Despite the growing popularity of online lead generation, good old fashioned phone leads are still how most small businesses bring in the bulk of their new customers! That means that optimizing for them is crucial.
Let’s take a closer look at why call tracking is so critical for small businesses nowadays, plus how your company can use cutting-edge technology to follow-up with phone leads effectively!
Why Is Call Tracking Important?
There are many reasons why call tracking is very important for small businesses
1. Phone Leads are Crucial for Acquiring New Customers
Despite the rising prominence of lead generation through online marketing, most new customers are still brought in via telephone calls. Even though we’re in a digital age, never underestimate the power of the telephone!
2. It Helps You Determine ROI
When you’re able to effectively track your calls, you’ll be able to understand what your offline conversions are looking like and also get a good idea of your marketing efforts return on investment (ROI).
3. Easier Access to Customer Names and Phone Numbers
By tracking phone leads effectively, you’re able to gain easy access to customer names and numbers to follow-up with.
4. Improved Landing Page Performance
Another reason why you should track your business calls is that it helps in determining the performance of your landing page. By gauging how easy your phone number is to find on your website, you can make adjustments as needed and test new fonts, colors, page locations and CTA for your business phone number.
5. Improved Keyword Optimization
Tracking calls makes it easier for you to know which of your existing keywords generate the most calls in comparison to others. With this information, you can better optimize your website and paid ads.
6. More Effective Marketing Campaigns
By tracking calls, you can better determine which marketing channels and strategies have been the most effective in bringing in phone leads and adjust accordingly.
What is a Virtual Phone System?
A virtual phone system is a cloud-based phone service that allows users to receive and make phone calls from anywhere using their mobile device or laptop.
Virtual phone system provides users with significant flexibility and mobility in tracking phone leads, making them very valuable in converting potential leads into customers.
What is VoIP and How Does It Work?
Voice over IP (VoIP), also known as broadband telephony, IP telephony or Internet telephony, is a technology that converts your voice into a digital signal, making it possible to make calls directly from computers or VoIP phones.
How Do I Set Up a VoIP System for a Small Business?
Just a few simple steps are needed to set up a VoIP system for your small business. They include:
1. Determine the Number of Users
Before setting up a VoIP system for your business, first determine how many users or customer service representatives you’ll need. This way, you’re able to make informed decisions on the number of phone lines needed.
2 Have a Great Office Internet Connection
You don’t want to leave your customers unhappy with poor call quality and multiple dropped calls. Always ensure that your office’s Internet connection works well before you set up the phone system!
3. Set A Budget
Don’t be distracted by the numerous add-ons and bonuses that come with VoIP. By setting a budget, you’re able to settle for a plan that your business can afford, without compromising on quality. An important tip to note here is that annual subscription payments saves generally you more money compared to monthly subscriptions.
4. Know the Features You Need
It’s not every add-on or feature that your business necessarily needs. On this note, you should take your time to determine which of the VoIP features are important for your day-to-day customer support and sales operations. For example, if you’re employees are always on the road, then you should opt for a system that easily integrates with mobile apps.
5. Choose a Service
This is a very important step and, in order to get it right, you should choose a service that offers the features you need, has a reputation for quality, affordable subscription rates and solid user support.
6. Place Orders for Phones and Other Hardware
With a service provider already determined, the next thing to do towards establishing your VoIP system is to order for phones and every other hardware you’ll need.
7. Set Up and Configure the VoIP System
After receiving the VoIP technology, the next thing to do is get it set up and configured. It’s often as simple as plugging your phone into the Ethernet system and configuring the settings!
Often, VoIP service providers offer their subscribers in-depth, step-by-step tutorials, mostly over the phone.
How to Optimize Your Phone Leads
Optimizing phone leads might not be as complicated as you actually think. Here are some strategies you can use!
- Use effective call tracking to follow-up with leads
- Use virtual receptionists and virtual answering services to cut your overhead costs
- Use VoIP technology to make it simpler to track phone leads from anywhere
- Identify various call-driving keywords to work into your website copy
- Use compelling CTAs to urge web users to call your business
- Engage in phone number retargeting when marketing online to customers
- Always optimize with mobile devices in mind in this day and age
- Strategically position phone numbers under website CTAs
- Optimize your website with mobile search in mind
Optimize Your Phone Leads to Boost Your Business
Phone leads are still a critical part of lead generation for any small business. By tracking them effectively, using the latest technology and keeping phone lead optimization in mind when building your website copy, you can more effectively track and convert more leads that have reached out to your business via telephone.
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