eCommerce Tips & Trends

The Easyship guide to year-round promotions: Q2 Edition

Michelle Mondonedo

by Michelle Mondonedo

On 2018 M04 30

by Michelle Mondonedo

Get ready to be in the black!

If you missed out on our Q1 edition, here are some Q2 sales holidays you can target to stay on track to being profitable.

To recap, one way to increase your sales throughout the year is by doing year-round promotions in targeted regions around the world. This is a great strategy to ensure you have strong sales numbers outside the usual peak holiday seasons.

The below dates are historically good for sales. Take advantage of this information to stay profitable year-round!


APRIL

Easter

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The Easter bunny sells. According to the National Retail Federation, Easter spending can go as high as $18 billion in the US alone. Surveys also show that 11% of Easter celebrants in the US plan to shop online.

Date: April 1 (variable)

Sales increase: 1.2x

Target country: Worldwide

Target demographic: Everyone

Popular items:
Candy
Food
Gifts
Clothing
Cards


Earth Day

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With millennial interest in sustainability rising, Earth Day is a great opportunity for your brand to either offer sales on eco-friendly items, or do promotions that donate a certain amount of proceeds to Earth-friendly causes. Doing such promotions can elevate your brand’s value, in turn, building loyalty from your customers.

Date: April 22

Sales increase: 1.1x

Target country: Worldwide

Target demographic: Everyone

Popular items:
Sustainable clothing
Energy-saving appliances
Anything eco-friendly
All-natural products


MAY

Cinco de Mayo

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Cinco de Mayo is a Mexican holiday, but it is only celebrated in Puebla, the site where the Mexican military defeated the French against all odds.

However, the holiday has become popular in the US. As it is a festive holiday, Americans like to partake in it by hosting parties. Businesses outside of food & beverage can still participate with creative promotions, as long as they are strategic and tasteful.

Consider promotions that play on the number “5” (for example, 50% discount, $5 off) or more abstractly, “the triumph of the underdog”, as Mexico’s victory was an unlikely one.

Date: May 5

Sales increase: 1.15x

Target country: US

Target demographic: Everyone

Popular items:
Party favors
Food
Alcohol
Games



Mother’s Day

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Mother’s Day continues to be profitable for many retail businesses, with sales going as high as $23 billion in the US. People not only buy for their mothers, but also remember their wife, daughters, grandmothers, sisters, and friends.

According to BigCommerce, 29% of Americans buy their Mother’s Day gifts online, something e-retailers should take advantage of!

Date: May 13 (Second Sunday of May.) Notably, the Arab world celebrates Mother’s Day on March 21.

Sales increase: 1.25x

Target country: Worldwide

Target demographic: Women

Popular items:
Greeting cards
Flowers
Food
Clothing
Jewelry


Memorial Day

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While Memorial Day is holiday to remember fallen soldiers, it also coincides with the unofficial beginning of summer. The average American spends around $80 during the holiday, and many expect good deals to be found.

Date: May 28 (Last Monday of May)

Sales increase: 1.3x

Target country: US

Target demographic: Everyone

Popular items:
Mattresses
Appliances
Home Goods
Auto parts/Accessories
Travel items


JUNE

Eid-Al-Fitr

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Eid marks the end of Ramadan, which makes it a festive period to celebrate the end of fasting. In response, many decide to go shopping. Huge retail spikes can be found in the Middle East, Southeast Asia, and Turkey, so you may want to focus your marketing efforts in these markets to maximize sales.

Date: June 14-15 (Variable, based on the Islamic calendar)

Sales increase: 1.7x

Target country: Worldwide

Target demographic: Everyone

Popular items:
Food
Consumer products
Gifts
Travel


Father’s Day

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Father’s Day spending continues to rise, with Americans spending upwards of $15 billion in total for Dad. Father’s Day is mostly celebrated in June around the world, but it’s worthy to note that Nordic countries celebrate in November.

Date: June 17 (Third Sunday in June)

Sales increase: 1.1x

Target country: Worldwide

Target demographic: Men

Popular items:
Clothing
Electronics
Home improvement supplies


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