eCommerce Tips & Trends

10 eCommerce Facebook Marketing Tips to Keep in Mind


by Jules

On 2019 M08 19

by Jules

Using Facebook ads for eCommerce is something that every online business should be doing in this day and age, as they offer a strong return on investment while being a generally affordable and simple way to reach new customers and keep current ones engaged.

Simply put, the use of Facebook eCommerce advertisements can help your company tap into the social media platform’s massive user base around the world to boost your sales and website traffic!

Like to learn more? We’ve shared these 10 Facebook eCommerce marketing tips to help your online business reach new customers on the world’s largest and arguably most influential social media platform!

10 Facebook eCommerce Marketing Tips for Your Business

Here are our 10 Facebook marketing tips for eCommerce companies to help boost your online business!

1. Use Visually Appealing Product Images

Text-only posts may be simple to create, but as they say, a picture is worth a thousand words. Always include visually-compelling images in your Facebook posts, especially of your products.

According to WishPond, images attract more engagement than other types of posts - by up to 120 percent!

2. Include Calls To Action (CTAs)

Using direct and compelling CTAs, both in Facebook ads for eCommerce and other platforms, is crucial for urging your Facebook followers and readers to take a specific action and not just read or engage with your posts.

Including a CTA is clearly but subtly asking your audience to take action. Phrases like “Buy Now”, “Order Now”, and others can be used to convince your target customers to do exactly what you’d like them to do.

3. Make Videos

Creating fun, informative and engaging videos is a great way to inform and engage with your customers in a memorable way. You can show your products being used, their benefits, unique features and the like. You can also share links to your product videos on YouTube.

4. Share Your Store Promotions

When you create a Facebook eCommerce store, it’s an opportunity to interact with your target audience. In order to further boost sales from these target customers, don’t hesitate to share any in-store promotions on your Facebook page.

It takes just a few minutes to create and upload them. The promotions will be made visible to your page visitors and in turn, potentially bring in more traffic and sales.

5. Announce New Products

Social media platforms like Facebook are a fantastic place to announce new products. You can even use teaser announcements to grab the attention of your followers and the media before unveiling a new product or service on the social media platform!

6. Carry Out Retargeting Ad Campaigns

If you’ve carried out Facebook ads for eCommerce in the past, it may be a good idea to retarget the same audience again. This is especially important as approximately 72 percent online shoppers are known to abandon their carts without completing their purchases!

If you fail to retarget these customers, only eight percent of them will come back to complete their order. With retargeting, approximately 26 percent of these cart abandoners will come back to complete their purchase!

7. Post During Peak Hours

Research has shown that people engage more with posts over the weekend. The reason is obvious – they have more free time then!

Use Facebook Insights to gain a more in-depth understanding of your audience and determine the best time to post your eCommerce Facebook advertisements. The more data you have, the better!

8. Optimize Your Written Ad Content

In addition to using images and videos, always optimize the written content of your Facebook ads. Use strong, compelling copy to grab the readers’ attention and keep them engaged.

Because your followers are bombarded with tons of other content on a daily basis, keep your written content short, simple and engaging. Dropping interesting stats or asking intriguing questions is a great way to get their attention right away!

9. Post Reviews

In addition to creating original Facebook ads for your eCommerce company, try posting reviews from your customers.

Doing this is a simple yet effective way to convince your followers and page visitors to try your products. In fact, a staggering 84 percent of people trust online reviews just as much as they’d trust a personal recommendation from their friends!

10. Promote Giveaways

Hey, who doesn’t like freebies?

Your Facebook target audience isn’t an exception. Try using free giveaways to attract more traffic and positive PR to your company. You may take a small financial hit in the short-term, but the long-term payoff can be great!

Facebook Ads for eCommerce: Know the Right Strategies

Facebook eCommerce advertising is a unique opportunity to put your products before a larger target audience. Making the most of this opportunity can go a long way in improving your monthly sales and page traffic.

Try using some of these strategies today and see what happens!