Crowdfunding Best Practices

5 Content Marketing Strategies to Help Your Crowdfunding Campaign

Jules

by Jules

On 2019 M09 17

by Jules

Knowing which content marketing strategies to use can give your crowdfunding campaign a major edge, helping it attract new backers and positive PR. But what is the best way to go about doing this?

Fortunately, we’ve assembled this list of useful content marketing tips to give your crowdfunding campaign the boost it needs. Read on to learn more about what exactly content marketing is and how your campaign can use it effectively!

What is Content Marketing?

Simply put, content marketing is all about effectively generating and distributing relevant, valuable and consistent content with the aim of attracting and retaining the attention of a given audience.

Through this type of marketing, business owners and retailers are able to drive significant and positive customer actions. With content marketing, instead of just pushing your products and services before your target audience, you provide them with relevant and valuable content, especially when it comes to solving their problems through using your products and services. Forward-thinking entrepreneurs often use it to attract, convert and retain customers - and those launching crowdfunding campaigns can use it too!

5 Content Marketing Strategies for Crowdfunding

Setting up crowdfunding campaigns on reputable platforms is not enough guarantee that you’ll get the financing you need. With these content marketing strategies, your campaign stands a better chance at attracting backers and moving into a full-fledged eCommerce operation.

Here’s how to do it!

1. Create Blog Posts

Blog posts are a great way to create engaging and interesting content on a consistent basis.

Try to create blog posts that tell the audience the story behind your project, how it all got started, the risks involved and your aspirations. You can also offer them tips and ideas on how they can better utilize your products and services. Create something that will surely appeal to your audience and see the number of your backers increase by the day!

2. Go Global

Don’t let language barriers limit the success of your campaign.

You can cast your net as wide as possible by taking a multilingual approach. Try to get the content of your marketing campaign translated into multiple languages. This will further boost the crowdfunding help you will receive as your campaign is able to cross borders to attract backers around the world.

More so, having funding requested in their own currency makes it easier to compel international backers to donate towards your cause.

3. Make Your Content Clear and Engaging

When blogging about your product, campaign and the like, always write in a clear, concise and engaging way to make it simple for your readers to understand.

For example, if you’re writing a blog post about the benefits of your products or services, write in clear and concise terms. You can list out the benefits in bullet forms in order to further draw your target backers’ attention to them. Remember, there might be other competitors also seeking funding for the same products and services. Make your content count!

4. Create Fun Videos

One of the best content marketing tips is to create videos!

These videos can be as short as 60 seconds and typically not more than three minutes long. In these videos, you should be able to clearly outline your project. Keep it simple and honest. This way, you’ll be able to get your target audience hooked. If you’re unable to make a good video on your own, you can always outsource the job to professional filmmakers and marketers.

5. Send Out Newsletters and Email Blasts

Finally, a great content marketing strategy to use is to send out newsletters and email blasts to backers on a regular - though not spammy - basis. These newsletters can contain updates on your campaign, information on funding goals, bios of team members and the like.

For significant impact, try as much as possible to make these newsletters and emails as personalized as possible. This will, to a large extent, make your backers feel more valued and therefore more engaged over the long-term.

Use Content Marketing to Boost Your Crowdfunding Campaign

Choosing the right content strategy for marketing your crowdfunding campaigns is essential to the success to its success. From writing interesting blog posts to making fun videos, there are plenty of great content marketing strategies to utilize!

Easyship offers dedicated crowdfunding support for campaigns all around the world, including useful tools such as our crowdfunding shipping calculator.

Interested in learning more? Sign up for Easyship today to give your crowdfunding campaign the boost it needs!