Key Points:

  • Shipping confirmation emails are sent to customers after a purchase has been made
  • A shipping confirmation template should include vital information that addresses customers' concerns about their purchase
  • If well-written, shipping confirmation emails can help businesses drive future purchases

Asides from marketing, emails have been used by online store owners for various purposes. One which has become very popular is shipping confirmation emails. These emails have high open rates since customers are very interested in knowing the status of their shipments.

So when a customer receives a product that has been purchased from an online store, they receive a shipping confirmation email. This email contains essential order details that help the customers know the status of their shipment.

Customers can get impatient about their purchases, so online stores should send confirmation emails to customers to keep them assured. Other than leaving customers with questions, a confirmation email to do the job.

If you have not tried it yet, a couple of shipping confirmation templates will give you an idea of how to come up with great email samples. To help you, we have compiled some great email templates to help you and strategies that you can keep in mind.

Table of Contents

What's a Shipping Confirmation Email?

Shipping confirmation emails are transactional emails that online store owners send to their customers to let them know that their order is confirmed. Unlike receipt emails, confirmation emails are sent before the order is shipped. These emails also prove successful transactions and indications that the customer will receive their order soon.

Shipping Confirmation Template

Importantly, shipping confirmation emails present customers with the real-time status of their orders. As a strategy employed by email marketers, shipping confirmation builds on the customers' need for communication and fast delivery to foster healthy relationships between brands and customers.

Shipping Confirmation Template: What Should They Include?

As we already mentioned, shipping confirmations are transactional emails focused on providing the customer with accurate shipping information about their purchase—every detail matters. Therefore, if you want your shipping confirmation email to fulfill its purpose, ensure it has the vital elements.

While working on your shipping confirmation email template, here are a few things that you should include in a coherent confirmation email.

  • The name and an image of the purchased product(s)
  • The order date
  • The order number
  • A tracking link
  • The product price
  • Shipping details, including the shipping address
  • The billing address
  • The customer's payment details, including their payment method
  • Your contact number and a customer support link

Ultimately, ensuring that the necessary information is in the order confirmation email is vital to communicating with your customer and lessening your customer support's burden.

Best Shipping Confirmation Emails: Tips & Strategies

When sending a confirmation email, it is crucial to understand customers' pain points and address them. What do customers want to see when they'll receive a confirmation email? What are they most concerned about when they have successfully purchased in your store?

Below are practical tips and strategies to adapt to give your confirmation emails the human touch.

Offer information about shipped items

When a customer makes an order, and it is being shipped to them, one strategy is to offer information about the item they have purchased. A tutorial on how to use the products would suffice. It could also be about the ingredients of the products which you believe would interest your customers.

For example, eco-conscious customers would love to read about the sustainable packaging of their purchased product. With this strategy, your customer is immediately informed that their order is processed. It also helps you to market your brand through the use of words and images.

Related post: Sustainable Packaging: 5 Ideas Companies Should Embrace

Write a clear subject line

According to a survey, about 35% of emails are left unread. One primary target of shipping confirmation emails is increased open rates of buyers, so your subject line should aim at this. When your customer makes an order, there is a high possibility that they are looking forward to hearing from you.

But with the numerous emails an average person receives daily, there has to be a way to capture their attention. With a clear and informative subject line, you tackle your customer's pain point while offering other information about their order.

Clearly state the expected delivery date

The delivery date of their package is one aspect of a confirmation email that excites a customer. So other than making them ask and wait, the email should highlight the necessary information like the tracking details to keep the customer's mind at rest. An additional trick could be to highlight these details in bold letters so that they will catch their attention.

Include product recommendations

Shipping confirmation emails help you achieve more than one thing with a single action. Although the primary purpose is shipping confirmation, you can maximize these emails to drive future sales. You can also include a relevant product recommendation in your email, especially if it is a good fit for their already purchased product. This method is an excellent way to cross-sell products using emails.

Provide contact information

Both new and existing customers will have questions about delivery processes or other products in your store. To create the best experience for your customers, you must be accessible to them. A shipping confirmation email is an opportunity for you to show them that you are available and can be reached to answer their questions. A proactive way to do this is to include phone numbers, email addresses, and your customer service operating hours.

Mention social media pages

Inviting your customers to join your community on social media is a great way to drive traffic to your store. For example, your shipping confirmation emails can utilize links to direct your customers to your social media platforms so that they can follow you. You can also ask them to take pictures of the purchased products and tag you. This creative train is one many customers will love to get on - plus it'll boost your brand visibility!

Explain your return policy

You can make your confirmation shipping emails as versatile as you want them to be. The most important thing is to address the significant concerns of customers. For example, many of them are curious about the return policy, so you can make it easy. Explain this in the email or include links to pages that present detailed information.

Automate Shipping Confirmation Templates with Easyship

Transactional emails are a great way to communicate with your customers. And with shipping confirmation emails, you can inform your customers about their shipments. This type of email also allows you to utilize shipping confirmation to send other vital information to your customers. The point is, though, that shipping confirmation emails have one primary purpose; it is also to be maximized to build a strong relationship with your customer.

Easyship makes it easy for you to automate shipping confirmation for your customers. With access to additional features, you can provide your clients with excellent shipping services and, at the same time, grow your brand.

  • Automated Label Generation: Shipping labels, packing slips, and customs declarations are all generated for you. You only print what the courier requires
  • Easyship Branding Suite: Easyship provides a delivery experience consistent with your brand. Add your logo and advertising materials to your packing slips, landing pages, and tracking emails
  • Shipping Policy Generator: Our shipping policy generator helps merchants and crowdfunding campaigns generate their shipping policy by providing tracking and insurance options, plus other vital information for your shipping process

Ready to automate your shipping confirmation templates? Sign up for a FREE Easyship account and get instant access to high-volume discounts and automated email templates

Shipping Confirmation FAQ

What is a shipping confirmation email?

Simply put, shipping confirmation emails are sent to customers after a purchase has been made. It also provides other information about the shipping status of the item, like the tracking number and delivery date

What does shipping confirmation mean?

Shipping confirmation means that an item purchased by a customer is being processed and that the customer will receive the item soon.

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