Are you looking for ways to increase your Wix store's checkout conversion rates? With the average cart abandonment rate for eCommerce stores over 69%, half of the online shoppers surveyed cited high shipping and taxes as the primary reason. To help boost conversion rates for eCommerce entrepreneurs, we have made it easy to optimize your Wix store, with our game-changing Dynamic Rates at Checkout™ feature.
Before We Get Started
Properly configuring the settings for Dynamic Rates at Checkout™ on your Wix store is worth the investment. To get the most accurate rates, you’ll need to do three things:
- Make sure all the products on your store are listed in your Easyship account and have accurate weights and dimensions.
- Set up accurate box sizes for the shipping boxes you use. These are used to calculate the shipping rates, so to get the most accurate quotes, make sure your box sizes are correct.
- Double-check that the configuration within your store itself is set up correctly. This means setting up accurate shipping zones and linking this to your Easyship account.
Getting the Right Shipping Rates at Checkout™
Shipping costs are an important part of the checkout process and can cause a high level of cart abandonment on the checkout page of a Wix store. That’s why we give our merchants the option to show a number of shipping and tax options with our popular feature, acting as a checkout plugin for your Wix store.
Normally, if you’re setting estimated flat rates for parcels under two kilos, you’re unfortunately pretty limited. Flat-rate shipping can be more difficult to manage, and you can only offer one type of solution as a standard practice in eCommerce.
However, Easyship gives you the option to always show three shipping options on the checkout page of your Wix store: the cheapest, fastest, and most value-for-money. By giving your buyers more choices, they are more likely to find a shipping solution they’re willing to pay for, which can significantly boost your conversion rates.
Plus, because our rates are more accurate – remember we’ve previously spoken about box size and product listings? - you hit that sweet spot of price estimation. If you overestimate shipping prices, you can kill your conversion rates; underestimating them puts you at risk of losing money. Our accurate rates mean your rates will be just right.
Is your business in a position to be able to offer free shipping? Great—we can help you with that, too. From your Easyship account, you can configure free shipping options. Simply navigate to “Store Settings” and then “Checkout.” You’ll then be able to set an automated rule that if a customer spends more than a certain amount, they’ll get free shipping.
Top tip: You can also set a maximum shipping amount to avoid paying crazy shipping rates to send shipments to off-the-radar destinations. You’re able to set multiple shipping rules if that’s what works for your business – the Easyship system will then choose the most applicable one for each order.
Dealing with Taxes and Duties
If you’re shipping internationally, your shipment will incur import taxes and duties. Our checkout plugin for Wix gives you the option to display the expected rates for your customers, so they know exactly what to expect when the shipment arrives in their country. This transparency on the checkout page of your Wix store can help your brand build trust with customers and improve conversions by removing uncertainties.
Perhaps more importantly, you’ll also be able to configure your store to allow customers to prepay customs duties and taxes. However, not all couriers allow this, so it will depend on which company you’re shipping with. Another thing to consider is how you position your brand. If you’re in the luxury space, it’s likely that your audience will be more likely to bear this cost or that you could include it in your selling price and margins.
How Will This Improve the Checkout Page on Wix?
Using Easyship’s plugin in your Wix store’s checkout process can help increase conversion rates. This is driven by several key determinants:
- Customers will have more choices for shipping. It gives them more power and control, but not so much choice that it overwhelms them.
- Full visibility over what import taxes and duties they might need to pay. Significantly reducing any anxiety and uncertainty for international shipping. As previously highlighted, 50% of shoppers say they would abandon their cart if duties and taxes were too high!
- Merchants tend to overestimate the cost of shipping when setting approximate rates so that they don’t lose money, but this can lead to cart abandonment. Easyship’s rates are more accurate when configured correctly, so customers are less likely to abandon their cart.
- Check out the image below to explore how Dynamic Rates at Checkout™ could look on your Wix store!
Set up Dynamic Rates at Checkout™ on Wix in 10 Steps
Want to use Easyship’s transparent rates and tax display options to help boost your conversion rates? Here’s exactly how you can set it up in a few steps:
- Connect your Wix store to your Easyship account
- Go to “Product Listings” > “Add Products” > Sync your Wix store products
- Complete all missing details for your product listings catalog (i.e. dimensions, weights)
- Go to “Settings” > “Boxes” and input the details of your shipping boxes
- In Easyship, go to “Connect” > Select Wix store
- Go to the “Shipping at Checkout” section
- If not already activated, hit the "Activate" feature button to upgrade your plan
- Configure “Tax & Duty” and “Free Shipping” settings according to your preferences
- Enable “Easyship” app in your Wix shipping profiles
- Add some items to your cart and see the checkout process in action!
If you need a little help configuring the Easyship "Rates at Checkout™" feature for your Wix store, you’ll find it in our support center. Alternatively, you can speak to your Easyship account representative.
Boost Checkout Conversions with Live Rates
Reduce cart abandonment and 3X checkout conversions with Dynamic Rates at Checkout™. Easyship’s algorithm calculates the best rates available, based on the products in the customer’s cart, including the exact SKU, dimensions, and weight. Your customers can instantly choose between the cheapest, fastest, and best-value courier service. Viewing the fully-landed prices upfront and picking the delivery option that works best for them.
