eCommerce Tips & Trends

The Easyship guide to year-round promotions: Q1 Edition

Jules Plume

by Jules Plume

On 2017 M12 26

by Jules Plume

Get ready to be in the black!

We’re back with the second part of our year-round promotion guide. If you missed out on our Q4 Edition, you can start 2018 strong by targeting these Q1 sales holidays.

To recap, one way to increase your sales throughout the year is by doing year-round promotions in targeted regions around the world. This is a great strategy to ensure you have strong sales numbers during other seasons that may not coincide with the western calendar.

The below dates are historically good for sales. Take advantage of this information to stay profitable year-round!


JANUARY

New Year’s Day

The Easyship Guide to Year-Round Promotions Q1 - New Years

Is New Year’s Day a strong shopping holiday? Yes it is! New Year’s Day and the first few days afterwards (unofficially called “Holiday Hangover Days”) turn out to be profitable for e-retailers as consumers are back in the office, have a list of things they didn’t get over the holidays, and a bunch of gift cards to spend. Take advantage of this perfect storm!

Date: January 1

Sales increase: 1.15x

Target country: All

Target demographic: All

Popular items:
Fitness items
Jewelry
Beddings / linens


FEBRUARY

Super Bowl Sunday

The Easyship Guide to Year-Round Promotions Q1 - Superbowl Sunday

How does Super Bowl Sunday affect retail sales? Over 100 million people watch the Super Bowl each year, many planning to host parties and get-togethers for the big game. Big brands use this opportunity to raise brand awareness. If your store sells products related to food, entertaining, or sports, a Super Bowl promotion could work for you!

Date: February 4

Sales increase: 1.25x

Target country: US

Target demographic: All

Popular items:
TV’s
Pizza
Salty snacks
Team apparel & accessories
Chicken wings


Valentine’s Day

The Easyship Guide to Year-Round Promotions Q1 - Valentines Day

Valentine’s Day sells: Whether you love or hate Valentine’s Day, it’s undeniable - people spend on Valentine’s Day. In fact, sales of flowers, bags, women’s shoes, and accessories came to US$911 million in China alone.

Date: February 14

Sales increase: 1.2x

Target country: US, UK, China, Japan

Target demographic: Adults

Popular items:
Flowers
Purses
Women’s shoes
Jewelry


Lunar New Year

The Easyship Guide to Year-Round Promotions Q1 - Lunar New Year

Just how big is Lunar New Year? This is the most important holiday in China, and thanks to the interwebs, gift giving is now on steroids. Digital sales continue to surge: A total of US$69 billion in online payments happened in 2017, a YoY growth of 48.1% compared to 2016. So to answer the question…. Yeah, it’s kind of a big deal!

Date: February 16-18

Sales increase: 1.5x

Target country: China, Singapore, Hong Kong, South Korea, Taiwan

Target demographic: All

Popular items:
Food & beverage products
Electronics
Clothing


Presidents Day

The Easyship Guide to Year-Round Promotions Q1 - Presidents Day

Why should I care about Presidents Day? Historically, traditional retailers have done well on this holiday, reporting increased sales as the weather is improving and consumers are in a buying mood.

Date: February 20

Sales increase: 1.1x

Target country: US

Target demographic: All

Popular items:
Tech
Kitchenware/appliances
Outerwear
Mattresses


MARCH

International Women’s Day

The Easyship Guide to Year-Round Promotions Q1 - Intl Womens Day

The importance of International Women’s Day worldwide: International Women’s Day may not be as big in the US as it is around the world. Still, awareness of this day continues to grow, with retail brands choosing to create campaigns around women empowerment. In China, women get a half-day off on International Women’s Day, so some choose to make this a shopping holiday by pushing sales promotions during the week.

Date: March 8

Sales increase: 1.2x

Target country: All

Target demographic: Women

Popular items:
Flowers
Cosmetics
Footwear


White Day

The Easyship Guide to Year-Round Promotions Q1 - White Day

What is White Day? In Japan, women are expected to give gifts to men on Valentine’s Day. White Day is the reverse - men are expected to return the favor and give gifts to women. This holiday has become popular enough to spread to South Korea and Taiwan in recent years.

Date: March 14

Sales increase: 1.1x

Target country: Japan, South Korea, Taiwan

Target demographic: Women

Popular items:
Chocolate
Other sweets (cookies, marshmallows)
Stuffed animals
Jewelry


St. Patrick’s Day

The Easyship Guide to Year-Round Promotions Q1 - St.Patricks Day

Really? St. Patrick’s Day? Yes, really! According to the National Retail Federation, St. Patrick’s Day spending was estimated to reach an all-time high of US$5.3 billion in 2017. Around 125 million Americans celebrate this Irish holiday and spend an average of US$35.37.

Date: March 17

Sales increase: 1.03x

Target country: US, UK

Target demographic: All

Popular items:
Anything green
Clothing
Decorations
Food & beverages


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