Key Points

  • According to statistics, 66% of customers wants businesses to understand their need and meet their expectations
  • Sending a shipping notification is a customer-centric approach that helps business owners improve CX
  • You can send automated shipping notifications via Easyship

Shipping notifications can help create a channel of trust between you and your customers, leaving them with a lasting experience that helps take your business to a new level. If you run an eCommerce business, you can improve your customer's journey from purchase to delivery and turn first-time buyers into returning buyers.

Delivery notifications are beyond sending periodic automated messages to customers. It is feeding them real-time updates about their purchase movements from your store into their hands. It shows them that you care about them and that they matter beyond the amount spent on the product.

Use shipping notifications to build a wholesome customer experience. This article has provided all the details you need to make shipping notifications a worthy business strategy.

What's a Shipping Notification?

Shipping notifications are also called delivery notifications. They are alerts often sent in text messages or email form, informing customers of the progress of their delivery. It gives them real-time updates of their order location so they can be assured of when to expect their package.

For one, delivery notifications are a proven proactive way to monitor customers' orders. By keeping them informed ahead of time, eCommerce business owners have to worry less in the case of any delay because customers are promptly and duly notified. These are other ways sending notifications can save you stress:

  • Reduces buyer's anxiety in the process of waiting for their package
  • Improves healthy relationship between seller and customers
  • Better brand reputation for future sales

You can stay ahead and communicate potential delays with your customers by sending  notifications about their shipments. .

What Kind of Shipping Notifications Are There?

Other than the notification they get when they receive their packages, there are additional notifications that eCommerce merchants can use to inform customers about shipment progress and build better relationships.

Shipment created

You can send a notification to customers once you create their orders. This notification informs the customers that their order is not only successful but will be in motion soon. A notification when a shipment is created can include relevant details such as a tracking number so that they can track their shipment and alleviate their worries.

Shipment exception

Shipping delays are common; packages can often arrive earlier or later than their estimated delivery date. But customers might worry about not getting their order on the expected delivery date. By sending a shipping exception notification to your customer, you inform them of the changes in delivery date and then update them with the new delivery date.

Delivery notifications

Customers are always excited to receive their packages. And most times, this excitement can cause anxiety, especially if they are unsure of the delivery status. Delivery notifications give customers real-time delivery updates to keep their minds at rest. A typical delivery notification informs the customer if a package is on the way or has been delivered.

Related Post: Tips for Enhancing the Post-Purchase Experience

Keeping your customers up to date with the latest  key tracking milestones is made easy with our shipping notifications feature. Using this feature will allow you to send notifications for major events such as: In Transit, Out for Delivery, Unsuccessful Delivery Attempts, an Exception, Delivered. These notifications can be sent to your customers using our customizable branded tracking emails. Click Settings>Customer Emails to get started and click Edit to customize which tracking milestones will trigger an email.

3 Ways on How to Inform Customers About Delivery Status

You can use different channels to send notifications to your customers. If you already have a medium of communication, that's great. If not, these are options you can explore:


Emails are a great way to communicate with your customer. It is a professional channel, and 83% of consumers say that email is the preferred method of communication. Email is also a cheaper channel that allows you to simultaneously send automated messages to more than one customer. Depending on your email company, you can access tools that make sending shipping notifications seamless and effective.

Mobile application

Aside from emails and text messaging, there are mobile applications that enable you to send tracking information to your customers.

SMS message

Sending SMS messages is a personalized way of reaching your customers. You can send shipping notifications via SMS, informing them of the progress of their shipment.

Reasons Why Shipping Notifications Are Important

Sending notifications about shipment is a vital block to building a robust business structure that is customer-centric. When you send shipping notifications, you enjoy these benefits:

Keeps customers informed

Customers are kept up to date about the status of their shipment. In the case of a delay, loss and whatever, delivery notifications help customers less anxious.

Builds customer loyalty

Customer experience plays a massive role in eCommerce businesses. Regularly giving your customers real-time updates about their shipment creates a lasting impression that makes them trust you.

Helps provide real-time tracking updates

Sending notifications not only eases your customers' anxiety but also helps you keep track of the items you sell as an eCommerce merchant. This way, you can compare and develop the best shipping practices to serve your customers better.

Send Automated Shipping Notifications with Easyship

Shipping notifications can do a lot for business. You can build relationships faster such that your customers enjoy the experience of patronizing you. So whether through emails, text messaging or mobile applications, sending shipping notifications should be a part of your brand's customer support.

You can rely on Easyship tools to send shipping notifications to your customers. Instead of going through the hassle of manually sending notifications, Easyship provides an automated option, which you can do in a matter of clicks. Moreso, the following tools are there to help you all the way to experience a seamless shipping experience:

Free Shipping Rates Calculator: Access high-volume discounts from major couriers. Plus, get instant access to delivery lead times from premium shipping couriers

Easyship Branding Suite: Easyship provides a delivery experience consistent with your brand. Add your logo and advertising materials to your packing slips, landing pages, and tracking emails

Shipping Dashboard: Manage orders and create shipments instantly in the Shipping Dashboard. Plus, keep track of all your delivery lead times in one place for your business and generate shipping labels

Ready to ship? Sign up for a FREE Easyship account and get instant access to high-volume discounts up and shipping tools like automated shipping notifications

Shipping Notifications FAQ

Does Easyship shipping notifications to my customers?

Merchants that use Easyship can schedule deliveries and get shipping tracking updates that can be sent to customers via emails.

How can we add a shipping notification on Easyship?

These notifications can be sent to your customer using our customizable branded tracking emails. Click Settings>Customer Emails to get started and click Edit to customize which tracking milestones will trigger an email.