The Easyship guide to year-round promotions: Q4 Edition

Now that you’re using Easyship to sell worldwide (and if you’re not, you should get on that) one way to increase your sales throughout the year is by doing year-round promotions in targeted regions around the world. This is a great strategy to ensure that you not only have strong sales numbers at the end of the year (due to Black Friday, Cyber Monday, and Christmas) but also during other seasons that may not coincide with the western calendar.

If you're interested participating in other shopping holidays besides Black Friday and Cyber Monday, below are dates that are historically good for sales in other countries. We hope you can use this information to your advantage and stay profitable year-round!

OCTOBER

Children’s Day

What is Children’s Day? Children’s Day is an unofficial holiday in Brazil. In recent years, it has become one of the busiest sales days for Brazilian retailers and eCommerce sellers.

Date: October 12

Sales Increase: 1.3x increase in sales on this day

Target country: Brazil

Target demographic: Children

Popular items:
Toys
Games

Diwali

What is Diwali? Diwali is considered India’s most important holiday of the year. In addition to being a religious holiday revolving around the festival of lights, friends and family visit each other and come with gifts.

Dates:
October 18-22, 2017
November 6-10, 2018

Target country: India

Target demographics: Everyone - people give gifts to their friends, family, and employees.

Popular items:
Dried fruits, chocolate, nuts
Clothing
Silver items
Jewelry
Home decor items
Kitchen appliances

Halloween

What is Halloween? Halloween is a spooky celebration that’s a mix of death, superstition, and the fall season. In the US and Canada, it is a very commercialized holiday, but worth noting is that it is also popular in countries such as the UK, France, and Germany.

Date: October 31

Target countries: US, Canada, UK, France, Germany

Target demographics: Children, adults, dogs

Popular items:
Costumes (for both people and dogs)
Home decor and party decorations with Halloween symbols such as pumpkins, witches, skeletons, bats, and black cats
Horror movies
Anything black and orange

NOVEMBER

Singles Day

What is Single’s Day? This is the largest sales day in the world, with revenues more than double that of Black Friday and Cyber Monday. What was originally an anti-Valentine’s day event meant to buy nice things for yourself, is now a month full of promotions and a huge opportunity for brands to connect to Chinese consumers.

Date: November 11

Target country: China

Target demographic: 18-25 year olds, millennials

Popular items:
Clothing
Cosmetics
Electronics
Home appliances

Click Frenzy

What is Click Frenzy? Click Frenzy is Australia’s biggest online flash sale, lasting only 24 hours. Participating retailers offer deals and exclusive offers, causing items to sell out immediately.

Date: November 14

Target country: Australia

Target demographic: Millennials

Popular items:
Fashion
Cosmetics
Electronics

White Friday

What is White Friday? Launched in 2014, this is the Middle East’s answer to the US’ Black Friday. It is the Arab world’s biggest online shopping event, featuring huge online discounts, offers, and exclusive items.

Date: November 23-26, 2017

Target region: Middle East (Egypt, Saudi Arabia, UAE, Kuwait, Bahrain, Qatar, Oman)

Target demographic: Everyone

Popular items:
Fashion
Lifestyle
Electronics

Mother’s Day (Russia)

Why is Russia’s Mother’s Day in November? International Women’s Day is actually the replacement of Mother’s Day in Russia. However, Russia still has a Mother’s Day, it just happens to be in November. Just like in other countries, the day is still filled with gifts, cards, and flowers to mothers.

Date: Last Sunday in November

Target country: Russia

Target demographic: Women

Popular items:
Jewelry
Accessories
Cosmetics
Toiletries
Home decor

DECEMBER

Dubai National Day Super Sales

Why is UAE National Day a shopping holiday? Recent regulations in Dubai now say that the only time retailers can run clearance sales is when a store is closing down, during the other 3-day Super sale in May, and during National Day in December. As brands can no longer run high percentage sales for long periods of time, these sale periods are extra special and customers will be out in full force looking for deals.

Date: December 1-3

Target country: UAE

Target demographic: Everyone

Popular items:
Fashion
Electronics
Toys
Home goods

Boxing Day

What is Boxing Day? Boxing Day is the equivalent of Black Friday in the US, except this shopping holiday takes place in the UK and commonwealth countries the day after Christmas, rather than the day after Thanksgiving. Retailers hold sales with large discounts and it is the biggest revenue day for many shops in these countries.

Date: December 26

Target country: UK, Canada, Australia, New Zealand

Target demographic: Everyone

Popular items:
Clothing
Electronics
Entertainment (movies, video games)
Home appliances

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