- Shopify is an all-in-one eCommerce platform that allows merchants to create, grow and run their online stores
- Shopify has in-built apps are programmed to meet various Shopify merchants' unique challenges
- You can direct traffic to your Shopify store by syncing your store to your social media channels
Shopify is a breakthrough for many merchants seeking to sell unique products and reach customers online. With over one million Shopify businesses in 175 countries, creating a store is relatively easy, making Shopify a top choice for brand owners. Shopify has features and software that can help Shopify merchants launch and personalize their Shopify store in no time.
It is not unlikely to find many Shopify merchants selling the same kind of products. And it might seem challenging for newbies to make sales because of the high level of competition. Regardless, there are tested and reliable ways to grow your business on Shopify.
Generally, excellent customer reviews and optimized marketing strategies can do a lot for your business, but how applicable are they to running a Shopify store? In this blog post, we offer the best guide on how you can drive traffic to your Shopify store and make great sales.
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The first question most merchants ask while choosing the platform to sell on is "Why?" There are a couple of eCommerce platforms like Shopify today. If you are going for Shopify, it is essential to highlight the unique features that set Shopify apart and make it an excellent choice for your business.
Shopify is an eCommerce platform that allows merchants to create, grow and oversee their online stores. Shopify merchants gain access to optimized tools and features to enable them to sell their products and manage inventory seamlessly.
Shopify also grants merchants access to these features:
- Website and blog support
- Fast loading times and website performance
- Multi-channel integration
- 100+ payment options
With these tools, small and large businesses are welcome to build and expand their businesses on the Shopify platform.
10 Ways to Grow Your Business with Shopify
If you have started on the Shopify platform and are not getting the best traffic, don't give up. If you are a newcomer, then there are essential tips you should know to enable you to have a success story and be a top Shopify seller. All it takes is to apply the best trusted and tested ways to your business and watch it expand.
1. Sell on multiple social media channels
Social media can help you drive traffic to your online store. One mistake that some Shopify merchants can make is not leveraging the power of social media for sales.
So if you have a store on the Shopify platform, it will help if you create multiple social media channels for your brand. Instagram, Facebook. Twitter and Tiktok are now more than mere platforms for socializing or marketing. You can maximize them for social commerce.
The good thing is that Shopify makes it easy to link your Shopify store with your social media platforms through clickable icons and share buttons. Using social media, your customers can see available products on their Facebook or Instagram feeds. You can even take it a step further by running ads that bring your products right to your customers through pop-ups and links to your store.
2. Try using text messaging marketing
Not often talked about as much as email marketing, but text messaging can be your unique selling point to reach customers faster. You can send personalized text messages to your customers, especially those with abandoned carts and those who couldn't finish with payment.
You can also send coupon codes or promo messages to buyers so that they can make future purchases. Text messaging helps you get personal with your customers while building a healthy and robust relationship at the same time.
3. Automate your shipping processes
An optimized fulfillment process is a great way to increase sales on Shopify. Since Amazon introduced free delivery, shoppers have developed high shipping expectations.
With other merchants offering same-day delivery at discounted rates, here is your opportunity to automate your shipping. By automating your shipping, you focus on providing the best shipping experience for your customers to keep you ahead of your competitors.
Shipping automation ensures accurate delivery times while maintaining shipping errors to the barest minimum. Here are a couple of things you can try:
- Utilize shipping software: using a shipping software like Easyship affords you access to printed shipping labels, compare shipping prices, and track shipments from one dashboard.
- Outsource to a third-party logistics company: third-party logistics companies will help you handle every aspect of order fulfillment by providing shipping discounts and accurate shipping service.
- Integrate your 3PL and software with Shopify: integrating your 3PL with Shopify helps you manage your shipping processes effectively.
Related post: What is Shopify Shipping: Everything You Need to Know
4. Establish a rewards and loyalty program
To build a healthy customer base, buyers must become returning customers. But what does it take to keep them when there are a large number of stores that they can always buy from? Create a rewards or loyalty program.
Customers will return when they are offered a bonus on their next purchase. Sometimes, it could be a discounted shipping cost or freebies gotten through referral codes. Many options exist, but a loyalty program will help you build a network of dedicated buyers. These customers will also get the word out for you by referring your online store to friends and family.
5. Start selling globally
Reach for international customers. Selling on Shopify allows merchants to reach customers in different countries. If you deal in a unique product that is hard to get in brick-and-mortar stores worldwide, then selling to international customers could be your golden ticket to making great sales on Shopify.
Lucky enough, Shopify already has features that make international selling easy and possible. It allows Shopify merchants to trade using different local languages and even currencies. You can ship your products anywhere in the world with an automated shipping process.
6. Customize your Shopify theme
Your Shopify theme is one of the first things your customers see on your online store. Sometimes, the aesthetics of your store can be both appealing and compelling enough for customers to want to make a purchase. So add some color to your store and brand. Shopify already has several themes you can choose from to customize your store.
If you upgrade, you have access to more. And you also can add a third-party theme to make your website design more welcoming. By using a Shopify theme, your store presents as authentic and trusted.
7. Try out flash sales for your store
One of the easiest and quickest ways to get traffic and sales on your Shopify store is by running flash sales. Flash sales help you reach a target audience faster by running sales for a given period.
During flash sales, customers believe that many people are buying that product, and the store could run out of it soon. Hence, they want to purchase as fast as they can.
You can always run flash sales during the holiday season or push a particular product out to your customers. Shopify makes it easy for merchants to run flash sales conveniently through social media, email, or text messages. Note, however, that flash sales can come with their perks - processing orders and fulfillment. It would be best if you prepared adequately for the rush.
8. Utilize Shopify applications
To empower merchants, Shopify has in-built apps and integrations that are utilized to tackle basic business challenges and achieve massive sales.
You could be doing your business a disservice if you are not taking advantage of these apps. These apps are programmed to meet various Shopify merchants' unique challenges. That said, it is crucial to understand how each app works to select the most suitable one for your store.
Start by determining the end goal of these apps. What do you intend to achieve in the long run? Is it to drive sales? Or Optimize dropshipping?
In addition, Shopify apps are relatively accessible, it is essential to consider your budget if you want to host a third-party app.
9. Sell on online marketplaces
Do you know that Shopify makes it easy to sync your products with other popular marketplaces like Amazon and eBay? What a great opportunity if you are seeking to reach a new and larger audience across multiple platforms.
Like Shopify, Amazon and eBay are all-in-one marketplaces for brand owners with products to sell. To make it easier, Shopify allows you to conveniently manage orders and inventory across your selling channels.
10. Use a shipping platform for cheap rates
There is a lot of competition on Shopify. So many stores sell your kind of product, but an optimized shipping process can help you stand out. Shipping delays, extravagant shipping costs, and missing items are everyday worries of shoppers.
But by using a shipping platform like Easyship, you can get the best shipping rates from major shipping carriers and have items delivered speedily.
Successful Shopify Merchants to Follow in 2022
You can have a success story on Shopify. Top Shopify stores have made a fortune selling different products on the platform, and you can too! In this section, we present three of Shopify's successful merchants in 2022
Shopify provides store owners with features and tools to easily customize their storefront. Ketnipz shows that a customized product page attracts customers, improves site time, and reduces bounce rates to boost sales.
Ketnipz has a unique way of selling high-quality apparel and accessories that makes them stand out from the crowd. The Ketnipz website is both user-friendly and mobile phone optimized. With the best resources, you can sell anything on the Shopify site and drive traffic, just like Ketnipz
Talk about text messaging on Shopify as a marketing strategy, and you have Lunchskins. Lunchskins focuses on collecting data of every website visitor by offering them 30% off in exchange for their phone numbers. This approach is a significant step away from the usual email subscription to the newsletter.
As an eco-friendly brand, Lunchskin does not shy away from using its unique feature as a marketing tool to reach eco-conscious buyers. In addition, Lunchskin leverages SEO optimizations to publish high-engaging and traffic-driving blogs.
Death Wish Coffee
Aside from selling coffee in a cool way, Death Wish Coffee has a lot to teach Shopify merchants how to leverage compelling marketing strategies to sell their products. Even though the global market is saturated with a plethora of coffee brands and big names like Nescafe, DWC was able to register its name in the minds of buyers who feel they need a cup of this coffee to complete their day.
DWC has one of the catchiest Shopify websites with easy-to-navigate features such as a subscription option, add-on-cart, and easy access to various coffee variants.
How to Grow Your Business with Shopify (Using Easyship)
Shopify makes it easy for small and large business owners to sell their unique products by giving them access to hundreds of millions of buyers on the platform. With numerous available Shopify tools and features, you can build your business from scratch and make massive sales. There are just a few tricks to apply, and you can drive traffic to your online store faster.
Starting a business doesn't have to be a scary task, especially if you have a reliable fulfillment partner to help optimize your shipping processes. Easyship can help you make your Shopify success story faster and easier while offering exclusive shipping discounts.
You can get ahead in no time by providing accessible software to automate shipping and get the best shipping rates and lead times. Easyship takes the stress out of order fulfillment by giving you access to shipping tools, such as the following:
- Shipping Policy Generator: Our shipping policy generator helps merchants and crowdfunding campaigns generate their shipping policy by providing tracking and insurance options
- Real-Time Shipping Rates at Checkout: Easyship shows the cheapest, fastest, and best value shipping options at your store's checkout. This feature makes it easier to be flexible with your shipping options while letting customers have a choice.
- Easyship Branding Suite: Easyship provides a delivery experience consistent with your brand. Add your logo and advertising materials to your packing slips, landing pages, and tracking emails.
Ready to ship? Sign up for a FREE Easyship account and create your optimized shipping strategy and learn more ways to grow your business as a Shopify merchant
How to Grow Your Business for Shopify Merchants FAQ
What is a Shopify merchant?
Sellers on Shopify are often referred to as Shopify merchants. Shopify merchants run online stores and sell digital and physical products on the platform using the platform's unique tools.
Do I need a merchant account for Shopify?
To operate an online store on Shopify, you need a merchant account. Shopify offers three pricing plans with different access to features, but you can easily apply for one on the platform.
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