Sometimes, a crowdfunding campaign operates methodically over a period of several months or even years, slowly but steadily attracting backers and obtaining financing bit by bit. Other times, they need to raise financing fast!
Holding fast fundraisers via crowdfunding campaigns comes with a number of challenges. Fortunately, it’s certainly not impossible to do. Read on to learn more!
6 Strategies to Raise Money Quickly with Crowdfunding
Believe it or not, there have been many instances where crowdfunding campaigns generate the required money within just a couple of days of launching. If your schedule is tight and you need to raise money quickly, follow these six crowdfunding strategies to raise funds fast!
1. Develop a Plan
No matter how tempted you may be to launch your campaign as soon as possible, it’s very important that you take your time to plan it out.
This way, you’ll be able to have control over every aspect of your fundraising campaign. Make plans on what platform to use, as well as for what backup platforms and plans to keep in mind. Develop plans on the financing goals you hope to attain and their deadlines, the audience you intend to target for donations and the like.
In short, don’t act with haste when coming up with the details of your crowdfunding campaign!
2. Spread the Word
Since you need funding as quickly as possible, you have to take up every available method to spread the word about your campaign.
Digital marketing via paid ads, SEO and blogging is always useful, but don’t forget to reach out to potential backers in-person either. Local newspapers and radio, sometimes overlooked in this digital age, are still very good places to advertise your campaign.
Social media is also a great place to spread the word - strong video marketing, smart hashtag usage and reaching out to influencers are all excellent ideas. You can also send out email newsletters to backers and prospects to try to obtain their support.
3. Make Things Easier for Your Donors
You don’t want your potential donors to spend unnecessary time deliberating whether to donate to your cause or not. For this reason, the donation process should be as quick and easy as possible.
Your message should also be clear, especially about what you need the funds for and the minimum amount you expect from each donor. When these issues are transparent, it helps your potential donors to make quick decisions on what to give.
4. Ensure Your Crowdfunding Page is Easy To Find Online
Also, be sure that your crowdfunding site is easy to find online!
This is one of the major factors that will determine the success of your campaign. Starting from the title of your campaign, make it something that will easily rank on the search engines and, just as importantly, draw attention from prospective backers. Include clear and interesting images and videos to further ensure that you keep your donors engaged.
Ultimately, ensure that your crowdfunding site is fully optimized with a solid SEO strategy that includes compelling content, crisp visuals, an intuitive navigation structure and a strong, clear CTA for potential backers to donate.
5. Tell Your Backers What’s In It For Them
Another great way to raise money quickly with your crowdfunding campaign is to let your potential donors know what they stand to gain from backing it.
For example, a rewards-based crowdfunding campaign can incentivize more people to donate quickly since they know upfront that they’ll be rewarded for doing just that!
6. Show Appreciation to Your Backers
Last but not least, don’t forget to show your backers some love!
The more you appreciate, acknowledge or thank them, especially immediately after they donate just once, the more likely they’ll be to support your campaign with multiple donations. Just a few ideas to show appreciation to your backers include sending them personalized “thank you” emails, shout-outs on social media and even inviting your top donors out to your office to meet your campaign’s team.
Raise Funds Fast for Your Crowdfunding Campaign
As you set out to use crowdfunding sites to raise money fast, be sure to keep these tips in mind. From making the donation process easier to show appreciation for your backers, there’s plenty of small but significant things you can do!
Easyship offers dedicated crowdfunding support as well as useful tools like our crowdfunding shipping cost calculator to help crowdfunding campaigns move from fundraising to order fulfillment and ultimately full-fledged eCommerce. We also partner with platforms like platforms like Kickstarter and IndieGoGo to make this process as simple and frictionless as possible.
Ready to take your campaign global after raising that financing fast? Sign up for Easyship today to do just that!
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