Key points:

  • Reshipping is the process of resending a new order to a customer after the original order was either incorrect, damaged, lost in transit, or for any other reason that would require a reshipment
  • Regardless of whose fault it may be, it’s up to the merchant to reship the order so the customer can receive the item in the best condition
  • Easyship can  help eCommerce merchants ace their reshipping strategy while saving up to 91% off discounted shipping rates

Let’s be honest, ship happens. Whether it be damaged, lost in transit, or the wrong item, you’ll want to be equipped with the right strategies to deal with reshipping items to their intended destination.

We’ll give you the full scoop on how to reship an order so you can avoid problems in transit while boosting your customer loyalty.

Table of Contents

What’s the Reshipment Meaning?

In layman’s terms, reshipment is the process of resending a new order to a customer after the original order was either incorrect, damaged, lost in transit, or for any other reason that would require a reshipment.

Reshipping for eCommerce Businesses

Understanding the process of reshipping is vital to any eCommerce business so you can maintain customer satisfaction and loyalty. Sixty-nine percent of US consumers say customer service is essential for brand loyalty, so ensuring you ace your reshipping policy is vital to any company.

What Are the Main Causes For a Reship Service?

As we’ve already mentioned, there are several reasons why a company may have to reship an item. Whether the package was lost in transit or the wrong item was delivered to its destination, you’ll want to make sure that you understand how to have a solid reshipping policy.

The package was lost in transit

Your item may become lost in transit due to theft, damaged packaging, wrong shipping address, or other related factors. While it is out of a business owner’s control, it’s up to you to regularly communicate with customers to make sure they stay in the loop about their items.

The wrong item was delivered to its destination

While it’s impossible to maintain a 100% order accuracy rate, you can reduce the number of errors by implementing a reshipping strategy with order fulfillment software. Most brands hold an accuracy rate of 97%, making it increasingly important to ensure you do the same as a company.

The package arrived damaged

An order can arrive damaged if it’s not packaged correctly. The damage could be either because of the merchant’s fault or the shipping courier’s mishandling. Regardless of whose fault it may be, it’s up to the merchant to reship the order so the customer can receive the item in the best condition.

Related post: Hidden Fees to Be Aware of When Shipping Internationally

5 Best Practices for Reshipping Your Orders

Maintaining customer loyalty is essential to any business that wants to remain competitive amongst its competitors. Some reshipping errors may be beyond your control, but it’s up to you to make sure you can handle and fix any error that comes your way.

We’ll go over some of the best practices for reshipping orders so you can make sure you keep your customers happy.

1. Always use shipping insurance for fragile or high-value items

Shipping insurance protects merchants from any lost, stolen, or damaged item while in transit. If you’re shipping a high-value or fragile item, you’ll want to opt for shipping insurance, so you know you’re protected in the case of any dilemma that requires reshipping.

In layman’s terms, shipping insurance will reimburse the shipper if there’s a problem with delivery. Major courier companies offer shipping insurance. However, most couriers only reimburse up to $100. Accidents happen, so make sure you’re protected in case of unexpected.

2. Utilize an order management system for reshipping

An order management system is vital for any business wanting to be able to track and manage its shipments. In simplest terms, an order management system refers to tracking, receiving, and fulfilling orders for a company.

So in the case of reshipping, you’ll want to utilize an order management system to have the right tools for reshipment. Easyship offers an all-in-one shipping dashboard that helps merchants manage and create shipments instantly with our tools. In addition, you can customize your shipping rules and generate labels and documents, all with a button.

3. Keep regular communication with merchants and customers for reshipping

Communication is critical for the success of any business, so make sure you communicate regularly with your customers at every step of the reshipping process. Your customers will appreciate your regular communication in the case of reshipping.

4. Research and strategize how to prevent future errors

Mistakes happen, and sometimes it’s not your fault or beyond your control. Fifty-eight percent of consumers stop doing business with a brand because of a bad customer experience. If an error does occur, make sure you research and spend time understanding how you can prevent a mistake, so reshipping doesn’t have to happen.

5. Utilize a shipping platform or 3PL for reshipment

Utilizing a shipping platform or 3PL service can help you effectively manage your reshipping policy for customers. With Easyship, we offer automatic customer notifications, automated label generation, and a mobile application for support on the go.

Reshipping Your Orders with Easyship

By now, you should be able to ace your reship service for your customers in the United States or across the globe. Of course, reshipment isn’t always the merchant's fault, but you can avoid reshipping fraud with the right strategies in place.

With Easyship, your customers can receive packages in no time – while avoiding shipping scams. In addition, you’ll gain instant access to features and benefits such as the following:

  • Free Shipping Rates Calculator: Access high-volume discounts from major couriers. Plus, get instant access to delivery lead times from premium shipping couriers
  • Easyship Branding Suite: Easyship provides a delivery experience consistent with your brand. Add your logo and advertising materials to your packing slips, landing pages, and tracking emails
  • Shipping Policy Generator: Our shipping policy generator helps merchants and crowdfunding campaigns generate their shipping policy by providing tracking and insurance options, plus other vital information for your shipping process

Ready to ship? Sign up for a FREE Easyship account and get instant access to high-volume discounts up to 91% off for 250+ courier solutions for reshipping orders

Reshipping FAQ

What does it mean to reship an order?

Reshipping is resending an order in the case of damage, theft, or loss in transit.

Can an order be canceled after being shipped?

It depends on the courier whether an order can be canceled after it ships.


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