Key points:

  • The US has the largest number of TikTok users by far, with over 122 Million US users according to July 2023 figures
  • TikTok has impressive plans and aims to generate up to $20 Billion in sales through TikTok Shop worldwide in 2023 alone
  • Unlock seamless shipping with Easyship: your all-in-one solution for TikTok Shop owners. Boost profits today with instant rates, labels, tracking, and much, much more!

Looking for a quick guide on how to start a TikTok Shop? This article breaks down the app’s huge eCommerce potential, how to set up a Tiktok shop, unsupported products guidelines and the TikTok Shop Shopify integration. Plus, find out how Easyship can help your store grow and boost profits, turning shipping into your secret weapon for success!

Unlock TikTok's eCommerce Potential

Hitting the huge milestone of 3 Billion worldwide downloads back in July 2021, does this app really need an introduction? With over 1.7 Billion Tiktok users and creators globally, the United States has the most significant number of TikTok users by far. July 2023 figures reveal over 122 million US users of the immensely popular short-form video app.

TikTok’s success as one of the leading apps worldwide reflects the shift of users away from desktop and onto mobile over the last decade. Video content is also showing to be increasingly popular with social media users. According to a survey of global marketers in June 2022, short-form video not only got the highest engagement among online users but also scored the largest return on investment!

Now with the full launch of TikTok Shop in the US, ambitious eCommerce entrepreneurs can tap into this huge marketplace of engaged US users to start scaling their stores. TikTok has impressive plans and aims to generate up to $20 Billion in sales worldwide in 2023 alone! Key features of this new sales channel:

  • Dedicated shop tab on the home screen
  • Live video shopping
  • Shoppable ads
  • Affiliate programs for creators

This powerful sales channel allows sellers to showcase their products and reach a massive, diverse audience. While the app is known for its younger audience, as of 2022 an estimated 25% of 50-59 year old Americans are TikTok users. You can find even stronger figures for younger ages. Whether you’re selling handmade crafts or fresh fashion, TikTok Shop can help drive sales and boost profits for your online store today.

TikTok Engagement by Age in the US: 2022

Age Range % of users in the US
18-19 67%
20-29 56%
30-39 45%
40-49 38%
50-59 25%
60-64 16%

How to Set Up a TikTok Shop

Step 1: Create a TikTok Business Account

Launching a profitable TikTok shop starts with creating a TikTok Business Account. This step is crucial because it provides access to a suite of features tailored for online store owners. A business account allows you to link your shop and utilize TikTok’s eCommerce capabilities effectively.

Step 2: Connect Your TikTok Shop to a Supported eCommerce Platform

The marketplace integrates seamlessly with various eCommerce platforms, with the TikTok Shop Shopify integration being one of the most popular choices. Shopify’s partnership with TikTok streamlines the process. Additionally, you can optimize shipping using Easyship’s integration for your Shopify store, further boosting your profitability.

The TikTok eCommerce Platform Integrations allows online store owners to add TikTok as a sales and advertising channel. This integration streamlines the process of connecting your store to a TikTik Business Account, sync your product catalog and manage your inventory, easing the road to profitability.


Step 3: Complete your TikTok Shop Profile

Your TikTok Shop profile serves as your digital storefront. Make it count by including a compelling picture, a catchy shop name, and accurate contact details. Craft a shop description that resonates with your target audience and highlights the unique value of your products.  A well-rounded profile builds trust and encourages visitors to make purchases, contributing to our shop’s profitability.

Step 4: Adding Products to Your TikTok Shop

Once your store is set up, it's time to populate it with products that align with your profit goals. Pay careful attention to product images, descriptions, and pricing. High-quality images and persuasive descriptions can significantly impact conversion rates and profitability.

Step 5: Set Prices and Inventory

Pricing is a crucial aspect of profitability. While you want to remain competitive, ensure that your pricing strategy allows for healthy profit margins. Efficient inventory management is equally important, it prevents overstocking or stock outs, optimizing your profitability.

TikTok Shop Unsupported Products Guidelines

TikTok has guidelines in place to ensure a safe and positive shopping experience. It’s essential to understand these guidelines before you sell your products to protect your shop’s reputation and profitability. Products that are illegal or dangerous are typically prohibited on TikTok Shops. Compliance is vital to maintaining a profitable presence on the platform.

What happens if you list unsupported items?

TikTok may check your product listings at any time and take action against sellers who violate their guidelines. These can include:

  • Rejecting products for listing
  • Delisting products from your store
  • Violation points. Once a certain number of these have been reached, you may be stopped from selling

Prohibited products on TikTok Shop include:

  • Medicines and Medical Devices: Prescription drugs, unlicensed herbal products, products with unsubstantiated health claims, medicinal products containing CBD, veterinary medicines, nutritional supplements, and more
  • Baby and Maternity Products: Breast pumps, baby bottles with BPA, maternity and baby supplements, pre-packaged food for children, and baby formula
  • Alcohol, Tobacco, and E-cigarettes: Alcohol, e-cigarettes, tobacco products, smoking apparatuses, and shisha/hookah products
  • Vehicles and Automotive Parts: Cars, motorcycles, automotive parts/components, and car fire extinguishers
  • Media Products: Play scripts, music, printed music, and digital downloads
  • Virtual Products: Memberships, services, warranties, rechargeable cards, and online game products
  • Services: Job promotions, travel, financial services, lottery tickets, and more
  • Political Products: Items related to politics or politicians and advocacy products
  • Weight Loss Products and Supplements: Supplements with prohibited ingredients, bodybuilding supplements, and products making growth or fat loss claims
  • Home Improvement Products/Services: Garden buildings, roofing, flooring, work safety equipment, and raw construction materials
  • Secondhand Products: Secondhand clothing, electrical products, and unpacked game trading cards
  • Animal and Animal-related Products: Live animals, real fur, exotic skins, items from endangered species, harmful hunting equipment, and products promoting animal abuse
  • Other Unsupported Products: Age-restricted items, pressure equipment, religious-themed items, live plants, and ingestible CBD products

Promoting Your TikTok Shop

Effective promotion can be key to profitability.  Take advantage of TikTok’s features to promote your products, creating engaging product showcases. Additionally, consider signing up for TikTok Ads Manager to start creating ad campaigns in the app to aid product discovery in the shopping feature.

Even if you don’t currently run ads, the TikTok eCommerce Platform integration will install the TikTok Pixel, which begins to collect data you can use for paid and organic visibility features. This allows for some advanced benefits like Advanced matching, however integration doesn’t require any developer support.

There also a huge range of existing TikTok influencers that can help you create an effective influencer marketing strategy. With new niches emerging all the time, the dynamic shifting of trends and ease of creating content can help you connect with a winning content creator. In turn helping you create a winning TikTik shop marketing strategy.

Managing Your TikTok Shop

Efficiently managing your TikTok Shop is crucial for sustained profitability. Stay on top of orders, address customer inquires promptly, and encourage feedback and reviews. Positive reviews can help build trust and loyalty, increasing your shop’s profitability. Easyship’s tracking and analytics features simplify shipping management, ensuring cost-effective and efficient order fulfillment.

Strategies for Profitability

To enhance profitability further, there are some strategies you can implement:

  • Customer Retention: Implement loyalty programs to encourage repeat purchases and increase customer lifetime value
  • Data Analysis: Utilize analytics tools to identify top-performing products and marketing strategies, making informed decisions to maximize profits.
  • Cost Control: Continuously evaluate expenses, including shipping and advertising costs, to identify areas for cost reduction
  • Scale Smartly: As sales increase, consider any costs that could increase disproportionately, reducing your store's scaling sustainability. Ultimately this will cause your profit to drop as you scale, or at worst case start making a loss

Related post: TikTok Shop Shipping: Cheapest eCommerce Rates


Easyship: The Ultimate Shipping App for Profitable TikTok Shops

A cost-effective and easy to implement shipping strategy can be essential for ensuring your TikTok store scales successfully. Easyship is a game-changer for ambitious eCommerce entrepreneurs aiming for TikTok Shop profitability.

Trusted by over 100,000 businesses worldwide to simplify and optimize their shipping needs – all under one user-friendly account. Check out some of the most popular features of our TikTok Shop Easyship app, designed to help you boost sales and create a delivery experince customers love!

Seamless Integration and Automation

Easyship seamlessly syncs with your TikTok Shop to streamline your order management. With automated workflows, batch label printing, and easy tracking information you can share with your customers immediately. Save valuable time with just a few clicks and ensure a smooth shipping process today. We are the top shipping app, integrating with:

  • Shopify
  • WooCommerce
  • BigCommerce
  • SquareSpace
  • Square
  • Adobe / Magento
  • Ebay
  • Wix

Branded Packing slips

Make a lasting impression on your customers with branded packing slips. This custom touch not only reinforces brand awareness, but can also contribute towards a professional impression of your business. These can both help lead to increased repeat business and boost profits.

Prepaid Returns

Offering optional prepaid returns is a customer-friendly feature that can boost trust and encourage sales. With Easyship, you can effortlessly provide this service once you have started selling. Creating a hassle-free return process for both yourself and customers that shop on TikTok, designed to help boost sales for your business.

Carrier Flexibility

Easyship offers the flexibility to connect your own carrier accounts, allowing you to choose the carriers you prefer. With a network of 250+ carriers worldwide, including industry giants like UPS, FedEx, USPS, and DHL, you'll always have access to the best range of shipping options available on the market.

Maximize Cost Savings

Cost-saving will always be a top priority. With Easyship, you can access the lowest possible shipping rates, with discounts of up to 91% off standard rates. This includes competitive rates from our extensive network of carriers, ensuring that every order you ship contributes to your bottom line.


Add the Easyship TikTok Shop App Today

When it comes to running a successful TikTok Shop, efficient global shipping is a cornerstone of profitability. That's where Easyship excels, trusted by over 100,000 businesses worldwide to simplify and optimize their shipping needs – all under one user-friendly account.

Setting up and running a profitable TikTok Shop requires dedication, strategy, and the right tools. By following the steps outlined in this guide and leveraging Easyship's shipping solutions, you can unlock the potential of TikTok eCommerce.
Add Easyship on the TikTok Shop App Store today!