Key Points:

  • Over 2.2 million active websites were using Shopify in 2021
  • Shopify is excellent for small businesses and startups looking for a cost-effective and affordable way to get an online store up and running
  • Easyship offers up to 91% off discounted shipping rates on 250+ couriers for your eCommerce website

Over 2.2 million active websites were using Shopify in 2021, so it’s no secret that Shopify is one of the most popular eCommerce platforms globally. Shopify is the third-largest online retailer in the United States and has an accrued sales of over $200 billion to date.

Shopify has proved to be a great eCommerce platform for budding entrepreneurs and startups. With over 6,000 apps and integrations on the Shopify App Store, creating a top-notch website for your online business can be done in just a few steps.

We’ll go over everything you need to know about selling on Shopify so that you can get your online business started in no time.

Table of Contents

What is Shopify?

Shopify is one of the most popular eCommerce platforms to help online businesses create their online store. Shopify powers eCommerce merchants with powerful tools to global manage and scale their online business.

What to Sell on Shopify

Plus, Shopify is excellent for small businesses and startups looking for a cost-effective and affordable way to get an online store up and running. Some of the most popular items sold on Shopify include products, such as:

  • Toys
  • Shoes
  • Electronics

You can design your storefront and manage your business however you choose with Shopify. First, however, we’ll touch upon essential things to consider before getting your store up and running in this section.

Important things to know about selling on Shopify

Before you get started, you’ll want to make sure you consider factors like utilizing Shopify plugins, taking good photographs of your products, and learning the basics of SEO.

Utilize Shopify plugins

Shopify offers thousands of plugins that eCommerce merchants can customize their online store. Apps range from marketing plugins to customer service plugins and more. For instance, HubSpot allows merchants to automate marketing processes like sending customizable emails if a potential customer abandons a shopping cart.

Take good photographs of your products

Your online store needs to take good photographs of your products. Even if you have a website with all the bells and whistles, a good product photograph cannot be underestimated. Products such as clothing, shoes, or jewelry are photography-dependent and require pictures from different angles so customers can visually see what they’re buying.

Learn the Basics of SEO

Content marketing is another crucial factor in creating a successful eCommerce website. Fortunately, Shopify offers all the tools you need to understand SEO basics, but you’ll need to know how everything works first.

For a successful eCommerce business, you’ll want to know the following works:

  • Optimizing images for website speed
  • Creating and submitting a sitemap
  • Adding relevant keywords to your pages
  • Creating unique titles and meta tags to each product page

Overall, successful online sellers understand SEO basics, which is why you want to understand the above information before you set up your eCommerce website.

Benefits of Selling on Shopify

As simplified, Shopify is an eCommerce platform that stands among others based on its features. So naturally, this makes us curious to know the benefits of selling products on this platform and what Shopify offers.

Easy to setup

Shopify is very user and beginner-friendly. Shopify makes it easy for eCommerce merchants to set up their stores with multiple features that are easy to use and can help grow your business. Plus, you don’t need any technical skills to create and design your online business.

Easy payment

Choosing a secure and reliable payment gateway is vital for your eCommerce business. Customers like options, so you want to offer different payment options. For instance, Stripe allows customers to make payment transactions without incurring extra fees.

Excellent customer service

Shopify offers users 24/7 customer service. Contact Shopify customer service via phone, email, live chat to attend to any inquiry. This way, you can continue to meet customer expectations for your business.

Security and reliability

Running an online store means dealing with sensitive and confidential customer details like their financial and personal information. This factor means you have to use a reliable and secure platform. Shopify avails you of all of these, plus its hosted solution that takes care of upgrades and maintenance.

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Shopify Selling Fees: How Much It Costs

Shopify offers a low startup cost and three different pricing tiers, which your eCommerce business model determines.

Shopify Selling Fees

We’ll take a look at the breakdown of the different pricing tiers of Shopify so that you can decide what works best for your eCommerce website.

Basic Shopify

Best plan for new eCommerce businesses with occasional in-person sales. This plan costs $29 per month and offers features such as:

  • eCommerce website & blog
  • Unlimited products
  • Two staff accounts
  • 24/7 support
  • Multichannel selling
  • Manual order creation
  • Discount codes
  • Free SSL certificate
  • Abandoned cart recovery
  • Fraud analysis
  • Shopify POS App


This plan is best for growing businesses selling online or in-store. Plus, this plan costs $79 per month and include features such as:

  • Everything listed from Basic Shopify
  • Five staff accounts
  • Online gift cards
  • Professional reports
  • Lower credit card rates
  • POS extras

Advanced Shopify

Advanced Shopify is structured for scaling businesses that require advanced reporting. This plan costs $299 per month and includes features such as:

  • Everything listed from the Shopify plan
  • 15 staff accounts
  • Advanced report builder
  • Third-party calculated shipping rates
  • Lower credit card rates

How to Sell on Shopify

Having learned a lot about the benefits of Shopify, it is straightforward for you to compare it with other shopping platforms so you know the best option that can help scale your business. This section will offer a step-by-step guide on how you can sell on Shopify.

1. Set up your Shopify account

You have to first set up your account by registering on After that, users can try Shopify for 14 days, but you'll need a purchase plan to continue afterward.

2. Decide on a domain address

A domain is a URL that links to your website, and it is what customers enter on the internet when they are searching for your store. Shopify gives users a primary domain that appears in the address icon and is often written as

3. Select a Shopify theme

You want to attract your potential customers at first glance, and you want them to have a feel of professionalism that you are all about just by having a look at your store.

To effortlessly achieve this, you have to customize your store's theme, and Shopify gives you the option to do this from scratch. First, select a theme you want from the Shopify collection of free and paid themes.

4. Add products to your store

On your Shopify page, you have the option to add your products manually if you have less than five products or import CSV files for bulk uploads.

It’s vital to focus on your eCommerce website's products you want to sell. Your products generate your revenue, and without figuring out what your niche is, you risk the success of your business.

5. Install apps to grow your business

Shopify has a wide range of apps designed to help you sell your products and grow your business. With access to 6000+ Shopify apps in marketing, sales, inventory management, reporting, analytics, you have almost all you need to expand your business.

6. Market your eCommerce store

To compete with other stores, you need to develop compelling marketing strategies that will drive good traffic to your website. To achieve this, you can maximize email marketing by placing an email subscription form on your page for visitors to fill out.

How to Sell on Shopify

Advertising on social media is another way to attract new customers. For instance, posting paid ads on social media platforms like Facebook, Instagram or Tiktok is a perfect gateway to lure buyers to your Shopify store.

Tips for Selling on Shopify

Before you’re ready to start your Shopify store, you want to ensure you’re set up for success. We’ll go over all the tips and tricks to start selling on Shopify in no time.

Prioritize good customer service

Good customer service should be at the forefront of every online business. Sixty-eight percent of online shoppers believe a polite customer service representative is essential to excellent customer service. This statistic means that eCommerce merchants need to prioritize good customer service to satisfy their customers.

Update your product inventory monthly

Inventory management is the soul of a successful online retail business. By updating your product inventory regularly, you keep stock levels consistent while keeping track of what product you need to replenish. This factor ensures that you have enough stock to meet your customers' demands.

Build a strong “about us” page

Optimally, an "About Us" page is the ideal platform to tell the story behind your brand and integrate your audience into your business. Tell your story in a personal and relatable way to get your audience captivated and use high-quality designs.

How Selling on Shopify Compares to Other Commerce Platforms

Shopify, Etsy, and Amazon are three of the most popular eCommerce platforms. All platforms have robust features that can help scale your business globally. We’ll compare how Shopify compares to other commerce platforms so that you can decide what works best for an eCommerce website.

Selling on Shopify vs. Etsy

Shopify and Etsy are great platforms to grow your business. Here’s how Shopify compares to Etsy so that you can choose how to start building your eCommerce platform.

Ease of Use

Both platforms are easy to use. However, Shopify has been designed to create your store easily with the excellent tools needed to scale your business. On the other hand, Etsy is quite simple to use and is less in-depth than Shopify.

Design Flexibility

With over 60 themes to choose from, Shopify allows you to select a theme and customize your page layout to captivate your audience. On the other hand, Etsy does not have features that support this, making it challenging to differentiate your page from others.

URL Structure

Your domain and URL structure makes it easy for your audience to find you and give your brand a professional touch. For example, with Shopify, you can find and register your custom domain name, which helps you find customers and rank in Google. However, with Etsy, you can't have a custom domain name like Shopify since you're selling on Etsy's platform.

Tools and Features

Shopify excels over Etsy in terms of marketing and advertising tools. While it has impressive tools, it is limited in features to help retailers with various products. Shopify makes it easy to sell unlimited built-in tools.

Payment Options

Shopify has an extensive app store with various payment options you can choose from, and if you're using Shopify's payment gateway, you won't be charged any transaction fees. However, Etsy’s rates are slightly higher than that of Shopify.

Customer Support

Both Etsy and Shopify ensure that you are covered, but they vary in their approach to customer support. For example, the Shopify support team is available 24/7 to attend to queries when you're away and even saves you time. On the other hand, Etsy offers a help center but no 24/7 customer support.


Etsy has minimal upfront costs, but Shopify's plans are worth the cost. You don't have to pay monthly listing fees, transaction costs, and payment processing charges. Shopify has three price plans, with a 14-day free trial. The prices range from $29 to $299 per month for Shopify.

Related post: Shopify vs. Etsy - Understanding the Differences

Selling on Shopify vs. Amazon

Shopify and Amazon are great platforms to grow your business. Here’s how Shopify compares to Amazon so that you can choose how to start building your eCommerce platform.

Ease of Use

We already know that Shopify makes it for anyone to open a store, but we must also credit Amazon. It has an easy-to-follow setup process that takes users through registration step by step. It is also straightforward with the necessary tools.

Design Flexibility

While you can choose from 60 themes on Shopify, Amazon has limited designs, and all its pages have almost similar outlooks. In addition, products on Amazon are promoted without branding, making it quite challenging for your brand to stand out among others. Customizing is more flexible on Shopify.

Tools and Features

Fulfillment by Amazon helps you do the bulk of the work by helping you handle the storage, package, shipping, and even customer support. However, with eCommerce tools such as abandoned cart recovery, powerful inventory system, automatic tax calculation, logo maker, app integration, and more, Shopify has the most comprehensive sales tools to help your business grow faster.

Payment Options

Shopify has more payment options than Amazon, and you don’t have to pay transaction fees if you’re using Shopify Pay. On the other hand, Amazon’s prices are super dependent on the individual seller but are much less transparent and more challenging to budget.

Customer Support

With 24/7 Support, Shopify stands out when it comes to customer support. However, Amazon has one of the robust support systems out there.

Shopify's support is easier to access than Amazon’s, and there are more help options. Amazon does offer support, but it’s less flexible than Shopify’s. For instance, Amazon is not as user-friendly to navigate.


Amazon has two selling plans: the Individual Plan and the Professional plan. Shopify has three: The Basic, The Shopify plans, and the Advanced plan.

Although Amazon’s plan is more suitable for small-scale sellers, Shopify still offers better value for money. It’s cheaper than Amazon’s Professional plan, yet more scalable and transparent, making it easier to budget.

Related post: Shopify vs. Amazon: Which is Best for Your eCommerce Business?

Selling on Shopify with Easyship

Shopify has withstood the test of time when it comes to online selling. Compared to other platforms like Etsy and Amazon, it offers better and the most impressive features to help eCommerce merchants grow their businesses faster.

Setting up your Shopify is relatively uncomplicated and straightforward, and you even get a free 14-days trial. Once you've opened your store, there are several tips you can adapt to help you scale your business and rank your page on Google.

Ultimately, Easyship ensures that eCommerce merchants enjoy a hassle-free shipping experience regardless of their chosen platform. The following features have been designed to help you concentrate on your online store while we handle the logistics:

  • Easyship Shipping Rates Calculator: Access high-volume discounts from major couriers. Plus, get instant access to delivery lead times from premium shipping couriers
  • Easyship Branding Suite: Easyship provides a delivery experience consistent with your brand. Add your logo and advertising materials to your packing slips, landing pages, and tracking emails
  • All-One-Dashboard: Manage all your orders and create shipments in one place. Plus, upload CSVs or sync directly from your eCommerce store

Ready to ship? Sign up for a FREE Easyship account and get instant access to high-volume discounts for DHL overnight shipping international

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