Key Points:

  • While Shopify is an “all-in-one” platform that lets users create their own online store from scratch, WooCommerce is actually an open-source plugin
  • WooCommerce is more flexible but is not especially beginner-friendly
  • When it comes to making a choice between WooCommerce vs. Shopify, it’s important to choose which one works best for you and your business first and foremost

WooCommerce vs. Shopify is often hotly debated by eCommerce businesses. As an online merchant, it’s important to know the details of each eCommerce platform and its own advantages and disadvantages when weighing which is best for your company in 2022.

Let’s take a closer look at both Shopify and WooCommerce to help you choose which platform may work better for you. Specifically, we’ll take a detailed look at what the main differences between them are, the details and pros and cons of each platform, and which one is ultimately better for your business!

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What's the Difference between Shopify and WooCommerce?

Shopify and WooCommerce differ in several ways. The primary difference is that, while Shopify is an “all-in-one” platform that lets users create their own online store from scratch, WooCommerce is actually an open-source plugin, meaning that any user can study, use or change its source code, for WordPress that helps users turn existing websites into online stores.

Comparing WooCommerce vs. Shopify more closely, WooCommerce is more flexible but is not especially beginner-friendly. A hosted platform like Shopify, while not as flexible, is generally much easier to use. Therefore, it’s important to take into account your own experience in eCommerce and web development before choosing which one may be best for you!

What is WooCommerce?

WooCommerce is an open-source eCommerce plugin designed specifically for WordPress websites. Its purpose is to help turn WordPress-hosted websites into online stores, enabling eCommerce for merchants.

WooCommerce’s features include unrestricted customization, built-in blogging, and the ability to embed products and checkout into a wide variety of web pages. Being an open-source plugin, WooCommerce is very flexible and customized extensively, making it an ideal choice for online merchants looking for greater control of their online store looks and feels.

Though a free plugin, many additional features which cost money are required for it to be truly effective.

Simply put, for those who already have a WordPress website and want to dive into eCommerce, WooCommerce is a great option. The open-source plugin offers a great degree of theme customization and overall flexibility, making it simple to create an online store that’s truly unique.

WooCommerce Pros and Cons

WooCommerce, like any top CMS platform for eCommerce, has its own fair share of advantages and disadvantages. Here’s a closer look at some of them!

WooCommerce Advantages

  • Stylish themes
  • Mobile responsive
  • Built-in blogging option
  • Extensive customization and flexibility
  • One-click refund option
  • Ability to embed products
  • Abandoned cart recovery
  • Multiple plugins and features are available
  • No transaction fees
  • Free to use and generally more affordable overall (though plugins and  extra features require additional charges)

WooCommerce Disadvantages

  • Not a good option for beginners due to its learning curve
  • Limited customer support

What is Shopify?

Shopify is an all-in-one eCommerce platform that lets users create their own website and online store. The platform lets you manage inventory, accept payments from customers, and more. Shopify’s features include website and blog support, discount codes, and unlimited product sales.

In terms of pricing, the platform offers three plans that range from $29 per month for Basic Shopify, $79 per month for Shopify, and $299 per month for Advanced Shopify, depending on which features you wish to include.

In short, for prospective online merchants without an existing store or website, Shopify is an excellent option to consider. The platform is specifically designed for eCommerce from the ground up, making it a one-stop shop for building a website and store, accepting payments, displaying products, and more.

Shopify Pros and Cons

Just like WooCommerce, there are several Shopify pros and cons to consider before deciding if the platform is right for your business. Here’s a better look at some of them!

Shopify Advantages

  • Multi-channel integration
  • Easier to use
  • Faster to build
  • Superior security
  • Displays an unlimited number of products
  • Abandoned cart recovery
  • Over 100 different payment options
  • Availability of discount codes
  • Full website and blog support
  • Better overall customer support
  • Faster loading times and performance
  • More transparent pricing structure

Shopify Disadvantages

  • Limited customization and flexibility
  • Typically more expensive

Is Shopify Better than WooCommerce?

Given their differences and unique advantages and disadvantages, there’s really no straightforward answer to the question. Both Shopify and WooCommerce have their own distinct pros and cons and are designed for very different users in mind specifically, making them better in different situations.

Shopify may be the better option for you if:

  • You don’t already have a website
  • You need an online store established quickly and efficiently
  • You want a straightforward approach to setting up your store
  • You believe you’ll need more customer support from the platform

On the other hand, WooCommerce might be your best bet if:

  • You already have a WordPress site
  • You’d like to have greater control over your online store
  • You want to be able to make extensive changes to your site quickly
  • You can run your business without much customer support from the platform

WooCommerce vs. Shopify: Choose What Makes Sense for You

When it comes to making a choice between WooCommerce vs. Shopify, it’s important to choose which one works best for you and your business first and foremost. If you already have a WordPress site and want an eCommerce store that’s flexible and easy to customize, WooCommerce is probably the better option for you. If you’re looking to build an online store from the ground up entirely, Shopify is likely the better choice.

Fortunately, Easyship integrates with both WooCommerce and Shopify. Sign up for a free account today to sync up your online store and take your business cross-border!