eCommerce Tips & Trends

Wix vs. Squarespace: Which is Best for Your eCommerce Business

Choosing the right platform for your eCommerce business is an important decision. We'll go over everything you need to know about Wix vs. Squarespace for your online store.
Wix vs. Squarespace: Which is Best for Your eCommerce Business
Alexandra Ortolani

By Alexandra Ortolani


July 15, 2021

Choosing the right platform for your eCommerce business is one of the most important decisions you’ll make. And if you’re considering Wix vs. Squarespace for business, you’ll want to make sure you do your research first.

Wix vs. Squarespace are both website builders that help you create an online web store. Both give you the tools and guidance to build your eCommerce store quickly and without any coding expertise.

This guide provides a comparison of key differences and similarities of Wix vs. Squarespace. This way, you can be sure it works best for your online business.

Wix vs. Squarespace Analytics

Table of Contents

The Differences: Wix vs. Squarespace

Wix vs. Squarespace are two of the most popular website builders and for good reason. They both make it fast and easy to build and operate an eCommerce website. Wix vs. Squarespace together powers 55% of all sites that are built with a website builder.

Here are some other key differences between Wix vs. Squarespace:

  • Unstructured vs. Structured: Wix offers an unstructured page editor, meaning you can place any web element (text, image, video, etc.) anywhere. By contrast, Squarespace uses a structured page editor that doesn’t allow you to move any element anywhere. Instead, elements snap into columns and rows and generally follow a more templated layout.
  • Different templates: Wix is a beginner-friendly website builder with over 500 modern templates that are easily customizable. Squarespace also has modern features (and only 60 templates) but is not as easy to use because its
  • Ease of use: Wix is generally easier to use than Squarespace, especially for newbies because of its drag-and-drop tools. Users can easily move pictures and text around.
  • Pricing: Squarespace Personal is the cheapest plan between Wix vs. Squarespace. However, Wix offers cheaper prices on average. There’s also a free version of Wix available that allows you to create your own site.

Let’s take a look at Wix vs. Squarespace pricing. Here’s a screenshot of Wix’s pricing plan:

As we can see, Wix’s Combo plan is the cheapest plan available at $14 per month. Plans top out at $39 per month for added features like logo design services, events calendars, and more.

Plans are priced comparably when comparing Wix vs. Squarespace pricing, as seen below.

Starting at $12 and ranging to $40, plans for Squarespace are more costly on average. That said, the cheapest Squarespace plan is cheaper than Wix’s cheapest plan. As you consider if Wix vs. Squarespace is best for you, compare which feature offers the features you want at a price you can afford.

Takeaway: Customization is what sets Wix vs. Squarespace apart. Wix allows you full control over where you place text, images, videos, and other page elements. This level of customization is desirable to some – but overwhelming to others. Squarespace is better for sellers who want to build a site from a strict template, while Wix suits those with a unique vision in their heads.

The Pros & Cons of Wix

The Pros & Cons of Wix's Website

Wix has grown to serve over 110 million users. Here’s what people like about Wix.


  • Sell worldwide: Wix allows you to sell and ship anywhere, plus supports key shipping integrations like Easyship.
  • Dropship ready: Connect your Wix store to a dropshipping company to sell from a large catalog of items without actually carrying any inventory.
  • Personalized shipping labels: Build your brand image with labels customized to your brand.
  • Affordable: Wix offers a range of pricing plans including a free but very limited plan. Other plans start at $23 for small businesses and range to $500 for enterprise companies
  • Sales tools: Tap into marketing tools like cart recovery to make sales from customers who bounced.
  • Design options: Wix offers over 500 design templates so your eCommerce business can be truly unique.
  • Powerful web apps: The Wix App Market offers 250+ powerful web apps for your Wix website. Integrate your site with marketing and financial tools, sell online, and more.
  • Integrates with shipping software: Wix makes it easy to start shipping because it integrates with just a few clicks with shipping platforms like Easyship


  • Limited dropshipping: Dropshipping apps like Oberlo and Shipwire are not available for Wix users, though Printful, Modalyst, or Sprocket are.
  • No low inventory alerts: Wix lacks a stock management alert feature, meaning you won’t know when inventory is running low.
  • Limited bandwidth and storage space: Economical Wix plans don’t offer unlimited bandwidth like comparable Squarespace plans. Less capacity = slow site when more traffic = bad CX = less sales.

Wix is a user-friendly platform that offers cheap prices but limited functionality. Support is also lacking except at higher pricing tiers. Larger merchants seeking to create a sophisticated fulfillment strategy will also find that there’s a lack of 3PL integrations.

The Pros & Cons of Squarespace

The Pros & Cons of Squarespace

If you’re looking for a site builder with a powerful set of features, Squarespace could be right for you. Let’s take a look at some of the pros and cons of Squarespace.


  • Robust support: Enjoy 24/7 email support, live chat, plus a full help center to help you get your store up and running.
  • Integrates with shipping software: Shipping is a cinch on Squarespace because the platform integrates with top shipping platforms like Easyship
  • Built-in analytics: Squarespace has built-in analytics features and SEO optimization tools
  • Affordable plans: Personal plans are $12 per month, business plans are $18 per month, basic commerce plans are $26 per month and advanced commerce plans are $40 per month


  • Limited integrations: Unlike Wix, Squarespace offers a smaller range of integrations to choose from.
  • No free plan: Squarespace doesn’t offer a free plan like Wix
  • No phone support: Squarespace doesn’t offer phone support, though they still offer email and live chat support.
  • Harder to use: Generally, first-timers find Wix to be easier to use as compared to Squarespace

Shipping with Wix vs. Squarespace

Regardless of your final choice, it’s important for your website to enable a seamless shipping and fulfillment flow. Otherwise, you risk losing precious time, money and disappointing your hard-won customers.

Here’s how Wix vs. Squarespace compares when it comes to shipping and fulfillment.

Wix Shipping Options

Wix offers three shipping options:


  • Ship using any of your preferred couriers like USPS
  • More time spent on fulfillment without help
  • Full control over the fulfillment process
  • Can be a challenge to keep up with managing inventory
  • Best for: newbies to eCommerce shipping

Shipping Integrations

  • Shop the Wix App Market for a range of integrations and apps to help streamline shipping and fulfillment
  • Spend less time printing labels and shipping orders with apps to help streamline the process
  • Easyship works with Wix so users are able to get a detailed list of their orders, though Wix is soon to be supported by Easyship
  • Some dropshipping apps include Modalyst, Privy, or Overtok Call Conversion
  • Best for: growing merchants who are ready to save money and time with helpful tools

Outsource Shipping to a Third-Party Logistics Provider (3PL)

  • Helps you split inventory, reduce shipping costs, and speed up transit times
  • Inventory management is done for you
  • Best for: medium to large eCommerce businesses that want to scale growth

Wix lets merchants choose to ship on their own, or integrate with tools like Easyship to simplify shipping. It’s recommended that your get comfortable with self-shipping first, then add apps and tools once you’re ready to save money and streamline your fulfillment processes.

Shipping with Squarespace

Like Wix, Squarespace allows you to ship solo or add apps and tools to your fulfillment flow. Here are your options for Squarespace shipping:

Self Fulfillment

  • Ship using any available couriers like USPS
  • Pack orders from your home or place of business
  • Easy to add personal touches like a custom thank you note
  • Keeps logistics cost lower
  • Best for: startups and smaller businesses


  • After a customer places an order, the item is delivered from the manufacturer to the consumer’s address
  • An economical method for business owners
  • Offers the least control and longest transit times
  • Best for: aspiring entrepreneurs because it’s accessible looking to grow their business instead of taking care of inventory and overhead

Third-Party Logistics Providers (3PLs)

  • 3PL companies take on your entire fulfillment process (e.g. managing your inventory)
  • A more hands-off approach to the fulfillment process
  • Reduce shipping costs, speed up transit times, split inventory, and more
  • Best for: medium to large eCommerce businesses that want to scale growth

Shipping Integrations

  • Easyship generates the correct shipping documentation and the platform’s courier partners ensure your shipment’s arrival.
  • Access 50+ couriers and get the best rates for any destination when you integrate your store with Easyship
  • Full visibility on expected import taxes, duties & fees and even allow you to pre-pay these costs to ensure smooth delivery
  • Best for: medium to large eCommerce businesses that want to scale growth

Wix vs. Squarespace with Easyship

When it comes to Wix vs. Squarespace for business, it’s important to weigh the differences between both eCommerce platforms. That way you know what works best when comparing Wix vs. Square online store models.

Wix allows you to sell and ship anywhere, plus supports key shipping integrations like Easyship. You can also sell and ship anywhere with Wix. However, Wix has no low inventory alerts, meaning you won’t know when inventory is running low.

Overall, Wix remains a user-friendly platform that offers limited functionality when comparing Wix vs. Squarespace for business.

On the other hand, Squarespace integrates with Easyship and has built-in analytics. Squarespace also has 24/7 email support, live chat, and a full help center. However, there is a smaller range of integrations to choose from as compared to Wix.

If you’re a newcomer to the world of eCommerce, perhaps Wix is a better choice for you when considering Wix vs. Squarespace for business. Alternatively, if you’re a more seasoned merchant, Squarespace may be a great option.

Easyship integrates in seconds with both Wix vs. Squarespace online stores. Doing so lets you access our discounted shipping rates from all top couriers instantly, including USPS, FedEx, UPS, and hundreds more.

Sign up today to unlock global growth. With over 250+ shipping solutions, we’re truly a multi-carrier shipping platform.

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