eCommerce Tips & Trends

COVID-19: eCommerce Trends Report

Interested in how COVID-19 is affecting online shopping? Read our new eCommerce Trends Report now to see how consumers are shopping online in the pandemic.
COVID-19: eCommerce Trends Report
Gayatri Bhaumik

By Gayatri Bhaumik

 

May 19, 2020

The COVID-19 pandemic has had a huge impact on eCommerce. That’s why at Easyship, we’ve been keeping a careful eye on the coronavirus’ impacts on online shopping and global shipping.

After carefully filtering through the data we’ve collected over the last few months, we decided it was time to share it with those for whom it would do the most good - our users. In this unprecedented times, we hope that these shipping insights and eCommerce trends will help you make better business decisions and help your brand better navigate the twists and turns of coronavirus shipping.

This report will take you through the different verticals on Easyship so you can see what impact the pandemic has had on different eCommerce sectors, like health and beauty products and electronics. More importantly, we’ll dive into exactly what products are sought after right now and what people are avoiding as “non-essential” during this time.

It should come as no surprise that current eCommerce sales trends reflect the fact that most of us are staying home during the COVID-19 pandemic. With people rightfully concerned about their health right now, soaps, sanitizers, and medicine are trending up, with major increases in shipping volume across the Healthy & Beauty vertical. Similarly, no one’s traveling or spending much time on outdoor leisure, so luggage, bags, and sports equipment have all lost significant shipping volume over the last months.

As always, the Easyship team is on hand to help you figure things out. If you ever need any questions answered or ideas on how to navigate shipping during the pandemic, reach out to our support team.

Health & Beauty

*Week-over-Week Sales: -71%
Month-over-Month Sales: up 39%

Top Routes

Singapore to: Hong Kong, Philippines, Malaysia, US, Macau, Australia, New Zealand
US to: Hong Kong, UK, Australia, Canada, Qatar, Japan, Brunei, Netherlands, Norway, Germany, Saudi Arabia, Taiwan, Russia

What’s Gaining Popularity: Cough & cold (535%); hand soap and sanitizer (262%); allergy medicine (232%); soap and body wash (194%); toilet paper (190%); health monitors (182%); digestion and nausea (144%); herbal supplements (136%)

Fashion

*Week-over-week Sales: Down 50%
Month-over-Month Sales: Up 15%

Top Routes

Hong Kong to: Australia, New Zealand, UK
Singapore to: Malaysia, Australia, US, Brunei, Philippines, Cambodia, South Africa, Hong Kong
US to:  Australia, New Zealand, Sweden, Netherlands, Norway, Switzerland, Canada, Chile

Electronics

Tablets: Month-over-month sales up 11%
Mobiles: Month-over-month sales up 10%
Gaming: Month-over-month sales up 61%

What’s Gaining Popularity: bread machines (625%); computer monitors (171%); refrigerators (160%); humidifiers (105%);

What’s Less Popular: cameras (-64%); GPS & Navigation (-32%)

Jewelry

*Week-over-Week Sales: -85%
Month-over-Month Sales: -13%

Top Routes

Singapore to: Hong Kong, Taiwan
US to: India, Taiwan

What’s Less Popular: bracelets (-39%); necklaces (-38%); rings (-34%); earrings (-32%)

Bags & Luggage

*Week-over-Week Sales: -71%
Month-over-Month Sales: -59%

Top Routes

Hong Kong to: Australia, UK, US
Singapore to: Philippines, Indonesia, Hong Kong
US to: Australia, Hong Kong, Malaysia, Canada, Brazil, Chile, Norway, France, New Zealand, Mexico

What’s Less Popular? Luggage and suitcase( -77%);  briefcases (-77%); gym bags (-57%); backpacks (-56%); camera cases and bags (-54%)

Home Decor and Appliances

*Week-over-Week Sales: -70%
Decor Month-over-Month Sales: 16%
Appliances Week-over-Week Sales: -63%
Appliances Month-over-Month Sales: 19%

Top Routes

Hong Kong to: US, New Zealand, Italy, Germany, France, UK
Singapore to: Malaysia, Hong Kong, Australia, Indonesia, Maldives, Brunei, Philippines
US to: France, Switzerland, Canada

What’s Gaining Popularity: toilet accessories (160%); office chairs (104%) office desks (89%)

What’s Less Popular: wine racks (-40%); tapestries (-39%); glass and drinkware (-35%) home bar furniture (-34%); dining sets (-31%); home audio (-32%)

Sports & Leisure

*Week-over-Week Sales: -76%
Month-over-Month Sales: -26%

Top Routes

Hong Kong to: Australia, US, UK, Germany, India, Canada, Romania
Singapore to: Brazil, Thailand, Brunei, Taiwan, UK, Indonesia, Aramex
US to: Canada, Japan, Singapore, UK

What’s Gaining Popularity: yoga equipment (134%); craft kits and projects (117%); art paint (104%); ping pong (89%)

What’s Less Popular: men’s swimwear (-64%); women’s swimwear (-59%); men’s formal (-62%); rash guards (-59%); snorkelling (-56%); baseball (-55%); event and party supplies (-55%); musical instruments (-34%); swimming (-37%); golf clubs (-33%) equestrian (-33%); camping (-39%)

*figures all cover the December 2019-April 2020 period

Engage Customers Online with Easyship

Don't forget that Easyship is helping retailers who want to move into (or expand their position in) the online space. We've got some special offers for Easyship clients, including an extended 90-day trial period for new merchants who sign up for an account before June 30. We've also worked with our partners to create a host of discounts and offers to help your business. For further info, visit our COVID-19 response page.