is available here.

  • Narcotics
  • Firearms
  • Hazardous chemicals
  • Raw meat
  • Biological substance
  • Musical instruments
  • Cartridges
  • Human remains
  • Hair and products made of hair


Italy offers a vibrant and lucrative eCommerce market which you should explore when expanding your business abroad. Shipping to Italy is potentially a great way to grow your customer base and increase revenue given the strength and growth of the country’s vibrant eCommerce market.

Easyship can be your global partner in this expansion of your business, as we offer affordable and seamless hybrid shipping solutions that give your company access on a global scale. Sign up for free to try out our user-friendly shipping platform and expand your online store to Italy!