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Warehousing & Fulfillment

Email Marketing Strategies For Dropshipping: What You Need to Know

How does email marketing benefit your dropshipping business? Check this blog post out to find out.
Email Marketing Strategies For Dropshipping: What You Need to Know
Alexandra Ortolani

By Alexandra Ortolani

 

March 14, 2022

Key points:

  • There are currently 4 billion people worldwide who use email, and 90% of them check their inbox every day
  • Dropshipping requires a great marketing strategy to be successful in the industry
  • Email marketing helps promote products or services and maintain relationships with potential customers or clients

Did you know that the dropshipping model is expansive? About 33% of online stores now use dropshipping as a fulfillment model. This popularity reflects how highly competitive the eCommerce model is. However, many merchants have mastered the nitty-gritty of making high sales and thriving.

However, one way to improve sales as a dropshipper is to be proficient in customer service. Email marketing has proven a viable customer service strategy for dropshipping. Once you can take advantage of this approach, you will likely witness a high conversion rate.

This article will go over the top email marketing strategies you can apply to your business to boost your sales.

Table of Contents

A Quick Look at Dropshipping Marketing

Before we go on into the details of the email marketing strategies you can use for your dropshipping business, let us first understand what Dropshipping is. Dropshipping is a retail fulfillment model where you sell products to your customers directly from the suppliers, and you do not keep an inventory of the products you sell.

How to Grow a Dropshipping Business

Instead, as a dropshipper, you partner with the original product seller who stores the item you want. These actual sellers are usually wholesalers or manufacturers. Also, since you keep zero inventory as a dropshipper, you ultimately save money on warehousing costs so you can focus on other parts of your business.

How to grow a dropshipping business with email marketing

Email marketing is a veritable way to build your dropshipping business. Statistics show that there are presently 4 billion people worldwide who use email, and out of this figure, 90% check their inbox every day. This fact means that you can take advantage of this data to upscale your business.

Another upside of email marketing is the cost-effectiveness and permission-based medium that allows you to personalize your content delivery. This factor means that you can divide your audience into specific categories that they fit in and market your products to them based on their perceived preferences.

Why Email Marketing for Dropshipping is Important

Now that you know what email marketing can help your business reach eCommerce success let's go over why they are essential for dropshipping.

1. Allows you to target specific audiences

Email marketing helps you reach out to specific target audiences who fall into the same category together at once. For example, let us assume that you have customers who recently made orders, and you want to do a follow-up or ask them to leave you reviews.

Email marketing platforms avail you of the option of reaching out to them at once. With this, your customers feel that you think about them and will more likely want to do more business with you in the future.

2. Provides valuable data insights

With email marketing, you get access to measurable and valuable data insights, which give you an outlook of what you need to work on in your dropshipping business.

How to Promote Your Dropshipping Business

These insights include Opt-Out Rate, Open Rate, Click-Through Rates, and many more, which helps you focus on particular aspects of your business and help you scale your business ultimately with engagement emails.

3. Reduces cart abandonment rates

Cart abandonment happens when buyers add a product to their online cart but do not checkout and complete the purchase process. When cart abandonment rates are high, it affects sales – and sales are essential to every dropshipping business.

Emails come in handy to help you curtail the effect of customers abandoning their carts, and you can achieve this by sending reminders to your customer in the form of emails. These emails serve as reminders to complete their purchases process. If well-executed, you will see positive results on checkout.

4. Drives traffic to your dropshipping store

Email marketing campaigns are known to boost sales and give users an improved level of engagement. It can also help you promote your business and drive substantial traffic to your dropshipping store.

By sending email newsletters, you can update your customers on new products and add links that will direct them to your store to purchase the items. Plus, sending emails to your customers keeps you visible to them and helps them keep your store in mind most of the time.

5. An affordable way to reach customers

Marketing your dropshipping is very important to making high conversions, and in comparison to other marker mg strategies, email marketing is quite affordable and reliable. In addition, email marketing helps you reach out to many customers at a minimal charge. You can also connect with email companies to get monthly subscription plans at discounted prices.

Related post: What Are the Best Dropshipping Products to Sell in 2022

How to Promote Your Dropshipping Business

Promoting your dropshipping business would require you to adopt actionable tips and follow them. Therefore, we have compiled vital information you can learn from and adapt these best practices for your eCommerce business.

Build your dropshipping email list

Building your dropshipping email list with automated emails means you have more people to reach out to, and reaching out to more people means more visibility for you.

Common ways to improve your email list include buying them or getting them via social media. Another popular method is using lead magnets. You offer attractive deals and gifts, and visitors will have to fill out a form that would include their name and email. You can then send them the necessary emails with information you feel they should know about your store.

Personalization is vital for your marketing channels

While sending frequent emails to your customers serve as reminders to visit your store, sending strategic emails is essential. Personalization is a trusted tip you can adopt. It helps you design emails that suit the demands of your target audience, bearing in mind that not everyone will want to buy everything.

Email Marketing for Dropshipping

To personalize your emails, you have to understand your target audience and frame your emails to meet your audience's perceived needs. For example, part of your audience can be within the same age bracket, like the Gen-zs, and for this audience, sending them a list of items that you think they will need will help you boost your sales.

These are tips you can adopt to give your emails a personalized feel.

  • Try inserting the first name of the prospect in the subject line. Example 'Hello, Kayla"
  • Avoid writing the subject line in whole capital letters. This tip will make your email look spammy.
  • Engage by them offering special discounts
  • Send abandoned cart emails based on their recent activities in your store
  • Try sending emails with tutorials on how to use items they have purchased from your store

Write easy-to-read, non-wordy promotional emails with CTAs

An effective email is simple to read, engaging, and ends with a call to action for your customers. Also, design the emails to be readable and viewable on smartphones.

Do not try to pass too much information in a single mail so that the main message will not be lost. Instead, you can borrow these tips to create emails that your audience can easily connect to and read without getting bored.

  • Minimize the use of ambiguous words and sentences
  • Write in clear, simple, or compound sentences
  • Go straight to the point and make the purpose of the email known early in the message.
  • If possible, add images. They make your email colorful and give your audience a visual experience of what you are saying.
  • Write emails that are within readable word length.
  • Fashions your CTAs towards letting them know the next course of action
  • Use just one CTA for one email

Since the purpose of sending emails to your audience is to advertise your store, always include a link to your eCommerce store. The links should be straightforward and not misleading. Don't add the link to a caption with an entirely different message. Instead, use captions that make them know they are being directed to a landing page.

Email Marketing for Dropshipping with Easyship

Every business has implementable strategies to drive massive traffic and earn more visibility. For dropshipping, email marketing happens to be one of the trusted yet affordable means to upscale and make sales.

By sending regular emails to your audience, you create awareness and good publicity for your eCommerce store. The resultant effect of this is a high conversion rate compared to others who do not use email marketing.

Easyship is known for helping dropshippers reach their business goals with many features and benefits. For example, with Easyship, you gain instant access to premium benefits like:

  • Easyship Shipping Rates Calculator: Access high-volume discounts from major couriers. Plus, get instant access to delivery lead times from premium shipping couriers.
  • Global Fulfillment: Easyship ships over 220+ countries so merchants can reach their customers worldwide. Plus, with warehouse partners on four continents, merchants can be closer to their customers.
  • Easyship Branding Suite: Easyship ships over 220+ countries so merchants can reach their customers worldwide. Plus, with warehouse partners on four continents, merchants can be closer to their customers.

Ready to ship? Sign up for a FREE Easyship account and get instant access to high-volume discounts for your dropshipping store

Email Marketing for Dropshipping FAQ

Should I create a business email for dropshipping?

Yes, statistics for email for dropshipping show that there are presently 4 billion people worldwide who use email, and out of this figure, 90% check their inbox every day. This fact means that you can take advantage of this data to upscale your business.

How do I email a marketing campaign?

Building your dropshipping email list means you have more people to reach out to, and reaching out to more people means more visibility for you.

What is dropshipping? Is it beneficial for my business?

Dropshipping is a retail fulfillment model where you sell products to your customers directly from the suppliers, and you do not keep an inventory of the products you sell.


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